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Competitor Analysis – Social Media Management Tools #SMMS                                                                 ...
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Social Media Management Systems: Competitor analysis #smms

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Social Media Management Systems: Competitor analysis #smms

  1. 1. Competitor Analysis – Social Media Management Tools #SMMS by@Bernardamus Preliminary results based on the analysis of a selection of professional #SMMS platforms. The main features were investigated and ranked based on their availability, quality and usability (October 2012). Fail Low Average TopFb: Facebook Tw: TwitterYT: YouTube G+: Google+ Kl: Klout Workflow / Insights Benchmarking Monitoring Apps Financial Social Price Price/ Notes Moderation Pages ROI Integration Profile Ads Analysis HootSuite FbTw G+ 10 $ 0$ Unlimited profiles / 2 users Kl +50 $ X report PRO +10$ X extra User +50$ custom link shortener ow.ly Pay for extra archived tweets Enterprise pack: ≈1000 $ SocialVolt FbTw YT 1800 $ 300$ 6 profiles G+ 1 brand (160000 mentions) SPREDFAST FbTw YT >2500 $ - Customized Enterprise package G+ based on users/profiles/modules EXPION FbTw YT 2 profiles (1 fb + 1 Tw) / 20 users 1500$ $750 +200$ to monitor extra page Insights display is “old fashioned” Tracking with custom link Expi.co SYNCAPSE FbTw YT 10000$ - Highly customized package ARGYLE FbTw 1100 $ - Unlimited Profiles/ 10 users CustomTrackableShort URLs ENTERPRISE White label VITRUE FbTw YT 4000 $ 1000$ 2 accounts / 2 Fb tabs (Oracle) G+ Kl Social Commerce Module Involver FbTw YT 750$ - >70 $ 40profiles / 10 user (Oracle) G+ Kl 2749$ Integrated in the new Oracle Social Relationship Management Suite Buddy FbTw YT NA NA NA G+ FbTw YT Media RADIAN6 Fb Tw Kl 600 - - Unlimited Accounts (¿)/1 user 4000 $ 1425 $: Agency License with Engagement Console 1 Topic + 1 week trial topicsMarketingCloud FbTw YT 5000 $ 1000$ 5 profiles “social presences” and(SalesForce) G+ Kl 20k mentionson Radian6.Radian+BM ASTUTE Fb Tw YT NA NA NA Solutions SproutSocial Fb Tw Kl 99 $ 2$ 50 profiles / 1 user Premium Tracx Fb Tw YT 1000 $ - As many social propertiesthebrand has. Eachpackageincludes 3 userlicenses

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