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Why designers fail and what to do - PROMO

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Why designers fail and what to do - PROMO

  1. 1. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it
  2. 3. http://www.flickr.com/photos/mathowie/2642695/in/set-66424/
  3. 5. <ul><li>WHOEVER </li></ul><ul><li>DESIGNER </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
  4. 6. <ul><li>WHOEVER </li></ul><ul><li>DESIGNER </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
  5. 7. http://www.sxc.hu/photo/253955
  6. 8. http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A
  7. 9. Psychological Issues <ul><li>Unwilling to take political risks </li></ul><ul><li>Takes limited responsibility for final outcome </li></ul><ul><li>Lack of Conviction </li></ul><ul><li>Desire to be safe / not stand out </li></ul><ul><li>Big ego – expects others to worship </li></ul><ul><li>Not receptive to good feedback </li></ul><ul><li>Ignorant of their own skill limitations </li></ul><ul><li>Unwilling to make firm commitments </li></ul>
  8. 10. The Research <ul><li>Goal: provoke conversation, provide baseline </li></ul><ul><li>Survey of 300+: Approx breakdown </li></ul><ul><ul><li>35.2% designers </li></ul></ul><ul><ul><li>16.5% Project managers </li></ul></ul><ul><ul><li>13% Programmer / Tester </li></ul></ul><ul><ul><li>8% usability </li></ul></ul><ul><ul><li>6% Group managers </li></ul></ul><ul><ul><li>3% Marketing </li></ul></ul><ul><ul><li>18.3% Other </li></ul></ul><ul><li>49% manage or lead a team </li></ul><ul><li>Sources: IXda mailing list, pmclinic list, my blog </li></ul>
  9. 11. What you get, guaranteed <ul><li>For $129 you get 90 minutes on: </li></ul><ul><ul><li>How to get free experience from the failures of others </li></ul></ul><ul><ul><li>Tactics for learning from your mistakes </li></ul></ul><ul><ul><li>Ability to separate necessary failures from the stupid </li></ul></ul><ul><ul><li>Stories of dramatic failures that make yours look ridiculously small </li></ul></ul><ul><ul><li>Lessons from research on the most common psychological, skill and organizational failures designers face </li></ul></ul><ul><ul><li>How to motivate people to experiment and learn </li></ul></ul><ul><ul><li>FREE email follow-up with me on anything you expected to learn but failed to hear </li></ul></ul>
  10. 12. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it

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