Fas 427 summer 2014


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Presentation for Prof. Friedberg's FAS 427: Operations Management in the Fashion Business research assignment

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Fas 427 summer 2014

  1. 1. FAS 427: Operations Management in the Fashion Business Library Research Kelly Bennett Reference/Instruction Librarian Kelly-bennett@ berkeleycollege.edu 732-750-1800 ext.2100
  2. 2. Your Assignment You will be assigned a major fashion apparel manufacturing corporation. Research the following topics covered in class: O Marketing strategies O Target customers O Promotions O Licensing agreements O Apparel product lines and prices ranges O Global sourcing strategies O Production planning and strategies O Quality control procedures O Overall conclusion
  3. 3. Where to find this information… OCompany Website O10K report! ONewspapers/Periodicals OWWD, Business Week, New York Times, Wall Street Journal OElectronic Databases OBusiness Insights Global OMergent Online OIBISWorld OLibGuide
  4. 4. What is a 10K report? OA comprehensive summary report of a company's performance that must be submitted annually to the Securities and Exchange Commission. ORequired by law for any publicly traded company in the US.
  5. 5. Look for these terms at the bottom of the website: Annual Reports, Investor Relations, SEC filings, etc. First, let’s look at a company website. You will find your company’s 10K/ Annual Report on their Investor Relations Page.
  6. 6. Here is the 2013 10K/Annual Report for American Apparel, Inc. You can look in the table of contents or browse through the document to find the information you need.
  7. 7. The report is Keyword Searchable
  8. 8. What are your search terms?  Marketing strategies  Advertising/ Advertise/Advertisement  Target customers  Promotions  Licensing /Licensing agreements  Apparel product lines  Prices / Price range  Global sourcing  Production planning  Production/ Production strategies  Quality control These terms should be familiar – they are outlined in your assignment!
  9. 9. Target young metropolitan adults in the US. Will benefit from growing trend in casual attire & higher quality apparel. Quality control In house production of fabric & knit
  10. 10. Continue to search through the entire document for all occurrences of your search terms to ensure you find all relevant information!
  11. 11. Let’s try another search
  12. 12. Where the production for different fabrics takes place Why domestic production is important to the brand, quality control, etc…
  13. 13. Now that we’ve looked through the 10K report, let’s search in one of Berkeley College Libraries’ databases: for company profiles and articles.
  14. 14. To access Business Insights Global, click on Databases.
  15. 15. Here is the list of databases filed by subject heading. Click on the A-Z List.
  16. 16. Click on Business Insights: Global.
  17. 17. This is the homepage for Business Insights: Global. This is where you can search for articles on your company, or company profiles. Search for your company in the search box. Let’s search for Gap Inc.
  18. 18. There are many types of resources listed here. Towards the top you will see Company Profiles. Here is the profile for Gap Inc. Click any sub-heading for a specific report. Let’s view the SWOT report.
  19. 19. Click the PDF icon to see the SWOT report. This will tell you the company’s strengths, weakness, opportunities and threats.
  20. 20. This chart provides basic SWOT information for Gap Inc. These ideas are elaborated on later in the document.
  21. 21. Let’s go back to our search results for Gap Inc. To view some articles, let’s click on the results for Recent News.
  22. 22. Here are all the Recent News articles that mention Gap Inc. Lots of these look off topic. You can try going back and searching “Gap Inc” in quotation marks so you find the name of the company as a phrase.
  23. 23. After changing my search to “gap inc” in quotation marks and clicking on Recent News, I found articles that are more relevant to my company. Click on an article to read about your company in the news.
  24. 24. Social Media Look at social media to see companies’ latest promotions.
  25. 25. Finally, visit the Fashion LibGuides http://berkeleycollege.libguides.com/FAS427Apparel Assignment
  26. 26. To access the LibGuide, go to the Library tab and click on LibGuides.
  27. 27. Click on Fashion (listed in the Subjects box).
  28. 28. Click on FAS 427 Apparel Manufacturing Corporation Assignment
  29. 29. This LibGuide includes your assignment instructions and will show what databases to use, find articles, books, websites and cite sources.
  30. 30. Clicking on this tab, for example, outlines and links to the databases most relevant to this assignment.
  31. 31. Questions? Comments? Kelly Bennett Reference/Instruction Librarian Kelly-bennett@berkeleycollege.edu 732- 750-1800 ext. 2100 Chat with a Librarian 7 Days a Week from the Library Homepage or the LibGuides!