Berhanu docment on buiseness communication unit 44232

Atsede Kebede

Managements of professional Vocational and Business Education
Course: Pedagogical Science in Higher Education Subject Area Methods Course:
Numbers CTPD 601
Individual Assignment: ON Lesson plan preparation and teaching material in
General Wingate Polytechnic College in Managements of Business Department for
level V students.
Course title: Business communication
Prepared by:Berhanu Tadessr

ID : GSE/0514/11

Submitted to: Instructors Girma Zewede Associate Professor
September, 2013

Business Studies — Unit 1: Business Communications at

Scheme of work

Berhanu Tadesse 2013

1

Atsede Kebede

Course description: Working together: business communications
Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information
from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there
will be multi-channel flows of communication. For example a customer may request a new part from a supplier, with information on how to use that
part in a piece of equipment. The supplier will then communicate with the customer setting out instructions for using the part, as well as sending a
delivery note, invoice, and further sales literature. Increasingly these interactions will be carried out by electronic media such as through a sales
website, e-mail communications and other means.
The effectiveness of communications depends on:
1.The clarity of the message.
2.The quality of the medium used to transmit the message. The medium is the means of communicating e.g. e-mail, telephone, letter, etc.
3.Any distracting 'noise' that prevent the message from effectively getting through. For example, if the recipient receives lots of e-mail messages,
they may fail to give proper attention to the sender's message.
3.The ability of the receiver to decode the message. For example, they may not be able to understand the instructions given.
There are two main forms of business communication:
1.Internal communication, i.e. communication within the business.
2.External communication, i.e. communication outside

2

Business Studies — Unit 4: Business Communications

Scheme of work

Bernhanu Tadesse

Atsede Kebede

Business Communications: Unit 1. Business Communications

Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

• To understand that

• Students look at a case study in Business • See the Business Studies Student Book

key questions
1

Topic 4.1
Communication/T

successful

Studies Student Book Business

he communication

communication

Communications examining whether

model.

involves a sender

messages have been understood in a

communication, including various tasks,

How the

and receiver, and

fashion design business.

see ‘What is Communication?’ at

communication

that feedback is

model works.

essential to
successful
communication.
•

Business Communications, Chapter 1.
•

• Students research the main principles of

www.bized.co.uk/educators/level2/com
ms/activity/buscomms11.htm

communication.
• Teacher gives a presentation on the main
aspects of the communication model.
• Students create a mind map outlining the
main areas for study.

For a resource on the main principles of

•

For a presentation covering the main
aspects of the communication model,
see ‘Communication in Business’ at
www.bized.co.uk/educators/16-19/
business/hrm/presentation/communicati
on.ppt


Scheme of work


3

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
• For a business communication mind
map, see
www.bized.co.uk/educators/1619/business/
hrm/presentation/buscomm_map.htm
The purpose of

• To appreciate that

communication.

communication

Business Studies Student Book Business

Communication and

involves a transfer

Communications considering the

the audience.

2

of information.

purpose of communication and whether

overview of the basic principles of

communication would be improved by

communication, see

Conflicts arising

• To appreciate he

• Students look at a case study in

• See the Business Studies Student Book
•

For a presentation providing an

from

importance of

consultation and negotiation in an

www.bized.co.uk/educators/16-

communication

knowing who the

independent educational organisation.

19/business/

with different

audience is and

audiences.

what message is

an overview of the basic principles of

being

communication.

• Teacher gives a presentation providing

hrm/presentation/buscomm.ppt
• Biz/ed Network is a free social
networking site for teachers to share

communicated.

resources, upload files and video clips,

• To understand how

take part in discussion, submit and

audiences respond
differently to

wikis. New resources are constantly

different
4

comment on blogs, and create and edit
being added.


Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
communication.

For a lesson plan on communication
with a practical team-building exercise,
access Biz/ed Network through
www.bized.co.uk, search for
‘Communication’ and include ‘Shared
files’ and ‘Lesson plan’.


Scheme of work


5

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

• To appreciate that



key questions
3

The process of
communication.

the way a message


Methods of

is sent might affect

Communications identifying

communication.

the success of the

communication media, and evaluate the

process of communication and barriers

communication.

most effective media in a motor

to communication, see ‘Business

dealership.

Communication Activity’ at

• To be able to

•

For case studies highlighting the

identify at least

• Students research case studies

two advantages

highlighting the process of

19/business/

and two

communication and barriers to

hrm/activity/communication.htm

disadvantages of

communication.

and The Times 100 case study

different methods

• Students take part in a quiz on the

of communication.

processes of communication.



‘Amway’, Edition 3, at
www.thetimes100.co.uk/case-study-using-communications-to-developbusiness-opportunities--11-87-1.php

the feedback

• For a Times 100 quiz on effective

received is an
indicator of the
success of

6

Barriers to good

www.thetimes100.co.uk/revision/quiz--

communication.
4

communication, see
unison--38-231-1.php

• To be able to


• Students look at a case study in the
Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
communication.

identify and


explain the key

Communications identifying barriers to

barriers to

communication and their effects on a

principles of communication, see ‘What

successful

call centre making hotel bookings.

is Communication?’ at

Students use resources on

www.bized.co.uk/educators/level2/com

www.bized.co.uk covering the main

ms/activity/buscomms11.htm

communication.

•

principles of communication, including

•

For resources and tasks on the main

• See The Times 100, ‘Working

various tasks.

Together: Business Communications’ at

• Students use resources on business

www.thetimes100.co.uk/theory/theory--

communications from The Times 100.

working-together-businesscommunications--388.php

5/6

The effects of good

• To be able to



business

identify how


communication.

successful

Communications examining the benefits

The effect on

communication

of good communication in an airport.

different business

benefits a

• Students look at a Times 100 case study

www.thetimes100.co.uk/case-study--

organisations.

business’s:

on communication issues in the trade

using-effective-communications--38-

union UNISON.

253-1.php

○

sales

○

reputation

○

motivation


• Students take part in a quiz on ethical
communication.
Scheme of work

•

See The Times 100: ‘Why is effective
communication so important?’ at

• For a Times 100 quiz on ethical
communication, see

7

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
○

efficiency

www.thetimes100.co.uk/revision/quiz--

○

product

vodafone--41-232-1.php

information.

8


Scheme of work

Bernhanu Tadesse

Atsede Kebede

Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

• To recognise how

• Students look at a case study Business


key questions
7

The effects of bad
business

poor


communication.

communication

Communications identifying bad

How poor

can affect a

communication and its effects on a DIY

that help to highlight how

communication can

business,

store and its customers.

communication can fail, see Brand

lead to conflict

producing:

between

○

conflict

studies that highlight how

biggest branding mistakes of all time,

○

reduced

communication can fail.

by M. Haig (Kogan Page, 2003).

stakeholder groups.
The effect on
different business

productivity

○

Topic 4.2

• For interesting and short case studies

• Students research and discuss case

• Students create revision notes on

Failures: The truth about the 100

• For revision notes on barriers to

damage to

barriers to communication and the

communication, see www.revision-

reputation

○

organisations.

8


effects of poor communication.

notes.co.uk/Detailed/1970.html

effects on costs.

• To understand the



Communication

main stakeholders


with stakeholders

in a business and

Communications identifying the

of a business/The

the rights and

stakeholders in a gas company and

stakeholders, see

stakeholder model.

responsibilities of

evaluate the methods of communication

www.bized.co.uk/virtual/cb/factory/pur

each.

that are most effective for stakeholders.

chasing/


worksheets3.htm

•

Scheme of work

•

For worksheets on communication with


9

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
communication with stakeholders on

•

For a worksheet originally based on the

www.bized.co.uk, and complete

new runway at Manchester Airport, but

worksheets.

which can be adapted to cover the
proposed third runway at Heathrow, see

• Students research case studies on the

‘Worksheet on the Stakeholder

role of stakeholders.

Economy’,
www.bized.co.uk/learn/business/externa
l/
stakeholder/worksheet.htm
• For a lesson plan, case study and
answer sheet on the role of
stakeholders, see Times 100: ‘The Role
of Stakeholders’ — lesson plan, case
study and answer sheet, at
www.thetimes100.co.uk/support/downl
oad--30.php
9

Methods of

• To recognise the


communication


with stakeholders.

which a business

Communications considering how a

Different
10

main ways in
communicates

business that has contravened



Scheme of work

•

For a role-play scenario on the
principles of effective communications,
Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
communication

with different

environmental legislation can effectively

see ‘Business Communication 2 —

media.

stakeholders.

communicate the issues to stakeholders.

Activity’, at

• Students conduct a role-play
demonstrating the principles of effective
communications.
• Students use resources on

www.bized.co.uk/educators/1619/business/hrm/activity/buscomm.htm
• For resources on evaluating different
stakeholder perspectives, see

www.bized.co.uk to help develop

‘Directors’ Pay: A Fair Deal?’ at

evaluation skills based on different

www.bized.co.uk/educators/level2/peop

stakeholder perspectives.

le/lesson/
directors1.htm


Scheme of work


11

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

Types of written




communication.

main principles


The range of

and purposes of

Communications examining the

written forms of

producing business

purposes of written communication in a

communication.

documents in

business that arranges conference

written format.

facilities, and evaluate the effectiveness

key questions
10

of written communication.
• Students research the principles of

• For 600 free online sample letters, see
www.4hb.com/letters
•

For resources on the composition of
business letters, see
www.4hb.com/letters/business-letterformat.html

writing business letters and CVs, and

and www.speakspeak.com

practise writing their own.

and
www.vocationallearning.org.uk/teacher
s/cei/ict
• For resources on writing CVs, see
www.alec.co.uk
and
www.bbc.co.uk/schools/gcsebitesize
and
www.businessballs.com/curriculum.htm
and

12


Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
www.careers.salford.ac.uk/students/han
douts/
creating_CV_05.pdf
11

Types of electronic
communication.

• To understand how • Students look at a case study in the


email, fax, the web



and loyalty cards

Communications considering the use of

are used to

fax and email in communication with a

business communication see

communicate with

solicitor, and evaluate which would be


stakeholders.

the most effective.

19/business/production/presentation/rol

•

• Teacher gives a presentation on the role
of ICT in business and the main types of
communication network.
• Students research how ICT has changed
the way businesses communicate.
• Students create revision notes on
electronic communication.

For a presentation on the role of ICT in

eict.ppt
•

For an activity on the role of ICT in
business communication see
www.bized.co.uk/educators/1619/business/production/lesson/roleict.ht
m

• For revision notes on the advantages
and disadvantages of electronic
communication see www.revisionnotes.co.uk/Detailed/1973.html
and www.revision-


Scheme of work


13

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
12

Types of oral
communication.

• To be able to


recognise the main

Edexcel GCSE Business Studies Student

forms of oral

Book Business Communications

communication

examining the effectiveness of oral

used in business,

communication at presentations, and

and when they are

analyse factors that could improve oral

appropriate.


communication.

• To understand
basic protocols for
the use of oral
methods of
communication.

14


Scheme of work

Bernhanu Tadesse

Atsede Kebede

Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources




key questions
13

The use of images
in business.

role of imagery in


Logos, designs,

business

adverts, celebrity

communication.

Communications identifying the benefits • For resources and a task about different
of using a logo for a salon, and how it
image-based communication methods,
might affect the business.
see www.bized.co.uk/educators/16-

endorsements,

• To appreciate how

slogans and

endorsements are

straplines.



19/business/marketing/lesson/communi

part of the way a

www.bized.co.uk about different image-

cations1.htm

business

based communication methods, and

communicates its

complete the task.

image.

•

• Teacher hands out materials showing
well-known logos and brand names
partially obscured, and students
investigate how easily they can
recognise the logos and brands.

14/15

Topic 4.3 Business




communication

main benefits of


tools/The principles

using word

Communications considering a word-

of using word-

processing.

processed letter sent by a builder to a

and disadvantages of using letters as a

customer.

form of business communication, see

processing skills.

• To understand and


Scheme of work

• For revision notes on the advantages


15

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
be able to write

• Students create revision notes on the

standard business
letters in an
The value of

letters as a form of business

appropriate format.
16

advantages and disadvantages of using

www.revision-

communication.





presentations in

main types of


business.

presentation media

Communications identifying problems

and the advantages

in using a presentation, and evaluate

including some hints on presentations

and disadvantages

methods of improving presentations.

and other communication media (in

of each.
importance of the

• Students research and use online

• For a useful book with a range of topics

Chapter 5, ‘Business Communication:

resources providing tutorials on slide

Creating and delivering messages that

shows.

matter’), see M. Kelly and J. McGowen,

needs of the

BUSN Instructor’s Edition (Cengage

audience when

Learning, 2009).

planning

• For online resources providing tutorials

presentations.

on slide shows, see

• To be able to

http://office.microsoft.com

produce
appropriate

and

presentations using
16

and www.actden.com/pp
www.students.ucs.ed.ac.uk/helpdesk/stu


Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
appropriate media.

dent
and
www.dur.ac.uk/resources/its/info/guides
/
42Powerpoint2003.pdf
and
http://motivate.maths.org/teachers/Powe
rPoint_
presentations.shtml


Scheme of work


17

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

• To be able to use a



key questions
17/18

The use of DTP in
businesses.

basic DTP package


to produce a

Communications examining the factors

leaflet, booklet,

involved in choosing a DTP package for

desktop publishing, see

price list, menu,

designing business cards, and evaluate

http://desktoppub.about.com/od/lessonp

etc.

the success of the use of software.

lans/a/

• To be able to

• Students research the advantages and

recognise the

• For links to a variety of activities on

disadvantages of desktop publishing.

lessonplans.htm

advantages and
disadvantages of
using DTP
packages.
• To be able to
evaluate a DTP
document in
relation to its
target audience.
19

The use of video
and

18

• To be able to
identify and


Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
• For revision notes on videoconferencing

teleconferencing in

explain at least

Communications examining factors

business.

two advantages

affecting the use of videoconferencing

for business communication, see

and two

when communicating between different

www.revision-notes.co.uk/

disadvantages of

countries, and evaluate

Detailed/1974.html

the use of video

videoconferencing against face-to-face-

and

communication.

teleconferencing

• Students create revision notes on the

as means of
communication.
20

Organisational

uses of videoconferencing for business
communication.



charts and their

three main types of

Edexcel GCSE Business Studies Student

purpose.

organisation chart.

Book Business Communications

•

For a presentation on business functions

identifying the uses of organisational

and organisation that can be edited to

explain at least

charts in manufacturing business, and

remove irrelevant material, see

two advantages

consider the effects, advantages and

‘Business Functions and Organisation’

and two

disadvantages for the business.

at www.bized.co.uk/educators/16-

• To be able to

disadvantages of
each type of chart
to a business.

• Teacher gives a presentation on business
functions and organisation.
• Students research types of
communication network.


Scheme of work

19/business/strategy/presentation/busor
g.ppt
• For types of communication network,
see Times 100:

19

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
www.thetimes100.co.uk/theory/theory-business-communications--271.php

20


Scheme of work

Bernhanu Tadesse

Atsede Kebede

Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

• To be able to

• Students look at a case study in Business • See the Business Studies Student Book

key questions
21

The value of email
systems.

identify the main


types of electronic

Communications identifying the benefits • For the Business Link guide to the
of email and evaluate its use for a travel
benefits of email and the internet, see
agency.
www.businesslink.gov.uk/bdotg/action/l

communication
used in business.
• To recognise and
be able to explain

• Student research the main benefits of


ayer?topicId=1075422298

email and the internet for business.

at least two
advantages and
two disadvantages
of electronic
communication.
• To be able to
appreciate the
importance of
email to
businesses.
22

Topic 4.4
Communicating

• To understand
what the internet is


• Students look at a report-writing activity
in the Business Studies Student Book
Scheme of work


21

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
via the web/The
internet.

and how it works.
• To recognise at
least two
advantages and

Business Communications and consider

• For a chapter that covers a range of

whether a hardware store owner should

topics related to the internet and e-

set up a website.

commerce — useful across the whole of

• Students research the business uses of

this Unit as additional information —

two disadvantages

the internet, how it works, and its

see Chapter 17, ‘Managing information

of the internet for

advantages and disadvantages.

and technology: Finding new ways to
learn and link’ in M. Kelly and J.

businesses.

McGowen, BUSN Instructor’s Edition

• To be familiar

(Cengage Learning, 2009).

with basic

• For an overview of the internet (perhaps

terminology
connected with the

too technical for some students but a

internet.

useful source of information) see ‘
Explanation of the Internet and the
WWW: How does it work?’ at
www.bized.co.uk/educators/1619/business/marketing/lesson/internet1.
htm

23

Business websites.

• To be able to

• Students look at an activity in the

identify at least
four main reasons
22

Communications identifying the


Scheme of work

• See ‘Principles of online presence’ at
Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
why a business

stakeholders of Sainsbury’s and how


would want to

they might benefit from a website.

19/business/marketing/lesson/online1.ht

have an online
presence.

• Students investigate the detailed reasons

m

why businesses have websites.

• To recognise why
a website might
not be appropriate
to a business.


Scheme of work


23

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources




key questions
24

Creating a simple
website.

main steps that a


business would

Communications considering issues

need to take to set

affecting the creation of a website, and

setting up a business website, including

up a website.

evaluate the importance of these issues.

tasks to help reinforce the principles

• Students investigate the key factors

• For resources on the factors involved in

covered, see ‘Simple Business Website:

involved in setting up a business

Development Lifecycle’ at

website.

www.bized.co.uk/educators/1619/business/marketing/lesson/lifecycle1
.htm

25

Domain names and
hosting.




terms ‘domain’


and ‘hosting’, and

Communications examining the benefits

to appreciate the

of web hosting for a business selling

domain names and hosting a website,

benefits and costs

Polish food in the UK.

see ‘Simple Business Website: Domain

of different ways

• Students research methods of buying

of hosting a site.

domain names and hosting a website.

• For an overview of methods of buying

Names and Hosting’ at
www.bized.co.uk/educators/1619/business/marketing/lesson/domain1.
htm

24


Scheme of work

Bernhanu Tadesse

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources




key questions
26

Legal obligations of
websites.

operating a


website entails

Communications evaluating how a

legal obligations.

business that makes chicken houses can

considerations in setting up and running

best modify its website so that it is

a website, see ‘Simple Business

effective and meets legal requirements.

Website: Legal Obligations’ at

• To recognise and
appreciate the key
legal

• Student research the key legal

• For an overview of the key legal


responsibilities

considerations in setting up and running

19/business/marketing/lesson/legal1.ht

associated with

a website.

m

running a business
website.
27/28

Successful business
websites.

• To be able to state



at least four ways


of measuring the

Communications comparing the

success of a

effectiveness of two websites in

success of a business website, see

business website.

different industries.

‘Simple Business Website: Measuring

• To recognise that
success depends

• Students research ways to measure the
success of a business website.

• For an overview of ways to measure the

Success’ at

on the benchmark

19/business/

used and the type

marketing/lesson/success1.htm


Scheme of work


25

Atsede Kebede
Week

Content coverage/

Learning outcomes

Exemplar activities

Exemplar resources

key questions
of business
website under
consideration (eg
sales-driven
compared to
informationgiving).

2454rl220409/mnt/temp/unoconv/20140124142026/berhanudocmentonbuisen
26

esscommunicationunit-44232-140124082026-phpapp02.doc.1–30/0

Scheme of work

Bernhanu Tadesse

Atsede Kebede

This grid is for you to create your own scheme of work if needed.

LESSON PLAN

KLA:
Date: 16 /12/05

Class: church R.no.23

Time: 8.30am

SYLLABUS OUTCOME/S & INDICATOR/S

1. Learn why communication matters

 To identify steps in taking responsibility for your Business communication.

2. Identify skills today’s employers expect

 To explore the use of deferent types of business communication,

3. Explore the communication process

 To identify ways to establish rapport in communication.

4. Commit to ethical communication

To compare “telling” and “asking” questions styles in solving problems

5. Communicate in a diverse world
6. Use communication technology

TEACHING AND LEARNING ACTIONS


Scheme of work


27

Atsede Kebede
ORIENTATION:

REFLECTIONS

Content

Time

GUIDED DISCOVERY

Group Teacher’s Assessment

Introduction

45min

EXPLORATION

Structure Role

INDIVIDUALISATION
Understanding

Resources

What

How

• Students

• Students

look at a

the process of

Student

communication

Book

and barriers to

Business

communication

Communicat

Workplace

highlighting

Studies

in Today’s

studies

Business

Communication

research case

case study in

Business

.

ions

Students take part

identifying

in a quiz on the

communicati processes of
on media,
communication.
and evaluate
the most
effective
28


Scheme of work

Bernhanu Tadesse

Atsede Kebede

media in a
motor
dealership.

Source
www.edexcel.com/gcse2009 inheritance
Pumpkin Patch Limited. (2010). Annual Report 2010. Auckland: Author. Retrieved from
http://www.pumpkinpatch.biz/documents/238_PPL_2010_Annual_Report.
Read more: http://businesscasestudies.co.uk/business-theory/people/working-together-businesscommunications.html#ixzz2ewnyhliP
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Scheme of work


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Atsede Kebede

30


Scheme of work

Bernhanu Tadesse

Berhanu docment on buiseness communication unit 44232

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