A Vision Of Innovative Liaison Services

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By Whitney Townsend, Electronic Access Librarian (Ohio University)

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  • Good morning everyone! My name is Whitney Townsend, and I would like to thank you all for coming today and giving me the opportunity to share a vision of innovative liaison services in an academic health sciences center. As I was preparing for this presentation, I thought a lot about why innovation is important in libraries, and in the Health Sciences. I was immediately reminded of a chapter in a book I recently read by Atul Gawande
  • A Vision Of Innovative Liaison Services

    1. 1. A Vision of Innovative Liaison Services in an Academic Health Sciences Center Whitney Townsend Liaison Services Librarian Candidate July 12, 2007
    2. 2. Innovation <ul><li>Better: A Surgeon’s Notes on Performance </li></ul><ul><li>-Atul Gawande, M.D. </li></ul><ul><li>National Book Award </li></ul><ul><li>Finalist 2002 </li></ul><ul><li>Cystic Fibrosis care : </li></ul><ul><ul><li>117 centers nationwide </li></ul></ul><ul><ul><li>Standardized care, guidelines, and rigorous certification process </li></ul></ul><ul><ul><li>Average life expectancy went from 3 yrs in 1957 to 33 yrs in 2003 (47+ yrs at best center) </li></ul></ul>
    3. 3. Innovation <ul><li>Continued Excellence Requires: </li></ul><ul><li>1. Higher Standards </li></ul><ul><li>Lung function at median centers is 75%; lung function at the top centers is 100%+ </li></ul><ul><li>2. Ingenuity (Innovation) </li></ul><ul><li>New cough, mechanized chest-thumping vest, weekly patient review meetings, supplemental feedings via feeding tube </li></ul>
    4. 4. The Innovative Liaison <ul><li>Innovative Technologies </li></ul><ul><li>Innovative Services </li></ul><ul><li>Innovative Collections </li></ul><ul><li>Innovative Outreach & Marketing </li></ul><ul><li>Relationships & Collaboration </li></ul>
    5. 5. Innovative Technologies “ Just because something doesn't do what you planned it to do doesn't mean it's useless.” -Thomas Edison
    6. 6. Innovative Technologies: Market existing resources, create new resources <ul><li>Third-Party Pubmed Tools </li></ul><ul><li>Relemed </li></ul><ul><li>PubFocus </li></ul><ul><li>PubReMiner </li></ul><ul><li>MeSHPubMed </li></ul><ul><li>BioWizard </li></ul><ul><li>SLIM </li></ul><ul><li>Ali Baba </li></ul><ul><li>Mashups </li></ul><ul><li>HealthMap </li></ul><ul><li>Nature Avian Flu </li></ul>Second Life and Medicine Infoisland.org
    7. 7. PubReMiner
    8. 8. Innovative Services <ul><li>Promote Scholarly Communication, Repositories and Open Access Publishing </li></ul><ul><ul><li>http://openaccess.jhmi.edu/ </li></ul></ul><ul><ul><li>Michigan Digitization Project </li></ul></ul><ul><li>RSS Reader Account Setup </li></ul><ul><ul><li>Personal (search query, database, journal, blog, etc.) </li></ul></ul><ul><ul><li>Subject-specific Public Readers </li></ul></ul><ul><li>Subject-Specific Wikis </li></ul><ul><ul><li>Ex. EBM Librarian Wiki </li></ul></ul><ul><li>Comprehensive HSL IM service via Meebo </li></ul>
    9. 9. Innovative Services <ul><li>Utilize Course Management Software </li></ul><ul><li>Course-specific Resource Collections </li></ul><ul><li>Customized, Library-inclusive Assignments and Projects </li></ul><ul><li>Blogs or Wikis for high-enrollment, required course support </li></ul>
    10. 10. Innovative Collections <ul><li>Building Collections </li></ul><ul><li>Integrated Podcast Repository </li></ul><ul><li>Streaming Video Library </li></ul><ul><li>Contribution to Michigan Digital Initiative </li></ul><ul><li>Subject area input via vendor tools </li></ul><ul><li>Managing Collections </li></ul><ul><li>Use of ERM collection analysis tools </li></ul><ul><li>Promote consortial purchasing and Open Access </li></ul>
    11. 11. Innovative Outreach & Marketing <ul><li>Library presence on all school, department, and collaborative partner websites </li></ul><ul><li>Focused marketing of Library services and resources to students, faculty, potential collaborators, and surrounding community </li></ul><ul><li>Metrics in place to measure and publicize success </li></ul><ul><li>Prominent role in supporting the Life Sciences Initiative </li></ul>
    12. 12. Relationships & Collaboration <ul><li>“ Technology does not run </li></ul><ul><li>an enterprise, relationships do” </li></ul><ul><li>  </li></ul><ul><li>Patricia Fripp </li></ul>
    13. 13. Effective Relationship Building <ul><li>Visibility </li></ul><ul><ul><li>Physical (office visits, departmental meetings, instructional classes, community events) </li></ul></ul><ul><ul><li>Virtual (e-mail, blog/wiki presence, website presence, Second Life, etc.) </li></ul></ul>
    14. 14. Effective Relationship Building <ul><li>Credibility </li></ul><ul><ul><li>Consistent communication </li></ul></ul><ul><ul><li>Professionalism </li></ul></ul><ul><ul><li>Personal attention </li></ul></ul><ul><ul><li>Publicity of resources and services </li></ul></ul>
    15. 15. Effective Relationship Building <ul><li>Profitability </li></ul><ul><ul><li>Rewarding </li></ul></ul><ul><ul><li>Evolving </li></ul></ul><ul><ul><li>Maintaining </li></ul></ul><ul><ul><li>Rinse and Repeat! </li></ul></ul>Credibility Profitability Visibility
    16. 16. Effective Collaboration <ul><li>Pre-collaboration </li></ul><ul><li>Identify the stakeholders </li></ul><ul><li>Identify individual stakeholder interests </li></ul><ul><li>Identify potential collaborative roles </li></ul>
    17. 17. Effective Collaboration <ul><li>During Collaboration </li></ul><ul><li>Maintain regular meeting schedule (real or virtual) </li></ul><ul><li>Maintain open channels of communication </li></ul><ul><li>Be prepared to revise short-term tasks and goals </li></ul>
    18. 18. Effective Collaboration <ul><li>Post-collaboration </li></ul><ul><li>Assess/evaluate collaborative efforts </li></ul><ul><li>Continue regular communication with stakeholders </li></ul><ul><li>Anticipate opportunities for future collaboration </li></ul>
    19. 19. And Finally…. “Old-Fashioned” Liaison Services <ul><li>There is no substitute for face-to-face, personal contact! </li></ul><ul><li>Know the scholarly and research interests in assigned subject areas </li></ul><ul><li>Regular communication with students, faculty, researchers, and collaborative partners </li></ul>
    20. 20. Questions?

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