Berbatik.com Media Gathering Presentation (23 Oktober 2012)

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Berbatik.com Media Gathering Presentation

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Berbatik.com Media Gathering Presentation (23 Oktober 2012)

  1. 1.  Media  Gathering October  23th,  2012    @berbatikcom berbatikcom
  2. 2. Mission #1.  To  escalate  greater  appreciation   toward  local  and  small  medium   enterprise  players  in  Indonesia   creative  textile  industry  
  3. 3. Mission #2.  To  provide  Indonesia  (and  later   international)  market  with  an  online  showcase  of  high  quality  and  selected   local  Indonesian  creative  textile  
  4. 4. Mission #3.  To  humanize  e-­‐‑commerce  technology  platform  aimed  for  excellence  and  engaging  online   shopping  experience
  5. 5. Business  Summary Berbatik is a humanized e-commerce platform forIndonesia creative textile industry that will connect the dots between the needs of Indonesia local textile artisans with the demand of potential buyers sellers buyers
  6. 6. BERBATIK  VALUES CONNECT  THE  DOTS
  7. 7. Value  for  Sellers •  Extended distribution point to online platform with small affordable / real time fee•  Access to integrated marketing promotion support (Above The Line and Below The Line)•  Access to technology support (Delivery, Payment System, Online Hosting)•  Access to segmented target market of Indonesia creative textile enthusiast
  8. 8. BERBATIK  VALUES WEAR  YOUR  PRIDE
  9. 9. Value  for  Buyers •  Selected and hand-picked quality batik product in one place•  Safe payment method and media•  Updated news / information from the industry•  Convenience of online shopping
  10. 10. GOAL Commitment  on  selected   and  filtered  collections   Develop  and  grow  batik  base  of   community  /  crowd   Excellent  technical  delivery:  smooth  and   friendly  online  shopping  experience
  11. 11. Thank  you
  12. 12. Q&A
  13. 13. COMPETITIVE  MARKET  ANALYSIS
  14. 14. MARKET  LANDSCAPE  ANALYSIS  :  BUYERS   HIGH • DESIGNERS  :  Biyan,  Bin  House • Facebook  Shop  Account • Owned  Boutique  :  Pusaka   • Multiply  Shop  Account (Bali),  Biasa  (Bali)  ,  Alleira • BB  Group   • Other  door  to  door  shop Sisterhood            Made  to         shopping      order INTERACTION Quantity   over   I  feel  lucky quality   • Ad-­‐‑Hoc  Bazaar • Batik  Cities  (Yogya  /  Cirebon,   etc) • Department  Store • Trade  Center  (Tanah  Abang,   • Special  Shop  :  Alun  alun   Thamrin  City) Indonesia,  Sarinah LOW • Online  shops PRICE LOW HIGH

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