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Ben Wiegelmann 16.05.2011 - English for MarketingBerlin School of Economics and Law
Guerilla Marketing
Problems of Marketing                                         Expensive                               Similar             ...
Guerilla Marketing
Guerilla Marketing
Guerilla Marketing      is an advertising strategy in which low-cost          unconventional means are utilized,    often ...
3 types of Guerilla Marketing Ambient
3 types of Guerilla Marketing Ambient   Sensation
3 types of Guerilla Marketing Ambient   Sensation   Ambush
3 types of Guerilla Marketing Ambient   Sensation   Ambush
THANK                    YOU                             !!!                                        SourcesBerg, F.; Hamp...
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
Studienleistung - Guerilla Marketing - Ambient - Ambush  - Sensation
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Studienleistung - Guerilla Marketing - Ambient - Ambush - Sensation

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Studienleistung an der Hochschule für Wirtschaft und Recht Berlin im Seminar English for Marketing.

Die drei Varianten des Guerilla Marketing
- Ambient
- Ambush
- Sensation

Benotung 1,0
Semester 4
Jan 2012

Published in: Design, Business, News & Politics
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Studienleistung - Guerilla Marketing - Ambient - Ambush - Sensation

  1. 1. Ben Wiegelmann 16.05.2011 - English for MarketingBerlin School of Economics and Law
  2. 2. Guerilla Marketing
  3. 3. Problems of Marketing Expensive Similar Anti Ineffectiv eOverkill
  4. 4. Guerilla Marketing
  5. 5. Guerilla Marketing
  6. 6. Guerilla Marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network ofindividual cells, to convey or promote a product or an idea. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently word of mouth.
  7. 7. 3 types of Guerilla Marketing Ambient
  8. 8. 3 types of Guerilla Marketing Ambient Sensation
  9. 9. 3 types of Guerilla Marketing Ambient Sensation Ambush
  10. 10. 3 types of Guerilla Marketing Ambient Sensation Ambush
  11. 11. THANK YOU !!!  SourcesBerg, F.; Hampel, S.;Hippner, H.: Gurilla Marketing. In:WISU, Nr.3,2010, s.351-356.Levinson J.C., Schöbitz, B.: Guerilla Marketing des 21. Jahrhunderts; Campus 2008 www.gmarketing.com

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