Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Marketing

1,365 views

Published on

Studienleistung HWR Berlin
E Commerce and Web-Hosting

Published in: Business, Technology
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Email Marketing

  1. 1. 1Bitte erstelltjetztein Account aufmailchimp.comBild: cyon.ch
  2. 2. Email MarketingBild: cloudnexmedia.com 2
  3. 3. Email MarketingBild: cloudnexmedia.com 3Die Email isttot!
  4. 4. 4
  5. 5. Email MarketingBild: cloudnexmedia.com 5
  6. 6. 6
  7. 7. Email MarketingQuelle: Epsilon, Trend- und Benchmarkstudie; 2. Quartal 2012Bild: cloudnexmedia.com7Öffnungsraten 25,5 %Klickrate 9,6 %Newsletter liestkeiner!
  8. 8. Email MarketingQuelle: Statista; Deutsche Post, Dialogmarketing Deutschland 2012, N=2.750 UnternehmenBild: cloudnexmedia.com8Gesamtaufwendungen fürE-Mail-Marketing inDeutschland1,9 Mrd. €Email ist billigund einfach!
  9. 9. BindungUmsatz-steigerungReanimationGewinnungKundenlebenszyklusAnlehnung an Ploss Dirk http://de.slideshare.net/DerPloss/sterben-ist-gar-nicht-so-schlimm 26.5.13 9LeadgenerierungInteresse
  10. 10. Email MarketingAgenda1. Arten Email‐Kommunikation2. Rechtliche Aspekte1. Spam Emails1. Adressengewinnung2. Gestalterische Aspekte1. KennzahlenBild: cloudnexmedia.com 10Liste erstellenAbo-FormularKampagne erstellen
  11. 11. 1. Arten von Email Marketing11
  12. 12. 1. Arten von Email MarketingTrigger‐E‐Mails12Bestimmtes Verhalten auslösen%Vgl. Kreutzer 2012 Online Marketing S.278 ff.
  13. 13. 1. Arten von Email MarketingTrigger‐E‐Mails13Transaction‐E‐MailsBestimmtes VerhaltenauslösenBegleiten dieGeschäftsvorgänge✔✔Vgl. Kreutzer 2012 Online Marketing S.278 ff.
  14. 14. 1. Arten von Email MarketingTrigger‐E‐Mails14Transaction‐E‐MailsAfter‐Sales‐E‐MailsBestimmtes VerhaltenauslösenBegleiten dieGeschäftsvorgängeErfolgreich abzuschließenVgl. Kreutzer 2012 Online Marketing S.278 ff.
  15. 15. 1. Arten von Email MarketingTrigger‐E‐Mails15Transaction‐E‐MailsAfter‐Sales‐E‐MailsE‐NewsletterBestimmtes VerhaltenauslösenBegleiten dieGeschäftsvorgängeErfolgreich abzuschließenRegelmäßige KommunikationKundenInteressentenStakeholderBindungVgl. Kreutzer 2012 Online Marketing S.278 ff.
  16. 16. 1. Arten von Email MarketingTrigger‐E‐Mails16Transaction‐E‐MailsAfter‐Sales‐E‐MailsE‐NewsletterBestimmtes VerhaltenauslösenBegleiten dieGeschäftsvorgängeErfolgreich abzuschließenRegelmäßige KommunikationVgl. Kreutzer 2012 Online Marketing S.278 ff.
  17. 17. 2. Rechtliche AspekteUnerbetene E‐Mail‐Werbung istgrundsätzlich verboten !!!Vgl. Kreutzer 2012 Online Marketing S.504ff.17aktive EinwilligungshandlungDouble‐Opt‐in‐Verfahren1. ________ Eintragen 2. ↺ Bestätigungsmail 3. Aktivierungslink bestätigen↳ jederzeit WiderrufImpressumspflicht Unsubscribe
  18. 18. 18Liste erstellenBild: cyon.ch
  19. 19. Vgl. Kreutzer 2012 Online MarketingBild: stores.homestead.com1940% Spam Mails3. SPAM Emails↳ Black- and White‐Lists
  20. 20. 3. SPAM EmailsVgl. Kreutzer 2012 Online Marketing S. 281 20Betreff: GROSSBUCHSTABENEnglish words → German-speakerfree$$$CashMoneyDringendLottery
  21. 21. 4. AdressengewinnungVgl. Kreutzer 2012 Online Marketing S. 283 -Studie von E-Dialog (13 Länder, n= 13.000) 21Wann Nutzer ihre E-Mail-Adresse für Werbezwecke mitteilen – in %
  22. 22. 4. AdressengewinnungVgl. Kreutzer 2012 Online Marketing S. 283 ff. 22• Einbindung von Adressverlagen• Sponsoring von Online-Gewinnspielen•Newsletter-Service-Martktplätze (domeus.de)• Corporate Webseite• Co Registrierung• Online Umfrage•Newsletter-Sponsoring
  23. 23. 23Abo-FormularBild: cyon.ch
  24. 24. • Personalisierung24Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild: Drive NowNewsletter 29.05.135. Gestalterische Aspekte
  25. 25. • Personalisierung25Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild: wifimaku.com 29.05.135. Gestalterische Aspekte
  26. 26. • Personalisierung26Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild:krausmedia.de29.05.135. Gestalterische Aspekte
  27. 27. • Personalisierung• Individualisierung27Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild: Amazon Account 29.05.135. Gestalterische Aspekte
  28. 28. • Personalisierung• Individualisierung28Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild: theuniversalsolvent.net/2012/10/1273/ 29.05.135. Gestalterische Aspekte
  29. 29. • Personalisierung• Individualisierung29Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild:XingNewsletter 06.10.135. Gestalterische Aspekte
  30. 30. • Personalisierung• Individualisierung• Frequenz und Timing30Vgl. Kreutzer 2012 Online Marketing S. 283 ff.Bild: http://sharlenemaclaren.blogspot.de 29.05.135. Gestalterische Aspekte
  31. 31. • Personalisierung• Individualisierung• Frequenz und Timing•Eingangsbestätigung31Vgl. Kreutzer 2012 Online Marketing S. 283 ff.5. Gestalterische Aspekte↺📬📬
  32. 32. • Personalisierung• Individualisierung• Frequenz und Timing• Eingangsbestätigung• Relevanz32Vgl. Kreutzer 2012 Online Marketing S. 283 ff.5. Gestalterische AspekteRelevanzRelevanzRelevanz
  33. 33. • Personalisierung• Individualisierung• Frequenz und Timing• Eingangsbestätigung• Relevanz• Lesefluss33Video: customerexplabs, http://www.youtube.com/watch?v=mB00RJkXFzM, 25.05.135. Gestalterische Aspekte
  34. 34. • Personalisierung• Individualisierung• Frequenz und Timing• Eingangsbestätigung• Relevanz• Lesefluss34Bild: inxmail.de, 25.05.20135. Gestalterische Aspekte
  35. 35. • Personalisierung• Individualisierung• Frequenz und Timing• Eingangsbestätigung• Relevanz• Lesefluss35Bild: inxmail.de, 25.05.20135. Gestalterische Aspekte
  36. 36. Pre-Test: Spamfilter& DarstellungA/B TestBounce-RateAbmeldequoteÖffnungs-RateKlick-RateConversion-Rate366. Kennzahlen
  37. 37. Email MarketingAgenda1. Arten Email‐Kommunikation2. Rechtliche Aspekte1. Spam Emails1. Adressengewinnung2. Gestalterische Aspekte1. KennzahlenBild: cloudnexmedia.com 37Liste erstellenAbo-FormularKampagne erstellen
  38. 38. 38KampagneerstellenBild: cyon.ch
  39. 39. QuellenLiteratur:Kreutzer, Ralf T.; Praxisorientiertes Online-Marketing; 2012; Gabler Verlag WiesbadenOnline:CustomerErexperience Labs, http://www.youtube.com/watch?v=mB00RJkXFzM, Abgerufen 25.05.13Epsilon, Trend- und Benchmarkstudie; 2. Quartal 2012, Abgerufen 15.05.13http://www.elmastudio.de/wordpress/newsletter-erstellen-mit-wordpress-und-mailchimp/Ploss Dirk, http://de.slideshare.net/DerPloss/sterben-ist-gar-nicht-so-schlimm Abgerufen 26.5.13Staudinger Karl , 2011, Mailchimp für einen Newsletter verwenden,http://youtu.be/xTnrCUGHGoE, Abgerufen 15.5.13Statista, , Abgerufen 15.5.13http://de.statista.com/statistik/daten/studie/252278/umfrage/prognose-zur-zahl-der-taeglich-versendeter-e-mails-weltweit/http://de.statista.com/statistik/daten/studie/192669/umfrage/dialogmarketing-werbeaufwendungen/39

×