Serious Games: Applying game theory to events

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Serious Games: It’s time to get serious about playing games. How you can use game mechanics to increase exhibit attendee engagement, create viral network effects, and seamlessly support lead generation. Illustrated though case studies of Globacore’s 2013 work for clients including Honda, AT&T, BNY Mellon, Ebay and Intel you will learn the real world effects of applying game theory to communicate brand stories… also a little bit about recreating an 80′s video game with a Kinect, Oculus Rift, Wahoo Kickr, and an iPad.

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Serious Games: Applying game theory to events

  1. 1. Serious Games Ben Unsworth President, Co-Founder Saturday, 5 October, 13
  2. 2. Saturday, 5 October, 13
  3. 3. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  4. 4. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  5. 5. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  6. 6. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  7. 7. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  8. 8. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  9. 9. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  10. 10. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  11. 11. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  12. 12. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  13. 13. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  14. 14. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  15. 15. Serious Games:Applying Game Theory to Events Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories across events and trade shows. Saturday, 5 October, 13
  16. 16. Ben Unsworth President, Co-Founder Globacore Interactive Technologies Serious Games:Applying Game Theory to Events Saturday, 5 October, 13
  17. 17. Ben Unsworth President, Co-Founder Globacore Interactive Technologies Serious Games:Applying Game Theory to Events Saturday, 5 October, 13
  18. 18. Saturday, 5 October, 13
  19. 19. Globacore = Computer Programmers + Digital Artists Saturday, 5 October, 13
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  22. 22. B.F.S. Saturday, 5 October, 13
  23. 23. B.F.S. Touch Tables Saturday, 5 October, 13
  24. 24. B.F.S. Touch Tables Mobile Saturday, 5 October, 13
  25. 25. B.F.S. Touch Tables Mobile Game Design Saturday, 5 October, 13
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  27. 27. Large Format, Ultra High Resolution, Multi-Touch, Multi-Screen, Multi Player Games Played With Mobile Devices Saturday, 5 October, 13
  28. 28. L.F.U.H.R.M.T.M.S.M.P.G.P.W.M.D. Saturday, 5 October, 13
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  33. 33. How can computer science be applied to marketing? Saturday, 5 October, 13
  34. 34. How can computer science be applied to marketing? How can video games be applied to marketing? Saturday, 5 October, 13
  35. 35. How can computer science be applied to marketing? How can video games be applied to marketing? Technology changes fast. Moore’s Law fast. Saturday, 5 October, 13
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  41. 41. Level 2: Gamification Saturday, 5 October, 13
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  48. 48. DNA of Gamification: The 7 Game Mechanics Status Metric of Success Competition Statistics, Ranking, Leaderboards Social Connectedness Immersion Reality Personalization and Self Expression Source:Accenture, PlayingYour Digital Cards Right: http://bit.ly/SAGCUm Saturday, 5 October, 13
  49. 49. DNA of Gamification: The 7 Game Mechanics Status Metric of Success Competition Statistics, Ranking, Leaderboards Social Connectedness Immersion Reality Personalization and Self Expression Source:Accenture, PlayingYour Digital Cards Right: http://bit.ly/SAGCUm Saturday, 5 October, 13
  50. 50. Statistics, Ranking, Leaderboards Saturday, 5 October, 13
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  53. 53. Tip: Use game registration - a natural activity before playing a game - as part of the lead-gen process Saturday, 5 October, 13
  54. 54. Tip: Use game registration - a natural activity before playing a game - as part of the lead-gen process Saturday, 5 October, 13
  55. 55. Social Connectedness Saturday, 5 October, 13
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  57. 57. Tip: Individual and group leaderboards cause social competition that can create viral network effects Saturday, 5 October, 13
  58. 58. Tip: Individual and group leaderboards cause social competition that can create viral network effects Saturday, 5 October, 13
  59. 59. Competition Saturday, 5 October, 13
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  62. 62. Tip: Simple rules and a clear scoring system increase attendee engagement Saturday, 5 October, 13
  63. 63. Tip: Simple rules and a clear scoring system increase attendee engagement Saturday, 5 October, 13
  64. 64. Level 3: Trends & Tips Saturday, 5 October, 13
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  67. 67. Integrate lead-gen Consider viral mechanisms that encourage social behavior Develop a connected take-away Time: Consider using games that people are already familiar with Don’t forget to brand Trends & Tips Saturday, 5 October, 13
  68. 68. Integrate lead-gen Consider viral mechanisms that encourage social behavior Develop a connected take-away Time: Consider using games that people are already familiar with Don’t forget to brand Trends & Tips Saturday, 5 October, 13
  69. 69. Integrate lead-gen Consider viral mechanisms that encourage social behavior Develop a connected take-away Time: Consider using games that people are already familiar with Don’t forget to brand Trends & Tips Saturday, 5 October, 13
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  71. 71. Boss Level: Conclusion Saturday, 5 October, 13
  72. 72. Saturday, 5 October, 13
  73. 73. Text YES to 647-496-0844 if you feel like you have learned how to communicate brand stories across events and trade shows Text NO if you’re still fuzzy on the matter Saturday, 5 October, 13
  74. 74. Calculating... Saturday, 5 October, 13
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  76. 76. Thank You Saturday, 5 October, 13
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  109. 109. Technology Changes Fast. Moore’s Law Fast. Saturday, 5 October, 13
  110. 110. 120 footVideo Wall, IAC Building, NYC Saturday, 5 October, 13
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  137. 137. Thank You! Ben Unsworth @bunswo ben@globacore.com www.globacore.com Saturday, 5 October, 13

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