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Sports License Merchandise Industry in North America Analysis 2013


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Sports License Merchandise Industry in North America Analysis 2013

  1. 1. Licensed Sports Merchandise Market: Focus on North America 2013 Edition Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account of two of its sub segments namely apparel and accessories. The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. Sales of collegiate merchandise were driven by popularity of university/college level sport teams and also small & medium sized colleges entering into licensing. Preferred distribution channels for licensed sports merchandise include discounters, specialty stores and department stores. E-commerce is also coming up as a distribution channel for licensed products despite having a small share. BRIC nations (Brazil, Russia, India and China) are considered as a source of tremendous growth due to rapid increase in disposable income and increase in discretionary spending. Complete Report @
  2. 2. Licensed Sports Merchandise Market: Focus on North America 2013 Edition Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and intense competition. Some of the major retailers for licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights Apparel Inc, Reebok and Nike. The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market. Key Company Profiles: • • • • G III Apparel Group Ltd VF Corporation (Imagewear Coalition) Knights Apparel Inc. Fanatics Inc. Complete Report @
  3. 3. Licensed Sports Merchandise Market: Focus on North America 2013 Edition Major point from Table of Contents: Growth Rates of Licensed Merchandise Retail Sales by Regions (2012) Global Retail Sales of Licensed Merchandise by Product Category (2012) Retail Sales of Licensed SportsBased Merchandize by Product Category (2012) Top Ten Licensees in Apparel and NonApparel Categories in the US (FY201213) Average Royalty by Property Type (2012) Explore more reports on Retail market @ About Us: MarketReportsOnline comprises of an online library of 2,50,000 reports and in-depth market research studies of over 5000+ micro markets. We provide 24/7 online and offline support to our customers. Get in touch with us for your needs of market research reports. For Fax Order Request Form Click Here