Market report on hot drinks in venezuela

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Market report on hot drinks in venezuela

  1. 1. Hot Drinks in VenezuelaIn 2011, the lack of access to foreign currency and the limited purchasing power of Venezuelanscontinued limiting innovation and new product development. In other hot drinks and tea,companies sought to rationalise their portfolios by retaining only profitable products andreducing dependence on imported products. Coffee, on the other hand, also remained stagnantdue to price control regulations.Venezuelan state authorised a price increment within coffee sectorMassive shortages of fresh coffee forced the Venezuelan state to authorise a price increase of57% for green coffee in November 2011; during the same year the domestic industry registered alarge drop in production levels. The pricing controls imposed in 2005 discouraged coffee farmersfrom growing coffee so the state resorted to importing products of lower quality than thoseproduced domestically.Explore Comprehensive list Tables & Figures available in the report Venezuela Hot DrinksMarketReport Details:Published: March 2012Price: US$1900Off-trade channels outperformed on-trade counterpartsThe off-trade channel outperformed the on-trade channel primarily because Venezuelans visitedon-trade outlets less frequently as their purchasing power declined. Despite the fact that the priceof fresh ground coffee is regulated, its selling price in on-trade establishments increases in linewith inflation. Traditionally tea is consumed in the home and distribution through the on-tradechannel remains underdeveloped.Moderate growth rates expected within other hot drinksOver the forecast period, other hot drinks will experience a moderate growth rate in line with thenatural growth of the Venezuelan population. On the one hand, consumer purchasing power isnot projected to recover significantly enough to produce a switch in consumption patterns and,on the other hand, lack of access to foreign currency will continue to negatively impact
  2. 2. innovation and new product development. Coffee is likely to remain stagnant as profit marginsare so tight that manufacturers have few opportunities to innovate.Major points covered in Table of Contents of this report includeHot Drinks in Venezuela - Industry OverviewEXECUTIVE SUMMARYKEY TRENDS AND DEVELOPMENTSMARKET DATASOURCESHot Drinks in Venezuela - Company ProfilesCafé Fama de América CA in Hot Drinks (Venezuela)Empresas Polar CA in Hot Drinks (Venezuela)Marcelo y Rivero CA in Hot Drinks (Venezuela)Coffee in Venezuela - Category AnalysisOther Hot Drinks in Venezuela - Category AnalysisTea in Venezuela - Category AnalysisRequest a Sample for or Inquire before buying the report @http://www.reportsnreports.com/reports/153393-hot-drinks-in-venezuela.htmlContact:TX, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441 sales@reportsandreports.comVisit our Market Research Blog @ http://www.reportsnreportsblog.com/Connect With Us:

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