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Alternative channels for functional foods


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Alternative channels for functional foods

  1. 1. Alternative Channels for Functional FoodsAssess the strategies which functional food and ingredient manufacturers have adopted to distribute andposition their products within the retail markets, clinics and with institutional foodservice providers in orderto reach their target audience. Case studies are provided and barriers to entry discussed, particularly inthe light of recent changes in the EU regulation of health claims.Features and benefits  Assess the current market and distribution channels available to the food industry.  Examine non-traditional ditribution opportunites and understand the barriers to market entry.  Analyze the strategies being used by manufacturers of key functional ingredients.  Review recent changes in EU regulation of health claims and assess its potential impact on the industry.HighlightsThe nutrition industry is undergoing a strategy shift to take into account the increasing consumer focus onhealth and wellness. This is resulting in the development of new ingredients, the adoption of newtechnologies, a greater reliance on evidence-based research and the exploration of new distributionchannels to target specific consumers.As governments and insurers struggle with the financial realities associated with caring for the increasingnumbers of patients with chronic disease, managed care facilities require healthier food products to helpspeed up the recovery of patients and reduce overall costs.The food industry is using the help of healthcare professionals – physicians, nurses and dietician – toincrease consumer awareness of functional foods. In addition, food service providers of healthinstitutions, such as hospitals, clinics, residential and care homes, have become powerful allies in thepromotion of healthier foods and menus.Buy your copy of this report @ Details:Published: July 2012No. of Pages: 153Price: Single User License – US$4795 Corporate User License – US$17981
  2. 2. Your key questions answered  How is mass retailing changing the way functional food products are being distributed to consumers?  Which functional ingredients and foods are gaining consumer acceptance, and how?  How can manufacturers look beyond traditional retail distribution for functional food products?  How can manufacturers utilize the internet and mobile apps to interact with consumers?  What impact are the changes in EU regulation on health claims having on the food industry?Table Of contentsAbout the author(Untitled section)Dr Sara SleighDr Cheryl L BartonDisclaimerEXECUTIVE SUMMARYIntroductionMarket driversFood distribution channelsPotential barriers to entryPositioning productsIntroductionThe convergence of food and pharmaFresh foodsFortified foodsProcessed foodsFunctional foodsDietary supplementsMedical nutritionDistribution channelsMarket opportunitiesHow can manufacturers more effectively position functional ingredients?Report outlineReport structureMarket driversSummaryMarket driversObesity and non-communicable diseasesTargeting ‘at-risk’ consumersThe aging populationTargeting healthy agingThe increasing economic burden of disease
  3. 3. Consumer awarenessEmerging technologiesKey corporate trendsConclusionsFood distribution channelsSummaryIntroductionPositioning a nutritious functional productDifferent distribution strategiesFood and grocery retail marketMass market retailSpecialists storesHealth and beauty storesHealth clubs & spasInternet and mobile technologiesMobile consumersFoodservicesHospitalsResidential care home and assisted livingHealth practitioners & healthcare organizationsEndorsement of healthcare professionalEndorsement from healthcare organizationsConclusionsPotential barriers to entrySummaryIntroductionRegulatory issuesFood safetyUSEUChallenges and controversyEvidence for the health benefits of functional food and dietary supplementsClinical trialsBiomarkersConsumer acceptance of functional foods and dietary supplementsFactors affecting consumer acceptanceFood technology and risk perceptionsSources of consumer cynicismMarketing restrictionsHealthy perceptions and processed foodsAn alternative view – pharmaconutritionConclusionsPositioning products
  4. 4. SummaryIntroductionCase study: probioticsDistribution channelsBarriers to entryCase study: prebioticsDistribution channelsBarriers to entryCase study: Fruitflow (Provexis/DSM Nutritional)Distribution channelsBarriers to entryCase Study: Cirku & CocoaVia (Mars Botanical)Distribution channelsBarriers to entryHealth claimsCase study: Epigallocatechin gallate (EGCG) from green teaDistribution channelsBarriers to entryFuture outlookProduct health claimsDistribution channele-MarketingHealthcare communityRegulatory overhaulManaged care facility endorsementAppendix(Untitled section)Chapter 1 ReferencesChapter 2 ReferencesChapter 3 ReferencesChapter 4 ReferencesChapter 5 ReferencesList Of TablesTable: Revenues in the functional food industry in Europe and North America: 2001 to 2011 ($m)Table: Ingredients and finished goods: market leadersTable: Examples of nutraceuticals and their potential health benefitsTable: The dietary supplements market in the US and Europe: 2010 to 2015Table: Estimated relative risk of disease by BMI category: overweight and obesityTable: Acquisitions and licensing within the functional food industryTable: Source of health information for functional food purchasesTable: Healthcare professional taking supplementsTable: Healthcare professional recommending supplementsTable: Regulatory authorities responsible for health claim regulation in different nations
  5. 5. Table: Examples of health claims meeting significant scientific agreementList Of FiguresFigure: Continuum of food categories targeting nutritional needsFigure: Our changing relationship with foodFigure: Revenues in the functional food industry in Europe by country ($m)Figure: Revenues for different sectors of the functional food market in Europe and the US, by health need(2011; $m)Figure: The dietary supplements market in the US and Europe by market sector (2011)Figure: Medical nutrition on the continuum between food and pharmaceuticalsFigure: Potential food distribution channelsFigure: Shift in consumer focus and drivers for growth within the functional food industryFigure: Percentage of the world population aged over 60Figure: World population over 80 (UN estimates)Figure: Healthcare spending as a percentage of Gross Domestic Product in OECD countries (2009)Figure: Food distribution – supply chainFigure: Targeting receptive consumersFigure: Food distribution channels through retail outletsFigure: Global food and grocery retail sales by market segment and region, 2011Figure: Hypermarkets, supermarkets and discounters and food and grocery sales ($bn)Figure: Specialty stores revenues, 2007–2011 ($m)Figure: Customer focus and specialization of specialty stores versus mass retailFind related reports on Food and Beverage @, Dallas North - Dominion Plaza,17304, Preston Road,Suite 800, Dallas 75252.+ 1 888 391 5441sales@reportsandreports.comConnect With Us: