Job Search: How to find a job using the internet


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With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job. According to an article in DMNews, Jeremiah Owyang from Forrester Research agrees that social networks allow all parties involved to better search for and reach their target.

Rachel Levy

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Job Search: How to find a job using the internet

  1. 1. A 10 Step Actionable No Fail Method Of Using Social Media To Secure Employment
  3. 3. If that was the case you’d be seeing this on
  4. 4. NOT
  5. 5. and I’d have won the
  6. 6. Because the
  7. 7. July Employment Rate would be 0%
  8. 8. And I’d be parting with
  9. 9. Here
  10. 10.
  11. 11. And I’m stuck parting here
  12. 12. with
  13. 13. Think farming @jtomblanco
  14. 14. Know what it is you want
  15. 15. Want – Have = Problem And remember its only a problem if you don’t know the solution
  16. 16. Be concrete The more specific you are about what you want to do, the easier it becomes to develop a strategy to accomplish it.
  17. 17. “You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want.‖ —Brian Tracy, Maximum Achievement
  18. 18. Job Search Analysis • Identify the required experience, skills, qualifications, certifications, training and education that employers are asking for within the position you want to be employed
  19. 19. • Get thOSE required experience, skills, qualifications, certifications, training and that employers are education asking you to have Or find someone who is willing to hire you without them
  20. 20. Talk to the Market The people currently working in that career field/job title will have the most valuable advice
  21. 21. How many times do you get a blinding insight out of your own head?
  22. 22. You get thatblinding insight when you listen to somebody and take that little snippet of logic or data or whatever, merge it with something that is in your head and whammo—out comes a new interesting thought. -ROGER MARTIN
  23. 23. ’ ’
  24. 24. If you are articulate about framing your problem, most of your friends can give articulate, useful guidance for solving the problem.
  25. 25. Imagine that you have an identical twin
  26. 26. Endowed with the same brains and natural talents that you have.
  27. 27. You’re both given 1 week to come up with as many job leads/interviews for employment as possible
  28. 28. During that week you come up with ideas alone in your room
  29. 29. In contrast, your twin (1) talks with 10 people within the same job field/title he wants to be employed as, (2) visits three innovative start-ups in his job field to observe what they do, (3) Volunteers 2 hours a day 5 days a week in the field he’s looking to be employed in, (4) shows a portfolio of his work to five people, (5) asks the questions ―What do I need to have to be considered a quality candidate here?‖ and ―What problem do you have within the normal frame of doing business‖ ―What would you do if you were in my shoes and looking for employment‖ at least 10 times each day during these networking, observing, and experimenting activities.
  30. 30. Who will be further ahead in the job search and have more actionable information?
  31. 31. Only about 500 hires can be attributed to Social Media – CareerXroads Source of Hire Study:
  32. 32. Better understand the Behavior not the Technology
  33. 33. People using Social Media they care about
  34. 34. The emergence of the social web is just our online experiences catching up with our offline experiences . As technology changes the tools we use to communicate we still use the same behavior patterns that we have evolved over thousands of years
  36. 36. Dominate your niche
  37. 37. The answer to that question is your competitive advantage
  38. 38. Examples of your Competitive Advantage • Hard-to-replicate Talent • Hard-earned skills • Higher productivity due to insight or organization allowing you to be cheaper • Existing relationships • A network effect supporting you (respected references and trusted sources within your job field • Unique story that resonates with your target audience • Emotional intelligence • Connection to community
  39. 39. Potential employers want to see one thing above all else:
  40. 40. “Brands are built on what people are saying about you not what you’re saying about yourself.” Guy Kawasaki
  41. 41. • If you're looking for innovators, people who are going to create things that have never been created before or solve problems that haven't been solved, you can't look at their resumes and find evidence that they've accomplished what you want them to accomplish. It hasn't been done, so it's not going to be on their resumes
  43. 43. Market Share 2010 14.46% 9.55% 3.01% 71.07%
  44. 44. According to recent U.S study by Cross Tab Marketing: • 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter. • 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online. • 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
  45. 45. LinkedIn Profiles - More Accurate Than Resumes • "LinkedIn profiles maintained by a candidate are more accurate than the Resume maintained by the same candidate...: • more-accurate-than-resumes-sad-but-true.html
  46. 46. Stop Spending all of your time Looking for work like this
  47. 47. •Job Boards percentage of job- seekers who actually get their jobs off the boards is relatively low about 5-10 percent •Recruiters percent -- About 10-20 of people in search find their jobs through recruiters
  48. 48. •Cold Calling -- Approximately 10-20 percent of people in search find their jobs by cold calling on potential decision makers in companies
  49. 49. CareerXroads 8th Annual Source of Hire Study: CareerBuilder is accountable for 3.95% of external hires Monster 3.14% HotJobs 1.35%
  50. 50. How do your actions track to the things that are important
  51. 51. • Jobs seekers spend % of their time looking at online job postings • –and less than one-third of their time reaching out to others (
  52. 52. ALTHOUGH
  53. 53. 27.3% of new hires resulting from employee referrals 80% of jobs found from networking Adriana Llames
  54. 54. Focus on the before the how. Liz Lynch
  55. 55. Form Relationship Centric Goals Who Can my Ability to Achieve that Goal
  56. 56. Be in the relationship before the sale
  57. 57. Here comes everybody
  58. 58. Stop believing networking yields
  59. 59. Real relationships are patterns of mutual investment. I invest in you, you invest in me. » Umair Haque
  60. 60. • The reason very few people are willing to refer job leads and opportunities is because they don’t yet enough to make a referral.
  61. 61. start giving back before you start taking
  62. 62. Stop saying I already did that networking thing • ―I sent out a copy of my resume to all my friends to see if they could pass it along‖
  63. 63. • Using your contacts insight just as a resume conduit creates a huge missed opportunity
  64. 64. Use them to gather any and all purposeful information because 9 times out of 10 they are not going to have a job to refer you to
  65. 65. Some topics you might want to ask about: •Marketing decisions: who are your target markets? Why? •What’s the plan moving forward? •How does the company generate prospecting lists? •How are sales organized? •Who builds sales demos? •Incentive programs for customers… and incentive programs for the salespeople… motivate what behaviors? •Who owns purchasing decisions •Who is on the Board of Directors, and why? •Major client accounts: how much of the overall revenue do they represent? •What new strategic projects are planned for next year? •What strategic projects are being considered? •What does top management see as the number one obstacle to growth? •What do the rank and file see as the number one obstacle to growth? •What their department is working on? •What business opportunities their company is focused on? •How they interface with the department you’re interested in? •What are the top corporate initiatives, and company concerns/risks? •What bothers your contact about their company? •What’s bugging their boss?
  66. 66. Kim Kardashian & Paris Hilton are friends but that’s not the same as the friend I’ve know since I was five and who babysits my children
  69. 69. HOW DO YOU Communicate with them • PHONE • FACEBOOK • TEXT • EMAIL • IN PERSON
  70. 70. Strong Ties Weak Ties Temporary Ties
  71. 71. So What’s the problem
  72. 72. is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person
  74. 74. Lets Be Honest Which one are you going to give money to
  75. 75. Target where you want to work •
  76. 76. SIMPLE • If you know what you want to do • you can indentify where you want to work • by determining how far you are willing to travel and what benefits you need to accept a position
  77. 77. • ONCE YOU KNOW WHERE YOU want to work Then Identify the people that are connected to that employer
  78. 78. Leverage the contacts within that agency
  79. 79. • With the people who are going to influence the hiring process _tips/image/04-metings.jpg
  80. 80. If you’re good at it people will offer you a job and If you’re not then why on earth would someone actually hire you Go get good at it -Seth Godin
  81. 81. 1. Stop believing that there is anyone that has a NO FAIL process 2. Know what it is you want 3. Complete a Job Search Analysis 4. Talk to the Market 5. Stop Believing Social Media will be the answer to all of your problems 6. Provide Proof of your skills 7. Track your tasks in the job search to the most important parts: personal referrals and networking 8. Focus on the who before the how 9. Be in the relationship before the sale 10. Stop believing networking yields instant results. 11. Think outside the box 12. Target where you want to work. Identify who, where, and how to seek assistance from your network in securing employment 13. Get good at what you do, once you’re there get face time with people that are going to influence the hiring decision
  82. 82. Please forward this to as many people as you can and ask them to make it better and show the results AND by better I mean shorter More effective
  83. 83.
  84. 84. • • • • • • • search/?utm_source=twitterfeed&utm_medium=twitter •116's_law •hiring managers prefer linkedin •135-136 • advice/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrazenCareerist+%28Brazen+Ca reerist+-+by+Penelope+Trunk%29&utm_content=Google+Reader • • • • tactics.html • • • • •
  85. 85. • How Social Networks Are Changing Everything • By Jeffrey F. Rayport • What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves • By Tiffany Monhollon | May 8, 2009 • Link, Poke & Tweet: Amping Your Personal Brand, Digitally • • How to Translate What You Do Into What’s In It For Others • By: Liz Lynch on May 7th, 2009 at 5:15 am • In Brand Yourself As, Networking, Personal Branding, Positioning | 8 Comments • • • • • 6 • Richard Dorment 13 15 20-25 27One Step At A Time – The Key To Self-Motivation 28-30 Price vs Value - How to Overcome the Price Barrier 31 dan pink career lessons 33 32-36 How to Translate What You Do Into What’s In It For Others By: Liz Lynch on May 7th, 2009 at 5:15 am translate-what-you-do-into-what%E2%80%99s-in-it-for-others/ 37+38 Job Search Success 39+ 40 Quintessential Careers: Q&A with Barbara Safani 41-45 5 New Recruiter Skills for Success by Kevin Wheeler May 8, 2009, 5:55 am ET 47+48 What is Your Recruiting Strategy?By Lou Adler, April 22, 2009 52-55 Personal branding in the age of Google 67+68 Why You Need a Portfolio in Your Career Toolbox Trace Cohen 77-81, 85-91 51 Thoughts on Networking By Scott Ginsberg 83-85 THE STRENGTH OF WEAK TIES: A NETWORK THEORY REVISITED Mark Granovetter 89 91-94 100-101 9CC8-D5BF1C00D961&ref=twitter0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961 105-107 30-Minute Brand Building for Twitter By: Monica O'Brien on February 11th, 2009 at 5:15 am