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Simon Dickson / puffbox.com / @simond<br />

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Prime Minister&apos;s wife:<br />1.0 million followers, Top 200 on Twitter<br />Official DowningStreet account:<br />1.6 million followers, Top 50 on Twitter<br />

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We&apos;re only doing well now...<br />because we were terrible before<br />

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£30,000,000 per year<br />

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£19,200,000 over 5 years<br />

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Cheap hosting<br />+<br />Open source<br />+<br />Creative thinking<br />

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If you don&apos;t do it...<br />... someone else will<br />

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Keys to success?<br />

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Passionate people<br />

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Sold out in 3 hours<br />

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Open tools<br />

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Examples<br />