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Politics 2.0: How to use social media in a political context - and why it\'s cheap


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Four cases of social media within a political context.

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Politics 2.0: How to use social media in a political context - and why it\'s cheap

  1. 1. Politics 2.0: How to use social media in a political context - and why it’s cheap Bente Kalsnes Journalist and social media enthusiast
  2. 3. Def. social media <ul><li>Content created by random Internet users rather than a specific group or person. </li></ul><ul><li>Internet-based tools for sharing and discussing information among people. </li></ul><ul><li>Ex. YouTube, Wikipedia or blogs with comments. </li></ul>
  3. 5. Social media’s timeline <ul><li> 2005 and beyond - Web 2.0 applications and user generated content take over. </li></ul>
  4. 6. By Brian Solis, Flickr,CC
  5. 7. Four examples of political campaigns <ul><li>SMS - Amnesty International Norway </li></ul><ul><li>Facebook - Jens Stoltenberg, Norwegian prime minister </li></ul><ul><li>Blog - Global Voices </li></ul><ul><li>The perfect social media campaign - Atheist Bus </li></ul>
  6. 8. Amnesty International Norway
  7. 9. Amnesty’s SMS campaign Three reasons why they use it: <ul><li> Revenue opportunities </li></ul><ul><li> Engage people in campaigns </li></ul><ul><li>Attract new members </li></ul><ul><li>Success: 80.000 in SMS database (Amnesty has 50.000 members in Norway) </li></ul><ul><li>Has used it since 2003. </li></ul>
  8. 10. Amnesty (cont.) Lessons learned: <ul><li>Outsource technology </li></ul><ul><li>Make a good deal with a service provider </li></ul><ul><li>Don’t send SMS too often </li></ul><ul><li>Integrate SMS within the whole communication strategy </li></ul>
  9. 11. Norway’s Prime Minister Jens Stoltenberg
  10. 13. Why is the Prime Minister on Facebook? <ul><li>To meet new supporters (young) </li></ul><ul><li>To get ideas, suggestions, create debates </li></ul><ul><li>To mobilize supporters </li></ul><ul><li>To share videos, images, speeches </li></ul><ul><li>12 000 fans </li></ul><ul><li>Stolenberg had no experience with Facebook, learned from his kids. </li></ul><ul><li>Stolenberg among the 30-40 most popular politicians on Facebook </li></ul>
  11. 17. Advocacy blog
  12. 18. What every advocacy blog needs <ul><li>Background information </li></ul><ul><li>Current update </li></ul><ul><li>Clear goal </li></ul><ul><li>” Get involved” page </li></ul><ul><li>Contact e-mail </li></ul>
  13. 19. Make the blog center of action <ul><li>You are the leader of the community (clear mission) </li></ul><ul><li>Know your community (competence, ideas, nationality) </li></ul><ul><li>Select an action (e-petition, write to rep, boycott, sign a pledge, offline action) </li></ul><ul><li>Mobilize your community (make it easy) </li></ul>
  14. 20. The Atheist Bus campaign
  15. 21. Atheist Bus: Why is it the perfect social media campaign? <ul><li>Quirky and simple idea </li></ul><ul><li>Celebrity backing </li></ul><ul><li>Organisational support </li></ul><ul><li>Online and offline media </li></ul><ul><li>Dedicated team (2 people) </li></ul><ul><li>Simple and c heap technology (Wordpress, Justgiving) </li></ul>
  16. 23. Further reading <ul><li>Blog for a cause (Global Voices) </li></ul><ul><li>Online Politics 101 (e.politics) </li></ul><ul><li>techPresident </li></ul>
  17. 24. Questions? [email_address]