Often sales people neglect
to take advantage of
how content marketing can
Engage static leads.
Prompt conversation with key decision makers.
Provide a reason to connect “in between” purchasing decisions.
7 Ways Content Can Start,7 Ways Content Can Start,
Stoke, and Speed UpStoke, and Speed Up
The Sales CycleThe Sales Cycle
Send downloadable content to a
decision maker who has stalled in
the buying process.
Blast downloadable content to your
existing clients to remind them
you still exist.
Print downloadable content out in
color and include that with seminar
or workshop materials.
Create a 90 minute
Offer downloadable content as a
reason to sign up for a webinar or
schedule a follow up conversation.
Include content as part of your
follow up to a conference call or
Use downloadable content to
add credibility to your
product or service.
Elevate you above your competition.
Add value to your client or prospect.
Affirm that you are relevant and effective.
“I understand your world.”
“I’m not here to waste your time
to teach me about your business.”
–from The Challenger Sale by Matthew Dixon and Brent Adamson
Twitter: @ben_stroup | Facebook: Ben Stroup
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Web: benstroup.com | Blog: thecontentmatrix.com
BEN STROUPBEN STROUP