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How to Prepare Your Brand For a Social Media Crisis


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Your brand, business, or cause will experience a social media crisis. It's only a matter of time. Don't be caught off guard. Get ready to "win" when the crisis hits.

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How to Prepare Your Brand For a Social Media Crisis

  2. 2. The Bad News If your brand, business, or cause is big enough, someone will throw a rock at you. ! The Good News Brand Journalism and Content Marketing gives your brand a voice BEFORE the crisis comes.
  3. 3. The Bad News You can’t control the conversation anymore. ! The Good News You can provide an alternative perspective by gaining the interest, support, and authenticity you need to provide an alternative perspective on the situation.
  4. 4. What makes the difference?! ! The key is to provide a voice for your brand, business, or cause that can be trusted in anticipation of a person, event, or group who will challenge your brand integrity—or that of your senior leadership.
  5. 5. Here are the 5 things you should know... 1 Make sure your senior leadership is social. If people feel like they “know you,” then they’re more likely to give you the benefit of the doubt. 2 Make sure your brand is social. If something goes viral, you want to have established channels to respond. 3 Make sure you practice. Don’t wait until a crisis occurs to figure out what you’re going to do. 4 Make sure you inform your employees, donors, volunteers, etc. Tell your key supporters, staff, and volunteers as soon as reasonably possible. Just like our parents, they’d rather hear it from the top first. 5 Make sure you adjust if necessary. Not all criticism is warranted. Some should be ignored. But if a change is necessary, don’t be afraid to make the change.
  6. 6. The Takeaway ! Your brand isn’t immune to a social media crisis. Expect it. Anticipate it. Know it’s coming.
  7. 7. Don’t let a social media crisis catch you by surprise.
  8. 8. BEN STROUP ENTERPRISES TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ! GOOGLE+: +Ben Stroup Enterprises WEB: