7 Characteristics of Content Marketing Audits

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Content, in order to function properly and deliver results consistently, should be built around a system. Every system needs to be evaluated, adjusted, and modified from time to time. That really is the purpose and function of an audit. Learn more about how to use content to move people to action at www.benstroup.com.

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7 Characteristics of Content Marketing Audits

  1. 1. 7 CHARACTERISTICS OF A CONTENT MARKETING AUDIT Sunday, October 20, 13
  2. 2. You Should Know... Audits are not bad. Sunday, October 20, 13
  3. 3. You Should Know... Assessments are part of a healthy business. Sunday, October 20, 13
  4. 4. You Should Know... Content marketing is built around a system. Sunday, October 20, 13
  5. 5. You Should Know... Every system needs to be evaluated, adjusted, and modified regularly. Sunday, October 20, 13
  6. 6. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT Sunday, October 20, 13
  7. 7. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS Sunday, October 20, 13
  8. 8. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES Sunday, October 20, 13
  9. 9. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS Sunday, October 20, 13
  10. 10. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS Sunday, October 20, 13
  11. 11. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE Sunday, October 20, 13
  12. 12. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE 6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT Sunday, October 20, 13
  13. 13. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE 6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT 7 OUTLINES ACTION ITEMS AND NEXT STEPS Sunday, October 20, 13
  14. 14. The Goal of a Content Marketing Audit Perspective Sunday, October 20, 13
  15. 15. The Benefit of a Content Marketing Audit Clarity Sunday, October 20, 13
  16. 16. BEN STROUP ENTERPRISES TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com WEB: benstroup.com Sunday, October 20, 13

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