7 Characteristics of Content Marketing Audits

Ben Stroup
Ben StroupChief Growth Architect at Velocity Strategy Solutions, LLC
7 CHARACTERISTICS
OF A CONTENT MARKETING AUDIT

Sunday, October 20, 13
You Should Know...
Audits are not bad.

Sunday, October 20, 13
You Should Know...
Assessments are part of a
healthy business.

Sunday, October 20, 13
You Should Know...
Content marketing is built
around a system.

Sunday, October 20, 13
You Should Know...
Every system needs to be
evaluated, adjusted,
and modified regularly.

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT

Sunday, October 20, 13
7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT
7 OUTLINES ACTION ITEMS AND NEXT STEPS

Sunday, October 20, 13
The Goal of a
Content Marketing Audit
Perspective

Sunday, October 20, 13
The Benefit of a Content
Marketing Audit
Clarity

Sunday, October 20, 13
BEN STROUP ENTERPRISES

TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
WEB: benstroup.com

Sunday, October 20, 13
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7 Characteristics of Content Marketing Audits

  • 1. 7 CHARACTERISTICS OF A CONTENT MARKETING AUDIT Sunday, October 20, 13
  • 2. You Should Know... Audits are not bad. Sunday, October 20, 13
  • 3. You Should Know... Assessments are part of a healthy business. Sunday, October 20, 13
  • 4. You Should Know... Content marketing is built around a system. Sunday, October 20, 13
  • 5. You Should Know... Every system needs to be evaluated, adjusted, and modified regularly. Sunday, October 20, 13
  • 6. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT Sunday, October 20, 13
  • 7. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS Sunday, October 20, 13
  • 8. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES Sunday, October 20, 13
  • 9. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS Sunday, October 20, 13
  • 10. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS Sunday, October 20, 13
  • 11. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE Sunday, October 20, 13
  • 12. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE 6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT Sunday, October 20, 13
  • 13. 7 KEY CHARACTERISTICS OF A CONTENT MARKETING AUDIT 1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS 2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES 3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS 4 MODELS EXISTING PERMISSION SYSTEMS 5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE 6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT 7 OUTLINES ACTION ITEMS AND NEXT STEPS Sunday, October 20, 13
  • 14. The Goal of a Content Marketing Audit Perspective Sunday, October 20, 13
  • 15. The Benefit of a Content Marketing Audit Clarity Sunday, October 20, 13
  • 16. BEN STROUP ENTERPRISES TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com WEB: benstroup.com Sunday, October 20, 13