7 Benefits of a Content Marketing Editorial Calendar
OF A CONTENT MARKETING
Don’t rest your content creation
It’s a nice thought, but it’s
Editorial calendars focus your
content marketing eﬀorts.
Editorial calendars represent
publishing systems—and systems
can be measured, monitored,
and modiﬁed over time to create
the outcome(s) you desire.
AN EDITORIAL CALENDAR
1 TAKE THE GUESSWORK OUT OF WHAT YOU WILL WRITE.
2 AVOID PLACING TOO MUCH EMPHASIS ON ONE THING INSTEAD OF
PROVIDING A BALANCE ACROSS SEVERAL AREAS OF INFLUENCE.
3 MAKE IT EASIER TO HIRE FREELANCE WRITERS.
4 FOLLOW A PREDETERMINED PLAN AND KNOW THAT YOU’RE MOVING
FORWARD, WHETHER OR NOT IT ACTUALLY FEELS LIKE THAT.
5 ALIGN CORE BUSINESS CYCLES WITH CONTENT THAT WILL SUPPORT
YOUR CLIENT ENGAGEMENT PROCESS.
What does this mean for your
brand, business, or cause?
Keep an editorial calendar that
looks at least three months
Make detailed content plans at
least one month in advance.
Don’t hire a content marketer or
agency who doesn’t understand
and use editorial calendars.
Eﬀective content marketing
is about creating publishing
systems—not waiting on
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