Arup design school

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This is a summary of the key learnings from Arup Design School Americas 2010.

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Arup design school

  1. 1. 35 participants 4 principals 3 days 6 teams 1 competition
  2. 2. Learn about design thinking Teamwork Creating relationships Understanding clients Fun
  3. 3. This year’s design school theme was ‘Oceans’. In particular – coastal inundation and flooding due to climate change in the city of Charleston, South Carolina.
  4. 4. Design a floating mobile emergency response clinic that could be rapidly deployed in flood situations throughout Charleston.
  5. 5. Limited budget (Ovabucks) Ambiguous brief Clients (Arup principals) Sneaky competition Design and build 4 minute pitch and Q&A Floatation and wave test 1 day to do it all!
  6. 6. Concept: Modular outrigger Features: You can actually take it apart Did it float: of course it did (sort of)
  7. 7. Concept: Platform Features: Large community area Did it float: It stood on 4 poles
  8. 8. Concept: Modular floating rooms Features: Solar panels on the roof Did it float: Yes, quite well actually
  9. 9. Concept: Inflatable clinic Features: Uses balloon technology Did it float: Yes, lopsidedly
  10. 10. Concept: Floating truck Features: Drives on land and in water Did it float: Yes
  11. 11. 1. Talk to the client One hour after the teams were given the task and set off into design mode, it was noted that no team had actually thought of talking to the client.
  12. 12. 2. Understand the client’s budget and how it is spent. All teams focussed on cost minimisation (which potentially impacted on quality). In reality a client be motivated to spend their allocated budget.
  13. 13. 3. In reality if you follow the specification/rules to the letter of the law, you will not win. The client may not be able to articulate their REAL issue in the brief. In a competitive environment, being flexible, creative and applying innovative ‘kick-ass’ ways to solve these issues for clients is how we can deliver value to them and put us ahead.
  14. 14. All of the Arup leaders have been in situations that put themselves out of their comfort zone and needed to be rescued at some point. We should challenge ourselves and know that we have the full backing of Arup so we won’t be in the panic zone.

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