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5 itunes app store failures

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5 failures of the itunes app store. presentation given at mobilemonday shanghai event on June 29, 2009 by Matthew Mayer.

More on mobilemonday:
www.mobilemondayshanghai.net
http://www.facebook.com/group.php?gid=5010806187

More on Reign Design:
http://www.reigndesign.com/blog/reigndesign-talks-at-mobile-monday/

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5 itunes app store failures

  1. 1. The iTunes App Store <br />5 fails. 5 solutions. 5 minutes.<br />Matt Mayer, ReignDesign (@matthewmayer)<br />Mobile Mondays, 2009.06.29<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. The review process<br />
  6. 6. A few adjectives<br />Slow<br />Inconsistent<br />Opaque<br />Subjective<br />
  7. 7. Seven hundred Quidditch fouls are listed in the Department of Magical Games and Sports records… The full list of these fouls, however, has never been made available to the wizarding public. It is the Department&apos;s view that witches and wizards who see the list ‘might get ideas’<br />J.K. Rowling, QuidditchThrough the Ages<br />
  8. 8. Reasons for rejection:<br />“duplicates built-in functionality”<br />“potentially offensive content”<br />“use of Apple trademarks”<br />“beta software”<br />“logos don’t match”<br />“undocumented API”<br />….<br />
  9. 9.
  10. 10. What can you do about it?<br />Read the rules (written and unwritten)<br />Make a fuss<br />Iterate<br />
  11. 11. No sales metrics<br />
  12. 12. Who is using my app? <br />How did they <br />find my app?<br />Which countries?<br />Which devices?<br />Which versions?<br />Which features?<br />Which times of day?<br />Searching in iTunes?<br />Related Apps?<br />Advertising?<br />Review sites?<br />
  13. 13. What can you do about it?<br />Use your own download page<br />Roll your own metrics<br />Use third-party metrics<br />Survey your users<br />
  14. 14. iTunes Connect <br />
  15. 15. SORRY, YOU’RE NOT SADISTIC ENOUGH TO DESIGN THE ITUNES CONNECT INTERFACE<br />
  16. 16. iTunes Connect UX fails<br />Slow response times<br />Poor usability for common tasks<br />Breaks the Back button<br />
  17. 17.
  18. 18. What can you do about it?<br />Heartbeat (heartbeatapp.com)<br />Pre-register your apps<br />
  19. 19. No protection for your IP<br />
  20. 20.
  21. 21. What can you do about it?<br />Complain to Apple<br />Fight fire with fire<br />
  22. 22.
  23. 23. Payment structure<br />
  24. 24. Get paid here<br />Earn here<br />
  25. 25. The territories scam <br />You need to hit $250 in each territory<br />
  26. 26. What can you do about it?<br />Create an app pipeline<br />Identify your core markets<br />
  27. 27. Thanks!<br />

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