Bournemouth Uni | Digital PR

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A presentation on Digital PR given at the University of Bournemouth in March 2009.

Published in: Education, Technology, Business

Bournemouth Uni | Digital PR

  1. 1. Bournemouth Uni | Digital PR
  2. 2. Social Media | Landscape
  3. 3. Social Media | Landscape
  4. 4. Social Media | Social Networks
  5. 5. Social Media | Blog Platforms
  6. 6. Social Media | RSS & Blog Readers
  7. 7. Social Media | Blog Conversations
  8. 8. Social Media | Video
  9. 9. Social Media | Photos
  10. 10. Social Media | Social Bookmarking
  11. 11. Social Media | Twitter
  12. 12. Social Media | What is Twitter? • Microblogging = 140 character long status updates • ‘Follow’ other people to see what they are doing or interested in • Search for ‘Twitter in Plain English’
  13. 13. Social Media | Twitter
  14. 14. Social Media | Search.twitter.com
  15. 15. Skittles | Integrated Social Media Campaign
  16. 16. Skittles | Wikipedia
  17. 17. Skittles | Facebook
  18. 18. Skittles | YouTube
  19. 19. Skittles | Flickr
  20. 20. Skittles | Twitter
  21. 21. “More companies should learn: It's not about them, but about what their customers are saying about them.”
  22. 22. Skittles | But it can backfire
  23. 23. Twestival | Social media for social good www.twestival.com
  24. 24. Twestival | Tweet. Meet. Give. On 12 February 2009, 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water.
  25. 25. Twestival | Global Events
  26. 26. Twestival | The Events
  27. 27. Twestival | Funds & Awareness Raising
  28. 28. Twestival | Results =
  29. 29. Twestival | Measurement
  30. 30. Social Media | Lessons To Learn
  31. 31. Social Media | Listen
  32. 32. Social Media | Learn
  33. 33. Social Media | Share
  34. 34. Social Media | Dive in!
  35. 35. Connect with me | Ben Matthews www.twitter.com/benrmatthews www.puddingrelations.com Ben.Matthews@HotwirePR.com

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