Whisky and Web design share a lot in common. No, really. Ben Reynhart will show you why they do, discuss his journey of refining and improving his design process, whittling out the waste to solve the crux of the problem earlier, and why wireframes and paper prototypes play an increasingly important role in Mutant Labs workflow. He'll also share how they spend time educating clients and the tools they use to manage expectations - ultimately leading to a better result and happier clients.

1. Whisky &
Web Design
Better designs & happier
client relationships

3. We design Websites,
Mobile apps, Games
and other Interactive
experiences.

5. Customer feedback
survey - 2012

6. Hasn't always been that
way.
We've made mistakes along the way.

7. Refined our formula
over 3 years.
Mainly improving our process rather
than skill.

8. Just like the perfect
single malt

9. Formula
for good design
A five step process

10. 1. Gathering requirements
Project goals, target audience, things
they like, things they hate.

11. 2. Mood boards
A great tool for quickly sharing visual
style ideas with the client.

12. 3. Wireframes
Solve fundamental layout challenges
before tackling design.

13. 4. Style Tiles
"Quickly communicate the essence of a
visual brand on the web" http://styletil.es/

14. 5. Designed Concept

15. 3 GOLDEN RULES

16. 3 GOLDEN RULES
(technically yellow gold on the whisky chart)
TE

17. 1. Ask Lots
of questions
Get a deep
understanding of
the project

18. 2. Present your work clearly and fully.
Explain your process using skype or
screen sharing

19. 3. Don't be precious
Try out a variety of
options quickly
Lead clients to
choose a favourite.
Avoid spending lots
of time perfecting a
single concept.

20. 3.5. Iterate FAST

21. Thank You
@benje - www.mutantlabs.com