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A key to becoming a successful scientist is the ability to communicate one’s fascinating research in a way that is readily understandable by non-scientists. This session will underline the importance of public awareness and understanding of scientific pursuits and how the ability to communicate to the general public can benefit both the research itself as well as a scientist’s career.
The focus of this 1.5 hour session is to introduce participants to the value of social media for communicating their research to a lay audience in the context of storytelling. Scientists, in general, have been somewhat reticent to normalize the use of social media as a tool to engage the public as well as network with their colleagues. In addition to exploring the current social media landscape and why it is important to your science, the session will also focus on practical communication skills such as effective choice of wording (i.e. identifying and eliminating jargon), tailoring your story to your audience, generating excitement/entertainment with your work, and eliminating misleading notions from your communications.