SlideShare a Scribd company logo
1 of 19
BIENVENUE!
Bruxelles, 24 Mai 2013
Benoît Lips
lips@evolene.be
@benoit_lips
… 1995
NO PAIN, NO GAIN!
3
LA DOULEUR DOIT
ÊTRE CHEZ CELUI
QUE L’ON VA FAIRE
PAYER!
4
POUR AVOIR UNE
BONNE IDÉE, IL FAUT
EN IMAGINER 1.000.
OU 10.000 …
5
VOTRE MEILLEUR AMI!
LE SEUL MOYEN DE
VALIDER UNE IDÉE,
C’EST DE LA TESTER…
7
MVP =
MINIMUM
VIABLE
PRODUCT
9
12
YOU GIVE FOR FREE,
KNOWING WHAT YOU
WILL SELL!
13
Eric Schmidt, Google
(DÉ)RECONSTRUIRE
LA CHAINE DE VALEUR
14
ET ANALYSER LES DISRUPTIONS
SUPPORT /
DISTRIBUTION
REVENUS/PUBLICITE/VEN
TE
CONTENU/FORMAT/LONG
UEUR
SOURCES/CONTRIBUTEU
RS
FREQUENCE PARUTION
LES ENTREPRISES
ÉTABLIES SONT
BONNES POUR
ÉVOLUER.
MAUVAISES POUR SE
RÉINVENTER 16
AYEZ UNE BONNE
TROUSSE A OUTILS!
17
Business Model Canvas
Paper Prototyping
Customer Interviews
19
COURAGE ET BONTRAVAIL!

More Related Content

Similar to Medialab session Bruxelles -

Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
Gregg L. Witt
 

Similar to Medialab session Bruxelles - (12)

Tween Commandments
Tween CommandmentsTween Commandments
Tween Commandments
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
 
30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 Experts30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 Experts
 
DECIMO plan de apoyo.docx
DECIMO plan de apoyo.docxDECIMO plan de apoyo.docx
DECIMO plan de apoyo.docx
 
Buzzer WoMM Conference Istanbul 2008
Buzzer WoMM Conference Istanbul 2008Buzzer WoMM Conference Istanbul 2008
Buzzer WoMM Conference Istanbul 2008
 
ACUMULATIVA DECIMO.pdf
ACUMULATIVA DECIMO.pdfACUMULATIVA DECIMO.pdf
ACUMULATIVA DECIMO.pdf
 
Common Advertising Strategies
Common Advertising StrategiesCommon Advertising Strategies
Common Advertising Strategies
 
Presentatie 'no story no glory'
Presentatie 'no story no glory'Presentatie 'no story no glory'
Presentatie 'no story no glory'
 
Innovate Or Die
Innovate Or DieInnovate Or Die
Innovate Or Die
 
2016 Sustainatopia Panel
2016 Sustainatopia Panel2016 Sustainatopia Panel
2016 Sustainatopia Panel
 
ACUMULATIVA 10.pdf
ACUMULATIVA 10.pdfACUMULATIVA 10.pdf
ACUMULATIVA 10.pdf
 
Kriti biz finals_upload
Kriti biz finals_uploadKriti biz finals_upload
Kriti biz finals_upload
 

Medialab session Bruxelles -

Editor's Notes

  1. Pas de douleur, pas de gain, de profit, de business
  2. Pas de couleur, pas de gain, de profit, de business
  3. Business Model Canvas, Customer Interview, Paper Prototyping