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Wayne Family 2009.12.19
先讓我們來玩個遊戲
你的簡報功力如何?
我們知道簡報的開場很重要!
但是如何開場常讓我們很煩腦
有一種方法能夠讓開場很吸睛
這個方法我稱為… 5張投影片開場法
故事塗鴉板
“This book converted me from an anti-PowerPoint extremist to a true believer.” “這本書讓我從反PowerPoint的極端主義者轉變為忠實信徒。” 讀者Brad Shorr
引言應該採用說故事形式 簡報開場=文章引言 “它(引言)建立情境、帶入衝突、並提供解決方案。”
“如果一個畫面能代表千言萬語, 那麼,一個故事就值得千萬個保證。” -Annette Simmons 《說故事的力量》
Beginning Middle End Aristotle 384 BC – 322 BC
大腦守則4: 人們不會去注意無聊的東西 “聽眾在演講開始十分鐘左右注意力會游離,開始精神不集中…”
大腦守則10: 視覺凌駕所有感官 “圖片的學習速度與記憶效果最好,比文字或口語表達的方式效果好得多。”
所以,簡報的開場應該: 說一個吸引人的故事 故事的結構要完整 時間簡短且搭配圖片說明
Setting 建立情境 Audience Role Point A 帶入衝突 Point B 提供解決方案 Call-to-Action
向電視購物節目取經
PresentationShow
故事塗鴉板
場景(Setting) 何時?何地?
白雪公主 “很久很久以前,某個國家的王后在冬季生下了一個女孩,因此她被命名為白雪公主…”
故事塗鴉板
角色(Role) 聽眾才是主角 我扮演什麼角色?
將聽眾放入場景中以產生連結
故事塗鴉板
A點(Point A) 我遇到什麼挑戰/困難?
點出聽眾所面臨的問題/困難/缺乏/挑戰
故事塗鴉板
B點(Point B) 我要到那裏去?
Before & After
故事塗鴉板
(A點與B點的差距) 我為什麼在這裏?
A點 B點
召喚行動(Call to Action) 我如何從A點到B點?
解決方案 A點 B點
故事塗鴉板
賈伯斯也用這套方法?
PresentationShow
故事塗鴉板
Setting 建立情境 Audience Role Point A 帶入衝突 Point B 提供解決方案 Call-to-Action
情境 衝突 解決方案 標準語氣
解決方案 情境 衝突 開門見山的語氣
衝突 情境 解決方案 憂心的語氣
所以,簡報的開場應該: 說一個吸引人的故事 故事的結構要完整 時間簡短且搭配圖片說明
現在,讓我們來看第67張投影片:讓簡報更有趣的50個方法。第一個方法…

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