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presentation slides for the lecture Social Media and You on 29/04.

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Gifhe

  1. 1. Social Media & You<br />29th April 2010<br />Grimsby<br />
  2. 2. Welcome, thanksand introductions<br />
  3. 3. About Social Media<br />"a group of Internet-based applications that<br />build on the ideological and technological<br />foundations of Web 2.0, and that allow the<br />creation and exchange of user-generated<br />content (UGC)”<br />Andreas Kaplan and Michael Haenlein<br />
  4. 4. So, what IS the currency of Social Media?<br />Share<br />Comment<br />Transmit<br />Rate<br />Create<br />Iterate<br />
  5. 5. Your Personal Social Graph<br />Who uses what and why?<br />Blogs<br />Facebook<br />Twitter<br />Linkedin<br />Myspace<br />Flickr/Picassa<br />Youtube/Vimeo<br />Google Buzz<br />Others<br />
  6. 6. What is Social Media?<br />
  7. 7. How does Social work?<br />Simple….like people do<br />
  8. 8. Video: Social Media Revolution<br />
  9. 9. How to build a successful blog<br />
  10. 10. Why Blog?<br />Build a reputation<br />Demonstrate your knowledge<br />Give love<br />Find a voice<br />Cultivate a personal brand<br />
  11. 11. Things to consider: Subject Matter<br />What do you know?<br />What can you add to the debate?<br />What matters to you?<br />
  12. 12. Things to consider: Tone of voice<br />What are you trying to do?<br />Who is your audience?<br />How do YOU feel comfortable? <br />
  13. 13. Things to consider: Platform<br />Hosted or Self Hosted?<br />
  14. 14. Things to consider: Platform<br />
  15. 15. Developing Social Guidelines<br />Do....<br />1. Be transparent. <br />2. Be true.<br />3. Be clever. <br />4. Be respectful. <br />Don’t...<br />1. Disagree without qualification.<br />2. Neglect to check the facts. <br />3. Blog or discuss anything that is a crisis.<br />4. Blog or discuss anything that is in litigation.<br />
  16. 16. Building your "Braintrust"<br />
  17. 17. My Braintrust:<br />
  18. 18. Turbocharge your blog<br />Use your connections<br />Build new ones<br />Comment on others<br />Blog on topical issues<br />
  19. 19.
  20. 20. .rss<br />Allows users to subscribe using feed<br />readers and via email <br />Analyse your traffic<br />Use .rss tools to link your blog to other services <br />
  21. 21. Facebook<br />Link your blog to Facebook, use the network you have<br />Friends, family, colleagues are important connectors<br />Advanced: Link #fb comments back to blog<br />
  22. 22. Twitter<br />Great for building your networks<br />Succinct and public communication<br />Great for content sharing <br />Great for identifying new content<br />Great for identifying popular content<br />
  23. 23. Linkedin<br />Your existing contacts need to know what you are up to<br />Build your network<br />Great tool for prospective employers <br />Use suggested users function<br />
  24. 24. Analyse<br />Understand your traffic<br />Link spikes and troughs back to events<br />Remember what subjects get Trackbacks and Pingbacks<br />Understand why<br />
  25. 25. Case Study:<br />
  26. 26.
  27. 27. Case Study : icanhascheeseburger<br />Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com)<br />Just a site for silly pictures of cats (“LOLCATS”)<br />6 Months in: 8m page views<br />
  28. 28.
  29. 29. Case Study : icanhascheeseburger<br />Moved from blog to web2.0 component (“LOL Builder”)<br />“LOL Builder” One weekend. One part time developer<br />Unleashed pent up creativity<br />Simple site, beautifully done<br />Appears simple, guidelines are 800 pages!<br />Within a year, 36m pageviews a day!<br />
  30. 30.
  31. 31. Case Study : icanhascheeseburger<br />Launched a network 14mths in<br />Now has 8000 user submissions a day across the network!<br />Over 2 years in and 180m pageviews a day!<br />So how have they done what they did?<br />They lowered the barriers, lowered the bar for content creation. Made it easier to have fun.<br />
  32. 32.
  33. 33. Lessons from this?<br />This world moves faster, you have to be<br />prepared to find solutions to problems you <br />never knew existed.<br />Your user is royalty, treat them well and the <br />world is your oyster. <br />
  34. 34. Add me at…<br />www.totaal.co.uk<br />Twitter: @benmckenna & @totaalco<br />www.facebook.com/thebenmckenna<br />uk.linkedin.com/in/benmckenna<br />

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