Channel7presentation

221 views

Published on

Presentation from the training that took place at Immage Studios on 02/03/10

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
221
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Channel7presentation

  1. 1. Social Media & Channel 7 2 nd March 2010
  2. 2. Welcome, thanks and introductions
  3. 3. Let’s connect: http://channel7.ning.com/
  4. 4. ABBA means prizes!
  5. 5. £25@
  6. 6. So, what IS Social Media then?
  7. 7. So, what IS Social Media then? <ul><li>Share </li></ul><ul><li>Comment </li></ul><ul><li>Transmit </li></ul><ul><li>Rate </li></ul><ul><li>Create </li></ul><ul><li>Iterate </li></ul>
  8. 8. What is Social Media?
  9. 9. Video: Social Media Revolution
  10. 10. Your Personal Social Graph <ul><li>Who uses what and why? </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>Myspace </li></ul><ul><li>Flickr/Picassa </li></ul><ul><li>Youtube/Vimeo </li></ul><ul><li>Google Buzz </li></ul><ul><li>Others </li></ul>
  11. 11. Building your &quot;Braintrust&quot;
  12. 12. My Braintrust:
  13. 13. Channel 7 Social Audit
  14. 14. Twitter
  15. 15. Facebook
  16. 16. Reflection <ul><li>How would you rate progress so far? </li></ul><ul><li>What are the roles/responsibility splits? </li></ul><ul><li>What level of automation is involved? </li></ul><ul><li>What are the common barriers? </li></ul><ul><li>How is the feedback? </li></ul>
  17. 17. How do we make the interaction deeper?
  18. 18. Channel 7’s Brand Strategy <ul><li>Does “Social” fit? </li></ul><ul><li>Does it help you achieve your goals? </li></ul><ul><li>Could it help you know your audience better? </li></ul>
  19. 19. Case Studies:
  20. 21. Case Study : icanhascheeseburger <ul><li>Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com) </li></ul><ul><li>Just a site for silly pictures of cats (“LOLCATS”) </li></ul><ul><li>6 Months in: 8m page views </li></ul>
  21. 23. Case Study : icanhascheeseburger <ul><li>Moved from blog to web2.0 component (“LOL Builder”) </li></ul><ul><li>“ LOL Builder” One weekend. One part time developer </li></ul><ul><li>Unleashed pent up creativity </li></ul><ul><li>Simple site, beautifully done </li></ul><ul><li>Appears simple, guidelines are 800 pages! </li></ul><ul><li>Within a year, 36m pageviews a day! </li></ul>
  22. 25. Case Study : icanhascheeseburger <ul><li>Launched a network 14mths in </li></ul><ul><li>Now has 8000 user submissions a day across the network! </li></ul><ul><li>Over 2 years in and 180m pageviews a day! </li></ul><ul><li>So how have they done what they did? </li></ul><ul><li>They lowered the barriers, lowered the bar for content creation. Made it easier to have fun. </li></ul>
  23. 27. Developing Social Guidelines <ul><li>Do.... </li></ul><ul><li>1. Be transparent. </li></ul><ul><li>2. Be true. </li></ul><ul><li>3. Be clever. </li></ul><ul><li>4. Be respectful. </li></ul><ul><li>Don’t... </li></ul><ul><li>1. Disagree without qualification. </li></ul><ul><li>2. Neglect to check the facts. </li></ul><ul><li>3. Blog or discuss anything that is a crisis. </li></ul><ul><li>4. Blog or discuss anything that is in litigation. </li></ul>
  24. 28. Groupwork <ul><li>Gather into groups to develop 3 ‘do’s and 3 ‘don’t’s </li></ul><ul><li>which form the basis of your social media policy. </li></ul><ul><li>Consider your voice, your values and your colleagues </li></ul>
  25. 29. 15 Best Practices of Social Media Implemented by the Top 100 Brands <ul><li>Deputise people throughout the organization. </li></ul><ul><li>Understand how each channel provides a different dimension of engagement </li></ul><ul><li>Centralize coordination </li></ul><ul><li>Find champions who can explain and mitigate risk. </li></ul><ul><li>Be in it for the long haul </li></ul><ul><li>Pick channels carefully. </li></ul><ul><li>Spread engagement to employees beyond the social media team. </li></ul>
  26. 30. 15 Best Practices of Social Media Implemented by the Top 100 Brands <ul><li>Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done </li></ul><ul><li>Engage in new channels where people already are </li></ul><ul><li>Support engagement as an extension of the company culture. Be conversational from the start. </li></ul><ul><li>Be conversational from the start. </li></ul><ul><li>Make social media part of the job, just like email </li></ul><ul><li>Modularize and synchronize content across channels </li></ul><ul><li>To scale engagement, make social media part of everyone’s job. </li></ul><ul><li>Emphasise quality, not just quantity. </li></ul>
  27. 31. Building a platform vs Pimping Others vs Doing Both

×