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Culture and Branding: Creating a New DNA for HR

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Sales, PR and Marketing have subconsciously taylored a view of brand and culture. Human Resources must do the same. The presentation goes over 8 points that HR should focus on the maintain and re-create its own culture and brand!

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Culture and Branding: Creating a New DNA for HR

  1. 1. Brand versusCulture<br />What’s your DNA<br />Twitter: @BenjaminMcCall<br />
  2. 2. Ben McCall<br />So Who Is This Guy?<br />
  3. 3. Culture versus Brand?<br />
  4. 4. “A BRANDis the personification of a product, service, oreven an entire company.”<br />- Robert Blanchard<br />
  5. 5. Culture: shared values, traditions, philosophy, & policies of a corporation.; <br />Can also be a professional atmosphere that grows & affects behavior & performance<br />
  6. 6. Stairway to Brand and Culture Heaven and Hell<br />/CULTURE<br />
  7. 7. Some Change?<br />“A brand is the personification of a product, service, oreven an entire company.”- Robert Blanchard<br />A man should be just cultured enough to be able to look with suspicion upon culture – Samuel Butler<br />
  8. 8. Some Evolve<br />
  9. 9. Evolution of HR:<br />We aren’t new to this<br />We’re kinda new to this<br />
  10. 10. Culture:An environment created by all associates<br />Brand:What you areknown for?<br />
  11. 11. The Perception of HR<br />
  12. 12. Brand & Culture thoughts for Human Resources<br />
  13. 13. Thought 1: Best Practices-<br />Good & Bad<br />How do you do it?<br />How do you do it?<br />How do you do it?<br />
  14. 14. Thought 2: Try not to compare<br />“Be yourself; everyone else is already taken.”Oscar Wilde <br />
  15. 15. Thought 3:<br />The workis not an excuse<br />
  16. 16. Thought 4: Be Visible<br />
  17. 17. Thought 5: Communicate & Listen<br />
  18. 18. Thought 6: Own Your Mistakes<br />Old Logo New Logo Back to Old Logo<br />
  19. 19. HR: More ‘Business’ than you!!!<br />Thought 7: Be a ‘Business Person’<br />
  20. 20. Thought 8: Hiring Process<br />
  21. 21. "Work is love made visible.“ Kahlil Gibran<br />
  22. 22. Let’s Connect<br />Website:hdggfgfgfgfggfgfgf<br />http://Twitter.com/BenjaminMcCall<br />Leadership, Training, HR & Organizational Development<br />

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