Title<br />
STUDY:	Online Perceptual Study		<br />MARKET:	National<br />STATION:	TheBluesMobile.com<br />RESEARCHER:	Sara Schueller & ...
METHODOLOGY<br />An online study of members of TheBluesMobile.com was conducted in September 2010<br />An email invitation...
DEMOGRAPHICS<br />US Statistics:  US Census Bureau, 2009 American Community Survey<br />
DEMOGRAPHICS<br />US Statistics:  US Census Bureau, 2009 American Community Survey<br />
MEMBERSHIP<br />
SERIOUS/CASUAL LISTENER<br />
TIME SPENT ONLINE<br />Total US:  How Often Online<br />Daily 74%<br />Several times per week 18%<br />Less often/never 8%...
MOBILE INTERNET ACCESS<br />Total US Smart Phone penetration = 22%<br />Source: comScore August 2010<br />Among those 13+<...
TIME WITH MOBILE DEVICE<br />Total US:  How Often Connect to Internet Through Mobile Device<br />Several times a day 43%<b...
INTERNET ACTIVITIES BY CONNECTION<br />Percent of respondents who use the internet for each activity in a typical week<br />
INTERNET ACTIVITIES BY CONNECTION<br />Percent of respondents who use the internet for each activity in a typical week – c...
TIME SPENT USING ONLINE TOOLS<br />About how often do you use each of the following social networking sites and online too...
MUSIC ENTERTAINMENT DEVICES<br />
OTHER MUSIC SITES<br />In addition to TheBluesMobile.com, which music websites do you visit?<br />
OTHER BLUES SITES<br />In addition to TheBluesMobile.com, which other BLUES music websites do you visit?<br />
INTERNET RADIO<br />Which internet radio stations do you listen to?<br />
AD ACCEPTABILITY<br />
AD ACCEPTABILITY ONTHEBLUESMOBILE.COM<br />
ONLINE CONTENT <br />PURCHASING<br />
INTEREST IN PAID CONTENT<br />
SONG DOWNLOADING<br />
NUMBER OF BLUES PURCHASES<br />
MORE BLUES PURCHASES<br />What, if anything, would lead you to purchase MORE blues music?<br />
LIVE EVENTS<br />
FAVORITE BLUES ARTISTS<br />Please name your top 10 favorite BLUES music artists.<br />
FAVORITE BLUES ARTISTS<br />Please name your top 10 favorite BLUES music artists.<br />
www.theBluesMobile.com<br />
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Bluesmobile Research Toronto 2011

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A distillation of research conducted in September 2010. Presented to The Blues Music Summit January 2011 by Ben Manilla.

Published in: Entertainment & Humor
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Bluesmobile Research Toronto 2011

  1. 1. Title<br />
  2. 2. STUDY: Online Perceptual Study <br />MARKET: National<br />STATION: TheBluesMobile.com<br />RESEARCHER: Sara Schueller & Michele Tharp<br />DATE: September 2010<br />12345 W. Alameda Pkwy.<br />Suite 225<br />Denver, CO 80228<br />(303) 922-5600<br />(303) 922-1589 fax <br />www.paragonmediastrategies.com<br />12345 W. Alameda Pkwy.<br />Suite 325<br />Denver, CO 80228<br />(303) 922-5600<br />(303) 922-1589 fax <br />www.paragonmediastrategies.com<br />2<br />
  3. 3. METHODOLOGY<br />An online study of members of TheBluesMobile.com was conducted in September 2010<br />An email invitation was sent to all 4,956 members of the website<br />770 members continued on to take the survey<br />584 members completed the full interview<br />Interviews were completed between September 15th and September 22nd, 2010<br />
  4. 4. DEMOGRAPHICS<br />US Statistics: US Census Bureau, 2009 American Community Survey<br />
  5. 5. DEMOGRAPHICS<br />US Statistics: US Census Bureau, 2009 American Community Survey<br />
  6. 6. MEMBERSHIP<br />
  7. 7. SERIOUS/CASUAL LISTENER<br />
  8. 8. TIME SPENT ONLINE<br />Total US: How Often Online<br />Daily 74%<br />Several times per week 18%<br />Less often/never 8%<br />Source: Pew Internet & American Life Project May 2010<br />
  9. 9. MOBILE INTERNET ACCESS<br />Total US Smart Phone penetration = 22%<br />Source: comScore August 2010<br />Among those 13+<br />
  10. 10. TIME WITH MOBILE DEVICE<br />Total US: How Often Connect to Internet Through Mobile Device<br />Several times a day 43%<br />About once a day 12%<br />3-5 days per week 8%<br />1-2 days per week or less 24%<br />Never 12%<br />Source: Pew Internet & American Life Project May 2010<br />
  11. 11. INTERNET ACTIVITIES BY CONNECTION<br />Percent of respondents who use the internet for each activity in a typical week<br />
  12. 12. INTERNET ACTIVITIES BY CONNECTION<br />Percent of respondents who use the internet for each activity in a typical week – compared to total population<br />US Statistics: Pew Internet & American Life Project May 2010<br />
  13. 13. TIME SPENT USING ONLINE TOOLS<br />About how often do you use each of the following social networking sites and online tools?<br />
  14. 14. MUSIC ENTERTAINMENT DEVICES<br />
  15. 15. OTHER MUSIC SITES<br />In addition to TheBluesMobile.com, which music websites do you visit?<br />
  16. 16. OTHER BLUES SITES<br />In addition to TheBluesMobile.com, which other BLUES music websites do you visit?<br />
  17. 17. INTERNET RADIO<br />Which internet radio stations do you listen to?<br />
  18. 18. AD ACCEPTABILITY<br />
  19. 19. AD ACCEPTABILITY ONTHEBLUESMOBILE.COM<br />
  20. 20. ONLINE CONTENT <br />PURCHASING<br />
  21. 21. INTEREST IN PAID CONTENT<br />
  22. 22. SONG DOWNLOADING<br />
  23. 23. NUMBER OF BLUES PURCHASES<br />
  24. 24. MORE BLUES PURCHASES<br />What, if anything, would lead you to purchase MORE blues music?<br />
  25. 25. LIVE EVENTS<br />
  26. 26. FAVORITE BLUES ARTISTS<br />Please name your top 10 favorite BLUES music artists.<br />
  27. 27. FAVORITE BLUES ARTISTS<br />Please name your top 10 favorite BLUES music artists.<br />
  28. 28. www.theBluesMobile.com<br />

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