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MHP Technology And Telecommunications


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Quick overview of the Technology and Telecommunications sector practice at MHP Communications

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MHP Technology And Telecommunications

  1. 1. Communication that influences change Effective communications for the Technology & Telecommunications sector 129/01/2015
  2. 2. Technology now mainstream 29/01/2015 2 Technology and telecommunications organisations are no-longer ‘niche’ players. They influence and are influenced by the actions, events, commentary, and opinion of individuals and groups across society
  3. 3. A cacophony of opinion 329/01/2015 Complex stakeholder relationships Dedicated and organised campaigners with influence beyond importance Aggressive competitors Digital explosion Political scrutiny/increased regulation Rapid impact of issues/crises Savvy customers Post financial crisis instability and uncertainty 24/7 , always-on media, plus ‘citizen journalism’
  4. 4. Contested communications 29/01/2015 4 In this new world of contested communication only those with strong, consistent reputations will stand out from the noise and create value through their communications
  5. 5. Reputation in a changing world 29/01/2015 5 Political, economic, business, consumer, media and market opinion are all now inter-dependent And reputations of organisations are influenced from all sides, across all channels, 24/7 So, to create value, communications must be consistent, relevant and seamless across all influencer audiences
  6. 6. Reputation beyond product 6 Succeeding in this high-pressure, fast- paced environment requires the full range of communications skills 29/01/2015
  7. 7. 29/01/2015 7 Yet, most agencies manage tech clients through dedicated ‘tech teams’ and view tech as a specialist discipline
  8. 8. 29/01/2015 8 At MHP we believe that technology and telecommunications are sectors – not communications disciplines
  9. 9. 9 We don’t have a ‘tech team’ focused on doing tech PR We have no silos, barriers or baggage 29/01/2015
  10. 10. 10 Instead, we have over 160 full time communication experts from whom we create a perfect multi-discipline team to address your specific challenges and deliver the very best results 29/01/2015
  11. 11. 11 Which means you get a team that understands your business as well as your technology 29/01/2015 And has the skills to influence all the audiences that matter to you
  12. 12. Our disciplines are: 12 • Financial/investor • Political • CSR • Corporate • Brand/consumer • Internal communication 29/01/2015
  13. 13. Financial/investor 13 We have a comprehensive understanding of the various elements that make up the ‘senior City audience’ which allows us to help you shape their opinions in times of change 29/01/2015
  14. 14. Political 14 We work closely with you to ensure you prosper in the face of political, regulatory and legislative change 29/01/2015
  15. 15. CSR 15 We believe sustainability is more than altruism. While there is a moral dimension, at heart it is about business improvement and growth 29/01/2015
  16. 16. Corporate 16 We believe in ideas that build business – and in creating a corporate narrative that adds discernable value to you in uncertain times 29/01/2015
  17. 17. Brand/consumer PR 17 Building, defending and reinvigorating brands people believe in is our passion 29/01/2015
  18. 18. Internal communication 18 Management and employees can be your most important stakeholder group – particularly in times of change. We help ensure they’re one of your most important assets 29/01/2015
  19. 19. 1929/01/2015 Our technology and telecommunications experience
  20. 20. MHP Technology & Telecom is proud to have: • Provided political support to the newly-formed T-Mobile/ Orange entity Everything, Everywhere • Reviewed BT’s CSR strategy • Navigated City audiences for Oxford Instruments PLC • Leveraged Yahoo!’s Premiership Football deal • Developed Tandberg/Cisco’s corporate narrative for competitive advantage 29/01/2015 20 Client Success
  21. 21. Ben Maynard Sector Head 2129/01/2015 Our People He’s worked with Accenture, Adobe, Cisco, Nintendo, SAP and Vodafone. He now runs both our Yahoo! UK and Yahoo! Europe business. His role is to understand clients’ needs and assemble the right team from across MHP to deliver specific client’s objectives Ben heads MHP’s Technology & Telecoms sector. With close to 20 years’ sector experience he’s helped build the reputations of start-ups, transition those of high-growth organisations as well as managing those of some of the biggest players in the industry.
  22. 22. Tech and Telco Experts • Rachel Samson – Discipline: Brand PR – Experience: Motorola • Siobhan Shea-Simmons – Discipline: Corporate PR – Experience: Steria, TradeDoubler • Robert Roessler – Discipline: Corp and Financial PR – Experience: Cisco, EDS • Rupert Lewis – Discipline: Public Affairs – Experience: Everything Everywhere, Ebay • Robert Nuttall – Discipline: Sustainability – Experience: BT Across MHP, and representing the full range of disciplines there a many individuals with deep technology experience. Some of the foremost are listed here 2229/01/2015 Our People
  23. 23. MHP Background 29/01/2015 23
  24. 24. MHP – Five Facts 24 • MHP is a top ten UK corporate communications, City, consumer PR and PA consultancy by income/revenue • We are Mandate Communications, Hogarth PR and Penrose PR combined • We’re fast growing, at around 30% a year • Over the last three years we have won or been shortlisted for 15 communications awards • Our staff investment is second to none in the industry both in terms of money and training hours 29/01/2015
  25. 25. Most important, however, is our credo 25 We have a responsibility to leverage change – through communications – and unlock the value this could bring for all our clients and their businesses, brands, employees and communities 29/01/2015
  26. 26. If you’d like to discuss how we can help you ensure your communications influence change, please get in touch... 2629/01/2015
  27. 27. 27 Ben Maynard Technology & Telecoms sector leader +44 (0)20 3128 8100 Matt Fearnley New Business Director +44 (0)20 3128 6407 29/01/2015