The
Founder
City
Project

Who has your back?
We are a peer network of 500+ founders and teams,
working together to solve...
Talent
(i.e. Founders, Managers, Employees)
Customers 

(i.e. Enterprise, Consumers)
Capital 

(i.e. VCs, Angels)
We’re bi...
3
We must engage our own leaders to help attract talent
from other industries and geographies.
We have a once-in-a-lifetim...
Domain experts:
Defaults to common expertise; lowers utilization.
* http://blogs.gartner.com/tom_austin/2010/10/01/collect...
5
Build growth
stage founders
(peer groups)
Build
mid-stage
founders
(peer
groups)
Build early-
stage
employees
© 2017
Our...
Here’s how we all win.
A network of peer learners + teachers for founders and employees that’s
scaleable, and more tactica...
Building a new generation of interconnected leaders.
© 2017
We are helping founders and employees become #FounderLeaders, ...
Ben Zifkin 

Founder @ Hubba.
Jim Murphy 

Founder @ Boltmade (acquired by Shopify).
Michael Katchen 

Founder @ Wealthsim...
Ecosystem
Skillset
TimeWeek 1:

60-90 mins virtual
1
Introducing peer forum groups 

as a leadership tool.
Crafting memora...
Ecosystem
Skillset
TimeWeek 2:

4 hours in-class

@ McKinsey & Co.
2
Building trust quickly, to connect 

more deeply with...
Ecosystem
Skillset
TimeWeek 3:

60-90 mins virtual
3
Practising simple techniques for
memorable storytelling.
Exploring ho...
Ecosystem
Skillset
TimeWeek 4:

4 hours in-class

@ McKinsey & Co.
4
Share video stories
about work culture.
Apply techniq...
Our #MugShots
In other words.
__
“Founder City was a surprising and inspiring program, and one that I gleaned a lot of tangible insight
...
15
1. Ensured effectiveness, because it’s a proven peer-led, peer-
policed, multi-company program.
“I will recommend this ...
A diverse network builds more, better leaders
across our ecosystem.
Diversity is our strength, so it must be built into ev...
Here’s how we’re tracking success and improving.
An ecosystem-wide training program like The Founder City Project has neve...
Join us!
Founders:
register me
Employees:
register me
Leaders:
register my
employees
Who is behind this?
Ben Baldwin
4x Toronto founder and multi-patent-holder in predictive 

analytics for human work behavi...
20To join us, follow this link — http://bit.ly/ForumFormQs
Jim Collins told me:
I’ve found West Point
grads are happier an...
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The Founder City Project (intro)

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Peer learning network for founders and teams, 
that taps our ecosystem’s diversity to 
build and attract a new generation of interconnected leaders.

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The Founder City Project (intro)

  1. 1. 
 The Founder City Project
 Who has your back? We are a peer network of 500+ founders and teams, working together to solve problems and attract leaders. You’re in good company. 
 Our partners include:
  2. 2. Talent (i.e. Founders, Managers, Employees) Customers 
 (i.e. Enterprise, Consumers) Capital 
 (i.e. VCs, Angels) We’re bigger than Boston, Chicago, Seattle—and growing faster than NYC and the Bay Area COMBINED. But we need more talent!* Capital and customers follow talent. So why don’t we focus on talent? * CBRE Scoring Tech Talent Report 2017. © 2017
  3. 3. 3 We must engage our own leaders to help attract talent from other industries and geographies. We have a once-in-a-lifetime opportunity to build a competitive talent advantage, based on our unique strengths: a safe space for diverse innovators to work and learn together. Our environment for accelerated learning helps build and attract leaders interested in solving some of the world’s most complex challenges and opportunities. © 2017
  4. 4. Domain experts: Defaults to common expertise; lowers utilization. * http://blogs.gartner.com/tom_austin/2010/10/01/collective-intelligence-depends-on-social-sensitivity-and-balanced-conversational-turn-taking/; https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/ Collective intelligence: Diverse distributed team for orthogonal thinking. We are training founders and teams to build a network of peer learning groups that apply collective intelligence. Confidential, non-judgemental (i.e. safe) 8-10 member peer forum groups. Access each others’ experiences, to accelerate learning, 
 compound problem-solving capabilities, 
 develop leadership. © 2017
  5. 5. 5 Build growth stage founders (peer groups) Build mid-stage founders (peer groups) Build early- stage employees © 2017 Our peer network taps our ecosystem’s diversity, to build and attract a new generation of interconnected leaders. Attract leaders: 
 Partnerships (e.g. McKinsey) that engage leaders, talent, and customers from other industries and geographies. Attract growth stage marketing talent (recruiting) Build leaders: 
 We’ve grown from 8 to ~500 founders in under 2 years. Attract growth stage sales talent (recruiting) Attract enterprise customers (revenue) Build growth stage employees (peer groups) Build growth stage employees (ecosystem leadership) Build mid-stage employees (peer groups) Build mid-stage employees (ecosystem leadership) Build early- stage founders Build early- stage employees
  6. 6. Here’s how we all win. A network of peer learners + teachers for founders and employees that’s scaleable, and more tactical than a coach. The network is free, because the value of the network increases for everyone whenever someone valuable joins. The network is supported through offering training that increases a person's value exponentially (and the company that they work for), for the purposes of: Peer learning + problem-solving 
 (i.e. confidential peer forum groups + access to founder leaders) Peer leadership + skill discovery 
 (i.e. anyone can lead in our community + try doing things that are impossible in a "day job”) Peer recruiting + retention 
 (i.e. Agile Forums + we train with a "buddy” from the same company) © 2017
  7. 7. Building a new generation of interconnected leaders. © 2017 We are helping founders and employees become #FounderLeaders, #TalentLeaders, and #TalentTrainers, to engage with each other and help drive access to new talent and opportunities from outside our ecosystem. [expand this image]
  8. 8. Ben Zifkin 
 Founder @ Hubba. Jim Murphy 
 Founder @ Boltmade (acquired by Shopify). Michael Katchen 
 Founder @ Wealthsimple. Allen Lau 
 Founder @ Wattpad. Huda Idrees
 Founder @ Dot Health. Catherine Graham 
 Founder @ commonsku, RIGHTSLEEVE. Jessica Weisz
 CCO @ Soapbox. Heather Payne
 Founder @ HackerYou, 
 Ladies Learning Code. Top founders spend 50-80% of their time thinking about talent. + Our trainer (name not released yet) has been hand- picked by founders; has 15 years’ experience designing/ building/delivering over 50 learning programs at startup/scale-up cultures, was a key early customer of Rypple, ClearFit and other local founders. Our founders are uniquely qualified to help drive this multi-company training program. © 2017 [See who’s already #FounderTrained]
  9. 9. Ecosystem Skillset TimeWeek 1:
 60-90 mins virtual 1 Introducing peer forum groups 
 as a leadership tool. Crafting memorable first impressions. Practising effective feedback. Talent training: tools that build and attract leaders. Crafting first impressions © 2017
  10. 10. Ecosystem Skillset TimeWeek 2:
 4 hours in-class
 @ McKinsey & Co. 2 Building trust quickly, to connect 
 more deeply with peers. Demonstrating vulnerability through 
 storytelling, to lead with empathy. Practising techniques for peer-
 learning and problem-solving. Sharing personal narratives © 2017 Talent training: tools that build and attract leaders.
  11. 11. Ecosystem Skillset TimeWeek 3:
 60-90 mins virtual 3 Practising simple techniques for memorable storytelling. Exploring how stories influence behaviour and 
 build culture. Building the 
 foundation to 
 recruit and 
 lead a peer 
 group. Peer group building © 2017 Talent training: tools that build and attract leaders.
  12. 12. Ecosystem Skillset TimeWeek 4:
 4 hours in-class
 @ McKinsey & Co. 4 Share video stories about work culture. Apply techniques 
 for experience- sharing, coaching and peer-learning. Launch peer groups and leadership road maps. Capturing our stories © 2017 Talent training: tools that build and attract leaders.
  13. 13. Our #MugShots
  14. 14. In other words. __ “Founder City was a surprising and inspiring program, and one that I gleaned a lot of tangible insight from. At once humbling and inspiring, I left Founder City with a renewed appreciation for the power of storytelling as a means to connect, communicate and create with others. Really a great program. I'll be sharing some exercises with my teams, teaching them about the value of storytelling in making human connections and building trust and empathy. I'm also going to work more intentionally to create those shared moments and experiences with my partners and clients.” Rob Domagala
 Director of Strategy & New Business, TWG __ “The Founder City Project helped me face my ego and crush it so I can help others build the world, while giving me the confidence and skills to lead. The skills really gave me the courage yesterday.” Nathan Monk
 Sr. Strategist, Growth and Scale, MaRS __ © 2017
  15. 15. 15 1. Ensured effectiveness, because it’s a proven peer-led, peer- policed, multi-company program. “I will recommend this experience to others.” Score is up 54% from our last cohort, to 9.8/10. 2. Additive; no risk (participation doesn’t reduce competitiveness, nor share trade secrets). 3. Low cost/time (minimal time + Founder City manages training grant process and helps fund companies that are building diverse leaders.) Why our training approach works. © 2017
  16. 16. A diverse network builds more, better leaders across our ecosystem. Diversity is our strength, so it must be built into everything that we do. The Founder City Project has a target investment of $100,000 this year, in companies that are building diverse leaders. © 2017
  17. 17. Here’s how we’re tracking success and improving. An ecosystem-wide training program like The Founder City Project has never been attempted before, so it’s important that we learn and improve as we grow. Savings Growth 1. Fewer leadership mistakes. 2. Higher retention. 3. Less spent on recruiters. 1. More senior hires. 2. Improved performance (reviews). 3. Diversity metrics. © 2017
  18. 18. Join us! Founders: register me Employees: register me Leaders: register my employees
  19. 19. Who is behind this? Ben Baldwin 4x Toronto founder and multi-patent-holder in predictive 
 analytics for human work behavior. Board Member at 
 Drucker Institute, Member of Silicon Valley i4j think tank. 
 Wall Street Journal Startup Guru, Inc Magazine Columnist. Partners:
  20. 20. 20To join us, follow this link — http://bit.ly/ForumFormQs Jim Collins told me: I’ve found West Point grads are happier and more fulfilled than Stanford grads, because the structure they shared forced them to connect at a deeper, more honest level. © 2017

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