Google My Business 
& AdWords Location Extensions 
By Mindy Rappoport 
Twitter: @mindykayla www.add3.com
Google My Business
Google My Business 
• Make sure you’re signed into the client’s Google 
account. 
• If you have less than 10 listings, vis...
Google My Business 
• Click “Get Your Page”
Google My Business 
• Choose your business type
Google My Business 
• Type in your business’ name or address
Google My Business 
• If someone owns your listing already, click on the listing’s info and click 
“request admin rights.”...
Google My Business
Google My Business 
• Make sure you’re signed into the client’s Google 
account. 
• If you have 10 or more listings, visit...
Google My Business 
• Click “Add a location.” Fill out info & submit.
AdWords Location 
Extensions
Location Extensions 
• Keep Google My Business open in a different browser 
than the browser you are about to sign into Ad...
Location Extensions 
• Click “+ Extension”.
Location Extensions 
Category 1 
Category 2 
• Click “+ Filter”. Please read notes below on filtering. Apply filters, then...
Questions? 
Check out my blog post: http://j.mp/Add3GoogleMyBiz 
Shoot me an email: mindy@add3.com 
Follow me on Twitter: ...
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How To Get Started with Google My Business & AdWords Location Extensions

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A step by step guide for getting started with Google AdWords Location Extensions with Google My Business

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  • NOTE: As Google’s bot crawls your site, it gathers historical data. In other words, newer websites associated with your listings will need to gather data for you to beat out any competitive listings. Similarly, the more info you include in a listing, the better Google is able to recognize your business and you as an authority, and moves you above other listings in search results. If you don’t add a picture, Google may add one for you, so it’s best to add one yourself. Also, I suggest adding UTM parameters to the homepage URL you submit to each listing; this will enable you to use GA to track users who click on your Google My Business listing, land on your business’ Google My Business page, then click through from their to the homepage.
  • NOTE: As Google’s bot crawls your site, it gathers historical data. In other words, newer websites associated with your listings will need to gather data for you to beat out any competitive listings. Similarly, the more info you include in a listing, the better Google is able to recognize your business and you as an authority, and moves you above other listings in search results. If you don’t add a picture, Google may add one for you, so it’s best to add one yourself. Also, I suggest adding UTM parameters to the homepage URL you submit to each listing; this will enable you to use GA to track users who click on your Google My Business listing, land on your business’ Google My Business page, then click through from their to the homepage.
  • NOTE: Choose to filter by “Business name” or “Business category” from the drop down menu. Fill in your business name or category with information that exactly matches the category you’ve chosen and the information listed in Google My Business. For example, if you’d like the address for the business name “Add3” to show up as a location extension, a Google My Business address listing with the name “Add3 LLC” associated with it won’t show up in AdWords if you just enter the criteria “Add3” in the box next to “Business name” in AdWords. Filter further by clicking “+ AND” or “+ OR”. Adding “+ AND” narrows your list of addresses and location extensions for that campaign or ad group, while choosing “+ OR” will expand your list and the extensions that may be displayed. Once you’ve configured location extensions, data will populate over time on the “Ad Extensions” tab under the “View: Location Extensions” drop down.
  • How To Get Started with Google My Business & AdWords Location Extensions

    1. 1. Google My Business & AdWords Location Extensions By Mindy Rappoport Twitter: @mindykayla www.add3.com
    2. 2. Google My Business
    3. 3. Google My Business • Make sure you’re signed into the client’s Google account. • If you have less than 10 listings, visit http://www.google.com/business/
    4. 4. Google My Business • Click “Get Your Page”
    5. 5. Google My Business • Choose your business type
    6. 6. Google My Business • Type in your business’ name or address
    7. 7. Google My Business • If someone owns your listing already, click on the listing’s info and click “request admin rights.” Otherwise, click “None of these match. Add your business.” Add info & submit.
    8. 8. Google My Business
    9. 9. Google My Business • Make sure you’re signed into the client’s Google account. • If you have 10 or more listings, visit https://support.google.com/business/answer/ 6002002?hl=en&ref_topic=4596653 & click “Get started adding 10+ locations”
    10. 10. Google My Business • Click “Add a location.” Fill out info & submit.
    11. 11. AdWords Location Extensions
    12. 12. Location Extensions • Keep Google My Business open in a different browser than the browser you are about to sign into AdWords using • Sign into AdWords in second browser • Click on the “Ad Extensions” tab • Select “View: Location Extensions” in the lefthand corner, then “Upgraded” next to that. • Scroll down, click on the account, campaign, or ad group tabs depending on which you want to add a location extension to.
    13. 13. Location Extensions • Click “+ Extension”.
    14. 14. Location Extensions Category 1 Category 2 • Click “+ Filter”. Please read notes below on filtering. Apply filters, then click to save. Locations will populate over time above the “View: Location Extensions” drop down.
    15. 15. Questions? Check out my blog post: http://j.mp/Add3GoogleMyBiz Shoot me an email: mindy@add3.com Follow me on Twitter: @mindykayla

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