PPC 101 | Basics & Best Practices                 Ad Copy Edition8 Tips for Better AdWords Ads (and Bing Ads too!)        ...
THE CANVAS – ANATOMY OF AN ADWORDS AD                                                           25                        ...
TIP #1: Always Capitalize The First Letter Of Every Word Space is at a premium when composing ads and it is important to t...
TIP #2: ALWAYS USE A CALL TO ACTION ü Including a “call to action” phrase is a proven    tactic for higher-CTR. ü A good...
TIP #3: USE KEYWORDS IN HEADLINES & AD COPY Using keywords in headlines & ad copy is proven to generate higher CTRs becaus...
TIP #4: USE AN EXCLAMATION POINT! Utilizing the exclamation point to emphasize a sale or call to action can be very effect...
TIP #5: TEST, TEST, TEST! ü Test different variables within your copy,    including headlines, DKI, call to action, etc. ...
TIP #6: ROTATE YOUR ADS ü  Make sure your ad delivery method is set to ‘rotate’ ü  ‘Rotate’is an ideal setting for A/B t...
TIP #7: STAND OUT!Try differentiating yourself from the competition. There canbe a lot of “copycat” ads for competitive ke...
TIP #8: EXPERIMENTThink outside of the box when strategizing new ways to maximize theusage of the small space available fo...
There You Have It – 8 Tips for Better AdWords Ads      Please feel free to reach out to us!     Email: info[at]amplify-int...
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8 Tips for Better AdWords Ads - PPC Ad Copy Basics

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Sub-titled: PPC Ad Copy Basics. This guide focuses exclusively on Google AdWords PPC ad copy. The guide offers 8 tips for improving your Google AdWords ad copy.

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8 Tips for Better AdWords Ads - PPC Ad Copy Basics

  1. 1. PPC 101 | Basics & Best Practices Ad Copy Edition8 Tips for Better AdWords Ads (and Bing Ads too!) www.amplify-interactive.com
  2. 2. THE CANVAS – ANATOMY OF AN ADWORDS AD 25 Headline Blue Text Characters Display Green Text 35 URL Characters Black Text, 35 Body Two Lines Characterswww.amplify-interactive.com
  3. 3. TIP #1: Always Capitalize The First Letter Of Every Word Space is at a premium when composing ads and it is important to try different strategies that make your ad stand out from the competition. ü  Capitalizing every word is an ad copy tactic that is proven to be successful. Ad #1: OK  Ad #2: Better  Ad #1 appears sloppy and Ad #2 uses capitals and is much doesn’t demand attention. cleaner and easier to read!www.amplify-interactive.com
  4. 4. TIP #2: ALWAYS USE A CALL TO ACTION ü Including a “call to action” phrase is a proven tactic for higher-CTR. ü A good call to action is short and precise, drawing attention and encouraging clicks on your ad. Some examples of a call to action are: •  “Learn More” •  “Find Out How” •  “Request Free Trial” •  “Buy Now”www.amplify-interactive.com
  5. 5. TIP #3: USE KEYWORDS IN HEADLINES & AD COPY Using keywords in headlines & ad copy is proven to generate higher CTRs because: ü  Ads better reflect the searchers intention ü  Keywords are bolded in the ad, drawing more attention Ad #1: OK  Ad #2: Better  Ad #2 includes several Ad #1 only includes one bolded keywords, making keyword in the ad copy the ad stand out!www.amplify-interactive.com
  6. 6. TIP #4: USE AN EXCLAMATION POINT! Utilizing the exclamation point to emphasize a sale or call to action can be very effective by drawing users’ attention to your ad ü  Google allows the use of one (1) exclamation point in an ad ü  Combine the exclamation point with your call to action ü  The exclamation point cannot be in the headline, but can be used in Line 1 or 2www.amplify-interactive.com
  7. 7. TIP #5: TEST, TEST, TEST! ü Test different variables within your copy, including headlines, DKI, call to action, etc. ü Simplify ad copy tests using the AdWords ’label’ feature •  Labels make it easier to track performance and determine when one ad is better than the other Using labels for your ads allows a quick & easy performance comparisonwww.amplify-interactive.com
  8. 8. TIP #6: ROTATE YOUR ADS ü  Make sure your ad delivery method is set to ‘rotate’ ü  ‘Rotate’is an ideal setting for A/B testing. –  The default AdWords setting is ‘optimize’, which sounds great, but the approach is flawed if you’re actually trying to A/B test your adswww.amplify-interactive.com
  9. 9. TIP #7: STAND OUT!Try differentiating yourself from the competition. There canbe a lot of “copycat” ads for competitive keywords inAdWords. If everyone is following the same “best practices” –then the ads all start to look the same. ü  Use the ad preview tool to see what copy your competitors are doing ü  What can you do better? ü  How can you make your ad stand out? ü  Test Your Ideas!www.amplify-interactive.com
  10. 10. TIP #8: EXPERIMENTThink outside of the box when strategizing new ways to maximize theusage of the small space available for ad copy. Amy Example: Testimonials in Ad Copy One of my favorite (and most successful) ideas that I have utilized is using customer testimonials in ad copy. This is a unique way to show searchers that you have a reliable product or service that is endorsed by others.www.amplify-interactive.com
  11. 11. There You Have It – 8 Tips for Better AdWords Ads Please feel free to reach out to us! Email: info[at]amplify-interactive.com www.amplify-interactive.com

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