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Non profit storytelling in the age of the digital generation

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This is a general presentation given to non-profit audiences in an effort to demonstrate the necessity of telling their story more effectively in a quickly evolving new media environment.

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Non profit storytelling in the age of the digital generation

  1. 1. non-profit storytelling in the age ofthe digital generation
  2. 2. whov.1
  3. 3. what The electronically synergized multiphase value-added message delivery methodology for non-profitsPHASE 1: PHASE 3: Tell your …then here… story here PHASE 2: PHASE 4: Good things …then here… happen here… PHASE 5: …then here!
  4. 4. what …in other words, telling your storyhelps the community you serve… …and your bottom line
  5. 5. who You have to tell your story where the people arev.2 88% of those 59 and older watch local broadcast news or cable Only 52% of those 18-27 do.
  6. 6. who You have to tell your story where the people arev.2 80% of those 59 and older read a daily newspaper Only 43% of those 18-27 do. (49% for Gen X).
  7. 7. who You have to tell your story where the people arev.2 58% of those 59 and older listen to the radio news broadcasts. 26% for those 18-27.
  8. 8. who You have to tell your story where the people arev.2As of 2008, two thirds of Americans - 67% -believe traditional journalism is out of touchwith what Americans want from their news.Nearly half of respondents (48%) said theirprimary source of news and information isthe Internet, an increase from 40% who saidthe same a year ago.sources: Harris Poll & WE Media/Zogby
  9. 9. who You have to tell your story where the people are v.2Question: Are you sure you are reaching yourtarget audience?Are you reaching as many people as you could?As many people as you should?
  10. 10. when right now
  11. 11. where right here:
  12. 12. why Because you want to speak the same language as everyone else 1895An Italian inventor named Guglielmo Marconi(1874-1937) sends a radio signal across hisfamily estate.He is the father of radio.[Gregory J. Golda, Pennsylvania State University]
  13. 13. why Because you want to speak the same language as everyone else 1912Congress passes the Radio Act of 1912.The act prevents amateur radio operators frominterfering with government stations.[Gregory J. Golda, Pennsylvania State University]
  14. 14. why Because you want to speak the same language as everyone else 1927On September 7, Philo T. Farnsworth transmitshis first successful electronic TV images.[Steven E. Schoenherr, University of San Diego]
  15. 15. why Because you want to speak the same language as everyone else 1931NBC begins its first TV station in New York.[Steven E. Schoenherr, University of San Diego]
  16. 16. why Because you want to speak the same language as everyone else 1941The FCC issues its first 10 commercial TVlicenses.[Steven E. Schoenherr, University of San Diego]
  17. 17. why Because you want to speak the same language as everyone else 1949There are 2,881 radio stations and 98 televisionstations.[Adam Thierer, Heritage Foundation, 1993]
  18. 18. why Because you want to speak the same language as everyone else 1960There are 4,309 radio stations, 569 televisionstations.[Adam Thierer, Heritage Foundation, 1993]
  19. 19. why Because you want to speak the same language as everyone else 1989There are more than 10,000 radio stations andnearly 1,400 TV stations.[Adam Thierer, Heritage Foundation, 1993]
  20. 20. why Because you want to speak the same language as everyone else 2006More than 58% of homes have basic cable.[Adam Thierer, Heritage Foundation, 1993]
  21. 21. why Because you want to speak the same language as everyone else TODAYToday there are more than 18 million subscribersto Sirius XM Satellite Radio.[Satellite Radio USA]
  22. 22. why Because you want to speak the same language as everyone else TODAYSirius has more than 1 million. Sirius has 65channels of music and 52 channels ofinformation.[Satellite Radio USA]
  23. 23. why Because you want to speak the same language as everyone else TODAYThere are over 5 billion web sites on Earth.[wiki.answers.com]
  24. 24. why Because you want to speak the same language as everyone else TODAYYouTube hosts more than 6 million videos.[Wall Street Journal]
  25. 25. why Because you want to speak the same language as everyone else TODAYFacebook has more than 175 million users.]
  26. 26. why Because you want to speak the same language as everyone else TODAYThere are more than 110 million MySpaceaccounts.[Wikipedia]
  27. 27. why Because you want to speak the same language as everyone else TODAYTwitter has more than 6 million unique monthlyvisitors.[Wikipedia]
  28. 28. why Because you want to speak the same language as everyone else TODAYGoogle has indexed over 1 trillion URLs.[google.com]
  29. 29. why Because you want to speak the same language as everyone else TODAYIf a person spent just one minute visiting eachpage of everything on the web, it would take herabout 31,000 years without any rest to see it all.[momento24]
  30. 30. why Because you want to speak the same language as everyone else TODAYThere are at least 56 web-based newsaggregators, five cross-platformaggregators, nine for Macintosh, around 30 forPC (Windows), seven for Linux, nine e-mailbased aggregators, and ten for mobile devices.In other words…There are more news aggregators thanthere were TV stations in 1949.
  31. 31. how No one can teach you… …so take a deep breath and jump in. You can do it.Start with these, and explore from there: www.facebook.com www.twitter.com www.delicious.com www.youtube.com
  32. 32. conclusion Thank you. http://warnerkirby.blogs.com www.twitter.com/bkirby816 www.facebook.com/benjamin.kirby1

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