1. New Forms of Mass
Communication
And where online to
Create/Consume content during
your job search
PSST – Work in progress, Give feedback please!

2. Traditional Communications
Snail Mail
Job Fairs
“Rolodex”
Print Media
Infrequent ?
Journals, Newspap
Large
ers
Formal Broadcast
Face to Face
“Meetings/Conferences, Co-
Investment
workers, Getting Coffee”
Phone Call
Frequent
Small
& Noisy
Friends/Network
Individual (11) Everyone (1many)
Audience Size

3. New Communication Methods
Snail Mail
“Rolodex”
Infrequent
Print Media
Large Face to Face
Formal Broadcast
“Meetings, Conferences,
Casual Coffee”
Blogging
Investment
“Subscribed RSS Feed”
Email
Vlogging, Podcasting, etc.
“Direct, Mailing Lists
Phone Call Groups”
Social Networks
Networks &
“LinkedIn Reviews,
Subscriptions
Facebook Walls”
Instant Messages
Phone Texting
“Buddy List”
Frequent Web pages,
Twitter
Small Spam
“Following, searching”
& Noisy
Friends/Network
Individual (11) Everyone (1Many)
Audience Size

4. Highest Efficiency for Reputation Building
Create
Consume
Infrequent
3. Keep current on
Large
2. Contact people industry
Formal
in person, (blogs, news)
maintain
Investment
connections 1. Publish your skills
repeatedly
5. Online
(forum, blog, paper)
“Defense”
Efficient, build
appropriate audience
4. Keep current with
wider social network
Frequent (LinkedIn, Twitter)
Small
& Noisy
Friends/Network
Individual (11) Everyone (1many)
Audience Size

5. Examples
Snail Mail
Job Fairs
“Rolodex”
Infrequent ?
Print Media
Large Face to Face
Formal Broadcast
“Meetings, Conferences, Casua
l Coffee”
Blogging
Investment
“Subscribed RSS Feed”
Email
Blogging, Vlogging, Podcasting,
“Direct, Mailing Lists
etc.
Phone Call Groups”
Social Networks
“LinkedIn Reviews,
Facebook Walls”
Instant Messages
Phone Texting
“Buddy List”
Frequent Web pages,
Twitter
Small Spam
“Following, searching”
& Noisy
Friends/Network
Individual (11) Everyone (1many)
Audience Size

6. Blog Feeds of Job Searches
(Using RSS)
Get in the habit of feeding your blog reader:
My Yahoo, Google Reader
“Atom” “RSS” “RSS 2.0” – technobabble, all the same
“can be subscribed to” thing.

7. Resources
• Shared “Sources” Google Doc
– http://tinyurl.com/jobsheet
– Tab 1: Get started with job RSS feeds, add your own!
– Tab 2: Discuss good or bad recruiters
– Tab 3: Latest ACTIVE List and Target Companies (?)
• Twitter
– In theory we could all mark our tweets with #LHH
– … but we won’t.
• GTD Free (just for fun, IMHO)
– http://gtd-free.sourceforge.net
– Nice little “getting things done” TODO manager

8. LinkedIn
• LHH has a whole class on LinkedIn… Any
problems/questions/advice?
• Starter Groups
– LHH
• http://www.linkedin.com/groups?gid=78130
– CSIX connect
• http://www.linkedin.com/groups?gid=513
• And http://tech.groups.yahoo.com/group/CSIXConnect/
– Silicon Valley NewTech Meetup
• http://www.linkedin.com/groups?gid=40014