Communication Spectrum

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Communication Spectrum

  1. 1. New Forms of Mass Communication And where online to Create/Consume content during your job search PSST – Work in progress, Give feedback please!
  2. 2. Traditional Communications Snail Mail Job Fairs “Rolodex” Print Media Infrequent ? Journals, Newspap Large ers Formal Broadcast Face to Face “Meetings/Conferences, Co- Investment workers, Getting Coffee” Phone Call Frequent Small & Noisy Friends/Network Individual (11) Everyone (1many) Audience Size
  3. 3. New Communication Methods Snail Mail “Rolodex” Infrequent Print Media Large Face to Face Formal Broadcast “Meetings, Conferences, Casual Coffee” Blogging Investment “Subscribed RSS Feed” Email Vlogging, Podcasting, etc. “Direct, Mailing Lists Phone Call Groups” Social Networks Networks & “LinkedIn Reviews, Subscriptions Facebook Walls” Instant Messages Phone Texting “Buddy List” Frequent Web pages, Twitter Small Spam “Following, searching” & Noisy Friends/Network Individual (11) Everyone (1Many) Audience Size
  4. 4. Highest Efficiency for Reputation Building Create Consume Infrequent 3. Keep current on Large 2. Contact people industry Formal in person, (blogs, news) maintain Investment connections 1. Publish your skills repeatedly 5. Online (forum, blog, paper) “Defense” Efficient, build appropriate audience 4. Keep current with wider social network Frequent (LinkedIn, Twitter) Small & Noisy Friends/Network Individual (11) Everyone (1many) Audience Size
  5. 5. Examples Snail Mail Job Fairs “Rolodex” Infrequent ? Print Media Large Face to Face Formal Broadcast “Meetings, Conferences, Casua l Coffee” Blogging Investment “Subscribed RSS Feed” Email Blogging, Vlogging, Podcasting, “Direct, Mailing Lists etc. Phone Call Groups” Social Networks “LinkedIn Reviews, Facebook Walls” Instant Messages Phone Texting “Buddy List” Frequent Web pages, Twitter Small Spam “Following, searching” & Noisy Friends/Network Individual (11) Everyone (1many) Audience Size
  6. 6. Blog Feeds of Job Searches (Using RSS) Get in the habit of feeding your blog reader: My Yahoo, Google Reader “Atom” “RSS” “RSS 2.0” – technobabble, all the same “can be subscribed to” thing.
  7. 7. Resources • Shared “Sources” Google Doc – http://tinyurl.com/jobsheet – Tab 1: Get started with job RSS feeds, add your own! – Tab 2: Discuss good or bad recruiters – Tab 3: Latest ACTIVE List and Target Companies (?) • Twitter – In theory we could all mark our tweets with #LHH – … but we won’t. • GTD Free (just for fun, IMHO) – http://gtd-free.sourceforge.net – Nice little “getting things done” TODO manager
  8. 8. LinkedIn • LHH has a whole class on LinkedIn… Any problems/questions/advice? • Starter Groups – LHH • http://www.linkedin.com/groups?gid=78130 – CSIX connect • http://www.linkedin.com/groups?gid=513 • And http://tech.groups.yahoo.com/group/CSIXConnect/ – Silicon Valley NewTech Meetup • http://www.linkedin.com/groups?gid=40014

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