So, you are giving a presentation


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Business Presentation tips, hints and training from presentaion experts Benjamin Ball Associates

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So, you are giving a presentation

  1. 1. So, you need to give a presentation… Top tips for a confident and compelling performance Pitch, present & persuade Presentation experts
  2. 2. Ten common mistakes when presenting We all see a lot of presentations: some good, many terrible. How do you create a presentation or panel that is memorable and interesting? These are the usual mistakes others make: Mist a k e s 1. Not having a clear message Too many people ‘talk about’ a subject. Instead, have a clear idea to impart.  2. Death by PowerPoint YOU are the presentation. Write your talk first and only then create your visual aids.  3. Not focusing on the audience Every word should be about the audience and things that matter to them.  4. Overly complex Simplify. Make it easy for the audience. That is what good presenters do.  5. Too long and unstructured Short, sharp and easy to follow is what works for you and for the audience.  6. All facts, no interpretation Facts get forgotten, stories get repeated. What stories will get told about you?  7 Monologue . Conversations are interesting. Even a presentation can be a dialogue.  8. Head, not heart Logical, yes. But make it emotional too.  9. Weak performance Get trained to sound exciting and confident – it’s not hard. All the best speakers take external advice.  10. Lack of practice Like an athlete, do all the hard work before the big day. Use outsiders to coach and perfect your performance. 
  3. 3. Presentation preparation – step by step Over the years of preparing senior people for presentations, we have developed a simple method for making sure you are fully prepared for a confident and compelling performance. Be st Pra ctice 1. Are you clear what you want to say? Define this carefully. What change are you trying to achieve?  2. Have you thought hard about the audience? What do you want them to do or think? What is important to them? How can you help them?  3. What is your elevator pitch? If you can summarise your talk in 30 seconds then you are more likely to have a powerful presentation.  4. Do you have a strong story? Create your story from scratch. Say less but say it well. Don't start with PowerPoint.  5. Do you have a clear talk structure? Make it easy to understand. Powerful intro, a few key points, interactive from the beginning. Simple clear structure.  6. What questions could they ask you? Identify all the tough questions. And practice your answers. Learn techniques for handing the unexpected.  7 What visual aids will you use? . Avoid death by PowerPoint. Used well, it is brilliant. Used badly it’s deadly. It is not hard to make impressive visual aids.   8. Have you rehearsed properly? Only with practice can you know if you have got it right. Practise with experts and use video feedback. Be the best. 0845 676 9766 •
  4. 4. How to improve your presenting Talk to us. We help senior executives look and sound better when presenting to audiences of all types. If you want experts to review your presentation, craft your talk, improve your materials and coach your performance so that you impress your audience, then we can help. Our expertise is demonstrated by our work with leaders from global businesses, private equity, governments, charities and the top PR agencies. See our client list at We help you prepare your presentation, write your talk and create interesting visual aids. We rehearse you fully. Call us before your nexT PresenTaTion Contact Louise Angus or Benjamin Ball 0845 676 9766 or +44 20 7193 0130 •