So, you need to give
Top tips for a confident and compelling performance
Pitch, present & persuade
Ten common mistakes when presenting
We all see a lot of presentations: some good, many terrible. How do you create a presentation
or panel that is memorable and interesting? These are the usual mistakes others make:
Mist a k e s
1. Not having a clear message
Too many people ‘talk about’ a subject. Instead, have a clear
idea to impart.
2. Death by PowerPoint
YOU are the presentation. Write your talk first and only then
create your visual aids.
3. Not focusing on the audience
Every word should be about the audience and things that
matter to them.
4. Overly complex
Simplify. Make it easy for the audience. That is what good
5. Too long and unstructured
Short, sharp and easy to follow is what works for you and for
6. All facts, no interpretation
Facts get forgotten, stories get repeated. What stories will get
told about you?
Conversations are interesting. Even a presentation can be a dialogue.
8. Head, not heart
Logical, yes. But make it emotional too.
9. Weak performance
Get trained to sound exciting and confident – it’s not hard. All the
best speakers take external advice.
10. Lack of practice
Like an athlete, do all the hard work before the big day.
Use outsiders to coach and perfect your performance.
Presentation preparation – step by step
Over the years of preparing senior people for presentations, we have developed a simple
method for making sure you are fully prepared for a confident and compelling performance.
Be st Pra ctice
1. Are you clear what you want to say?
Define this carefully. What change are you trying to achieve?
2. Have you thought hard about the audience?
What do you want them to do or think? What is important to them?
How can you help them?
3. What is your elevator pitch?
If you can summarise your talk in 30 seconds then you are more
likely to have a powerful presentation.
4. Do you have a strong story?
Create your story from scratch. Say less but say it well. Don't start
5. Do you have a clear talk structure?
Make it easy to understand. Powerful intro, a few key points,
interactive from the beginning. Simple clear structure.
6. What questions could they ask you?
Identify all the tough questions. And practice your answers.
Learn techniques for handing the unexpected.
7 What visual aids will you use?
Avoid death by PowerPoint. Used well, it is brilliant. Used badly
it’s deadly. It is not hard to make impressive visual aids.
8. Have you rehearsed properly?
Only with practice can you know if you have got it right.
Practise with experts and use video feedback. Be the best.
0845 676 9766 • email@example.com
How to improve your presenting
Talk to us.
We help senior executives look and sound better when presenting
to audiences of all types.
If you want experts to review your presentation, craft your talk, improve
your materials and coach your performance so that you impress your
audience, then we can help.
Our expertise is demonstrated by our work with leaders from global
businesses, private equity, governments, charities and the top PR
agencies. See our client list at www.benjaminball.com/clients
We help you prepare your presentation, write your talk and create
interesting visual aids. We rehearse you fully.
Call us before your
Contact Louise Angus or Benjamin Ball
0845 676 9766 or +44 20 7193 0130
www.benjaminball.com • firstname.lastname@example.org