So, you have been
asked to give a big
Top tips for a memorable performance
Pitch, present & persuade
Ten common mistakes when giving a speech
A good speech is a wonderful mix of words and performance. Done right, you can change
the world. Done badly, well… These are the usual mistakes others make:
Mist a k e s
1. No clear message
Too many people ‘talk about’ a subject. Instead, decide what you
want to achieve with your speech.
2. Badly written text
If it is important, use a good speech writer. Or learn how to do
3. Not focusing on the audience
Every word should be about the audience and things that matter
4. Too complicated
Simplify. Make it memorable. Make it easy. Think “I have a dream.”
5. Too long and unstructured
Short, sharp and easy to follow is what the audience wants.
6. No story – all facts
Facts get forgotten, stories get repeated. What stories will get
told about you?
7 Not memorable
Great speeches are carefully crafted. Work out which bits
8. Head, not heart
Logical, yes. But make it emotional too. Use the same techniques
that great speakers adopt.
9. No passion
Get trained to sound exciting – it’s not hard. All the best speakers
take external advice.
Like an athlete, do all the hard work before the big day.
Use outsiders to coach and perfect your performance.
Speech preparation – step by step
Over the years of preparing people for speeches, we have refined a simple, rigorous method
for making sure you are fully prepared for a confident and compelling performance.
Be st Pra ctice
1. Is your purpose clear ?
If you are an expert, it’s not how much you say, but how much you
take out. Focus on your objective and getting the change you want.
2. Have you thought hard about the audience?
What is important to them? How can you help them? What do
you want them to do or think?
3. How do you grab attention?
What can you say or do so they are with you from the start.
4. Do you have a strong theme?
Have a clear idea throughout. Edit, edit, edit until your story is
tight and interesting.
5. Do you have a transparent structure?
Make it easy to understand. Powerful intro, a few key points,
interactive from the beginning. Simple clear structure.
6. How do you get your ideas across?
Speechwriters use tried and tested techniques to engage and
influence audiences. You can too.
7 How do you end?
Avoid your audience saying “So What?”. Be clear how you want
them to think and feel afterwards and make sure you get that result.
8. Have you rehearsed properly?
Only with practice can you know you have got it right. Practise with
experts and use video feedback. Be the best.
0845 676 9766 • email@example.com
How to improve your speech
Talk to us.
We help people create and deliver memorable and effective speeches.
If you want experts to review your ideas, give you inspiration, write your
speech, and coach your performance so that you wow your audience,
then we can help.
Our expertise is demonstrated by our work with leaders of companies,
law firms, governments and the top financial PR agencies. See our client
list at www.benjaminball.com/clients
We help you prepare, write your speech, and rehearse you fully so you
are confident and compelling.
Call uS Today
Contact Louise Angus or Benjamin Ball
0845 676 9766 or +44 20 7193 0130
www.benjaminball.com • firstname.lastname@example.org