Hospitals using Twitter

2,409 views

Published on

This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,409
On SlideShare
0
From Embeds
0
Number of Embeds
83
Actions
Shares
0
Downloads
17
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • 2004-2014 % of all wage jobs 19% % of Health care jobs 27% Health care wage and salary growth 27% Wage and salary growth (all industries ) 14%
  • Bennett complies a list of hospitals using social media > 5,000 hospitals in US
  • Learn from others
  • Communication is two way: listen and respond.
  • A. learn twitter etiquette (@, RT) B. Develop policies on following, tweets C. Who should be tweeting
  • Tell us about about your work and employer. Include a complete bio and avatar picture.
  • A. Be conversational B. Be transparent C. Respond quickly and appropriately D. Make it easy to find your tweets
  • Use #hashtags so that your tweets can be found
  • A. assess B. experiment
  • Mayo community patients telling stories employee bloggers, staff video profiles
  • Hospitals using Twitter

    1. 1. Hospitals Best Practices and Twitter Anita Beninger @Anitamedia
    2. 2. Why This Sector? <ul><li>Health care background </li></ul><ul><li>Growth of the health care industry </li></ul><ul><li>Medical information in the digital age </li></ul>
    3. 3. Health Care Growth 2004-2014 Heath care jobs and salary will increase more that any other industry
    4. 4. Digital medical information <ul><li>61% of adults look online </li></ul><ul><li>for health information. </li></ul><ul><li>This group is described as </li></ul><ul><li>e-patients. </li></ul>
    5. 5. Social Media Use <ul><li>“ In five years every organization is going to have a FaceBook page.” </li></ul><ul><li>-Ed Bennett </li></ul>
    6. 6. Hospitals are using social media
    7. 7. Twitter is the most common channel
    8. 8. Social Media Best Practices <ul><li>Listen </li></ul><ul><li>Understand </li></ul><ul><li>Act </li></ul><ul><li>Evolve </li></ul>
    9. 9. <ul><li>Best Practice = Listen </li></ul>
    10. 10. <ul><li>“ We want to be engaged. We want to know what’s being said about us. And we want to be able to react to that”. </li></ul><ul><li>Chris Lindsley- UMMC </li></ul>SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009
    11. 14. <ul><li>Best Practice = Understand </li></ul>
    12. 15. Hospital Group Biography
    13. 16. University of Maryland Medical Center
    14. 17. <ul><li>Best Practice = Act </li></ul>
    15. 18. Mayo Clinic
    16. 21. <ul><li>Best Practice =Evolve </li></ul>
    17. 22. Mercy Health System
    18. 23. Twitter use in Surgery
    19. 25. Mercy Children’s VIDEO
    20. 26. <ul><li>“Find your voice and </li></ul><ul><li>Inspire others to find theirs”. </li></ul><ul><li>Stephen Covey </li></ul>Lee Aase-Mayo Clinic
    21. 27. Social Media education
    22. 28. Mayo Community User generated content
    23. 29. Hospitals <ul><li>Listening </li></ul><ul><li>Understanding </li></ul><ul><li>Acting </li></ul><ul><li>Evolving </li></ul>
    24. 30. Credits <ul><li>Anita Beninger- @AnitaMedia </li></ul><ul><li>Creative Commons License: share-and-share alike; non-commercial </li></ul><ul><li>http://uwtwitterbook.com/about/2009-presentations </li></ul>

    ×