I've co founded a SOCIAL MEDIA AGENCY in London back in 2010. 3 years zipped by and I can advise you how I think you should pitch, win and service SOCIAL MEDIA clients. You must treat SOCIAL MEDIA as another MEDIA CHANNEL, like RADIO, BROADCAST, NEWSPAPER, MAGAZINES and PRINT. My MADISON AVENUE roots have served me well over the last 17 years of the Internet. I hope this short DECK will exemplify that I am EXPERT at manipulating CONTENT and using our latest NEW MEDIUM (SOCIAL MEDIA) to build a BRAND from scratch. (yes, pun intended) ;)

1. HarlemPizza Co®Social MediaBranding

2. Solution
launch restaurant brand from
scratch with Social Media
HPco is a new restaurant brand
launched by a former wall street
exec. BKLTD helped HPco scale
their brand by creating Mad Ave
quality assets to run on SM channels

3. 360 Social Media Ecosystem
We use Tumblr tech as a Core site. We’ve customized
it to remove common promo graphics
Then we link it to the most popular SM tools >>

4. 360 Social Media Ecosystem

5. Curation and SEO Tactics
BKLTD uses Paperli as a cost efficient SEO backbone
for the HPco Brand rollout //
What is SEO?
SEO stands for Search Engine Optimization. It is a
process that ensures a website can be found on search
engines for the relevant words and phrases that describe
it.
How does it work?
SEO is intrinsically about Search, Social and Content.
Search Engines follow an algorithm to make sure they are
listing websites correctly. In order for a search engine to
rank your website higher, it needs to comply with some
key rules. To get a first glance of those, take a look at this
great Periodic Table of SEO Success Factors by Search
Engine Land:
READ MORE ....

6. Madison Avenuescaleprofessional content

16. Impact
600% sales increase
SM Ecosystem
Q2 2015 Q4 2015
what now >

17. howit’sdone
social media is just another
medium
BRANDS: focus on your ASSETS and
CONTENT and your brand will
succeed on ANY medium. You must
USE social as a legit media channel.
Let's make REAL stuff to run on it!
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