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SALESmanago marketing automation _Solution Overview

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SALESmanago is a cloud based integrated marketing automation solution that is quickly becoming a leading Central European platform chosen by marketing and sales departments in companies of all sizes. It is loved by marketers and salespeople thanks to its nice and easy interface and focus on intelligent CRM solutions that take pipeline generation, lead nurturing and sales process management and automation to new levels of effectiveness. And it’s just for 150 USD monthly.

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SALESmanago marketing automation _Solution Overview

  1. 1. SALESmanagoMarketing Automation- Automate your Sales & Marketing- Generate Leads and Sell More- Take your CRM to next level Start off with a 2 minutes Video Demo of SALESmanago to get the first hand feeling of Marketing Automation www.salesmanago.com
  2. 2. SALESmanago is MarketingAutomation Software forcompanies of All Sizes– Cloud based application with pricing starting from 150 USD– Over 200 satisfied B2B and B2C customers. Examples: ESKK - the biggest European company specializing in distance learning Rainbow Tours - third biggest Tour operator in Central Europe Koło /Sanitec - the biggest European producer of bathroom equipment SkyCash - the leading Polish provider of mobile payments solutions
  3. 3. Solution Overview• SALESmanago is a cloud based integrated marketing automation solution that is quickly becoming a leading Central European platform chosen by marketing and sales departments in companies of all sizes.• It is loved by marketers and salespeople thanks to its nice and easy interface and focus on intelligent CRM solutions that take pipeline generation, lead nurturing and sales process management and automation to new levels of effectiveness.
  4. 4. Marketing Automation Market• New and fast growing area of marketing recognized by Companies using Marketing such companies as IBM, Automation achieve up to 40% more Return on Marketing Investment as SAP and many others compared to companies that do not use Marketing Automation• Globally 30% of Large Gartner Report Companies use Marketing Automation Personalized e-mails can raise the click• 20% of Small and Medium through rates by 14% and conversion rates by 10% Companies use CRM and 8 Aberdeen Group out of 10 companies use e- mail marketing
  5. 5. Introduction• Marketing Automation originates from e-Mail Marketing and CRM systems to create a unified environment for sales and marketing departments enabling: – Sales and Marketing alignment – Acquisition of New Customers – Education of Potential Customers – Increase of Conversion Rates – Reduction of Marketing Costs – Increase of Return on Marketing Investment
  6. 6. What it does• SALESmanago Marketing Automation System is a complex application but it performs the simple functions that make it unique: – Identification of customers on your website – Monitoring the behaviour of your customers – Automatic segmentation of your customers – Performance of automated marketing and sales actions
  7. 7. MA vs e-Mail Marketing & CRM• The fundamental idea behind Marketing Automation is to deliver the right message at the right time• Marketing Automation develops and extends the idea of e-mail marketing as: – Our potential customers do not interact with our products and services only via e-Mail but also by means of SEO, PPC, Social Media etc. – It is not important what customer does on reception of our e-mail but what does afterwards• Marketing Automation provides sales with dynamic unique customer profiles
  8. 8. Typical e-Mail SALESmanago Functionality Marketing Marketing system Automation e-Mail Marketing Campaigns Yes Yes E-Mail Analytics and Reporting Yes Yes E-Mail and Newsletter Templates Yes Yes Contact and List Managementt Yes Yes Monitoring customer behaviour on website Yes Marketing Automation Rules Creator Yes Customer Segmentation and Scoring Yes Pipeline Generation and Lead Nurturing Yes Automated Dialogues and Offers Yes CRM (notes, tasks, reminders, manual rules assignment) Yes Conversion analytics and reporting Yes Sales process management and automation YesFacebook, Salesforce Integration, Thunderbird Outlook Integration, API Yes
  9. 9. How SALESmanago worksContact list Website Segmentationbuilding monitoring and automation• Current customers The system monitors the SALESmanago uses the• Potential customers contacts you add to the collected information to• Emailing databases system who click on your e- automatically segment the• Newsletter subscribers mails and newsletters. customers and target thems Adding a tracking code to the Rules of segmentation createdExcel File import (xls, csv) body section of your site in simple automated rules moduleMailbox integration (using The customer gets a cookie via Segmentation based on interest.SALESmanago as Proxy) link or form integrated via API scoring geosegmentation and many others Collecting information about the Automation rules based on timeAdding contacts manually visits, url, time spent. (Lead Nurturing)Automated import via forms, Sources of visits (SEO, SEM, Behavioral automated rulesCRM and login panels integrated Social Media and others) (offers as well as sales alertsvia API) and processes)
  10. 10. Make it work for you 9 examples of SALESmanago Usage 1 2 3Educate customers Send automatically Contact first thein a Lead Nurturing targeted individual leads that areProgram offers greatest chances for salesThe new leads you collect are The system analyses thenot equipped with the right behavior of your customers SALESmanago automaticallyknowledge and automatically sends does the scoring of all your them the offer which is best leads.Use Marketing Automation to suited to their needs anddirect to them automated series Thanks to that your sales team interests.of messages that teach your will contact the best potentialpotential customer and at the leads first. You will seethe The offers will be send thesame time verify the lead before customer scoring in the Hotyour sales team contacts them. moment the customer starts Leads section on your panel. to be really interested in your products and services.
  11. 11. Make it work for you 9 examples of SALESmanago Usage 4 5 6Send your potential Provide sales Contact thecustomer a intelligence to your potential customerwelcome message sales team in the right timeYou’ve generated a new lead? As you start using Tired of sending offers to yourGot a new customer visiting SALESmanago, you will not start customers and then after fewyour website for the first time? your day with Facebook. days checking if they have opened it?SALESmanago will send them This is thanks to the live streamautomatic Welcome Message to of visitors to your website which SALESmanago will let you knowtheir mailbox. Such message for you will observe on your panel. when the offer is opened anda start will be a verification point You can use this information to when there is the best time toas well as will define the real sell immediately as you will contact the customer. If not theinterest of your potential know the interest of your system will automatically sendcustomer customer. reminders.
  12. 12. Make it work for you 9 examples of SALESmanago Usage 7 8 9Make your Automatically Last but not least:telemarketing more segment your Get the knowledgeeffective customers who is visiting your according to their website.Your telemarketing team is not interest.as effective as you would like? This may sound trivial but the The system will automatically real time knowledge who isUse SALESmanago to let your asign the potential customers visiting your website may be atelemarketing team know whom into segments of interest. You great stimulation for you andto call first and let them know may then assign the segments your sales team.what is the interest of potential to different salespeople or usecustomer before they start the the segments to send automatic You will receive reports andphonecall. offers. great deal of knowledge on your marketing and sales processes
  13. 13. Consulting & Professional Services• Additional services to SALESmanago for customers that want to maximize the effects of using marketing automation: – Development of strategies of marketing automation – Definition of automatic segmentation rules – Definition and preparation of automated marketing rules – Preparation of offer templates and content• Each customer gets implementation of small changes and functionalities to the system for free
  14. 14. About Benhauer A company that created SALESmanago A leading Central European Marketing Software Company with 3 years of experience and over 4000 customers• Other products ADmanago (Google Adwords Bid Management) and SEOmanago (SEO platform)• Employment 20 people, based in Kraków• Top Management with over 15 years of corporate background in marketing and technologies.
  15. 15. BENHAUER Sp. z o.o. Sp.K.ul. Krupnicza 331-123 Kraków, Polandtel. (12) 376 42 85, (12) 376 42 86info@salesmanago.comLinkedIn Profile: http://www.linkedin.com/company/benhauer/Crunch Base Profile: http://www.crunchbase.com/company/benhauer

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