SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 30 day free trial to unlock unlimited reading.
Social Media & Tourism: 10 Tips to Attract Travelers
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
SOCIAL: Technology that enables conversations
and relationships. MOBILE: Wireless technology that enables access to information and communication. EMERGING: New technology that has not yet reached the mainstream.
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
You have to put yourself
out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
You have to put yourself
out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
WARNING: THIS ISN’T ONE-WAY ADVERTISING.
70% OF FACEBOOK USERS WHO ‘LIKE’ PAGES DO NOT FEEL THEY’VE GIVEN THEIR PERMISSION TO BE MARKETED TO. EXACTTARGET | 2009
HINT: KNOW YOUR CONSUMERS BACKWARDS
& FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant to W ? What can you provide of value? brand? with your they con nect W hy did When is it best to reach them?
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
TODAY’S TAKEAWAYS: 1. Ten tips
for social, mobile and emerging technology. 2. Each other - stay and socialize. Partnerships between partners can work wonders. 3. Get on Visit Bucks County’s social radar--there are benefits to working together. 4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you. 5. Join the Social Media Breakfast Greater Philly community and look out for our next event.
BEN GROSSMAN communications strategist 602
741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
SOCIAL: Technology that enables conversations
and relationships. MOBILE: Wireless technology that enables access to information and communication. EMERGING: New technology that has not yet reached the mainstream.
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
You have to put yourself
out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
You have to put yourself
out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
WARNING: THIS ISN’T ONE-WAY ADVERTISING.
70% OF FACEBOOK USERS WHO ‘LIKE’ PAGES DO NOT FEEL THEY’VE GIVEN THEIR PERMISSION TO BE MARKETED TO. EXACTTARGET | 2009
HINT: KNOW YOUR CONSUMERS BACKWARDS
& FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant to W ? What can you provide of value? brand? with your they con nect W hy did When is it best to reach them?
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
for energizing tourists and locals
alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
TODAY’S TAKEAWAYS: 1. Ten tips
for social, mobile and emerging technology. 2. Each other - stay and socialize. Partnerships between partners can work wonders. 3. Get on Visit Bucks County’s social radar--there are benefits to working together. 4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you. 5. Join the Social Media Breakfast Greater Philly community and look out for our next event.
BEN GROSSMAN communications strategist 602
741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA