Making The Most Of Your New Media Budget
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Social Media & Tourism: 10 Tips to Attract Travelers
- putting social, mobile and emerging media to work
- BEN GROSSMAN communications strategist 602 741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com
- #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA
- SOCIAL: Technology that enables conversations and relationships. MOBILE: Wireless technology that enables access to information and communication. EMERGING: New technology that has not yet reached the mainstream.
- IT’S A CHANGED CONSUMER-SCAPE.
- 700/second # OF FACEBOOK FACEBOOK 2011 STATUS UPDATES
- 600/second # OF TWEETS 700/second # OF FACEBOOK TWITTER 2011 STATUS UPDATES
- SOCIAL NETWORK USE: AGE: APRIL 2009 - MAY 2010 18-29 13% INCREASE 50-64 88% INCREASE 65+ 100% INCREASE PEW RESEARCH CENTER | AUGUST 2010
- 9 OF 10 INTERNET USERS VISIT SOCIAL NETWORKS MONTHLY. COMSCORE | FEBRUARY 2011
- 1in 2 9 OF 10 INTERNET USERS read blogs monthly VISIT SOCIAL NETWORKS MONTHLY. EMARKETER | AUGUST 2010
- 1/8 MINUTES ONLINE IS SPENT ON FACEBOOK. COMSCORE | FEBRUARY 2011
- 1/8 MINUTES ONLINE IS SPENT ON FACEBOOK. 3x more time spent with social media than email. NIELSEN | NOVEMBER 2010
- 140MILLION 140 CHARACTER TWEETS SENT EVERY SINGLE DAY ON TWITTER. TWITTER | 2011
- 30,000,000,000 pieces of content shared on Facebook monthly FACEBOOK | 2011
- IT’S A CHANGED BUSINESS-SCAPE.
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- for energizing tourists and locals alike! Be Findable
- /second SEARCHES ON GOOGLE, BING & YAHOO
- 38,127/second SEARCHES ON GOOGLE, BING & YAHOO COMSCORE | JANUARY 2010
- 78% OF ONLINE CONSUMERS RESEARCH BEFORE THEY BUY PEW RESEARCH CENTER | SEPTEMBER 2010
- MORE MONEY = MORE ONLINE RESEARCH < $30,000 67% $30,000-$49,999 81% $50,000-$74,999 84% $75,000+ 88% PEW RESEARCH CENTER | SEPTEMBER 2010
- FISH WHERE THE FISH ARE. (they’re waiting for you...)
- HOW WILL THEY FIND YOU? it’s natural.
- You have to put yourself out there.
- You have to put yourself out there. 1. Google Places ‣ google.com/places
- You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com
- You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- PARTNER BENEFIT!
- You have to put yourself out there. 1. Google Places ‣ google.com/places 2. Yelp ‣ biz.yelp.com 3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- WONDERING HOW MANY FISH THERE ARE WANDERING? #1 #4 #5 #9 #2 #7 #3 #6 #8
- GOOGLE ADWORD TRAFFIC ESTIMATOR TOOL adwords.google.com/select/TrafficEstimatorSandbox
- for energizing tourists and locals alike! Be Findable
- for energizing tourists and locals alike! Be Findable Be Trustworthy
- WHEN PEOPLE FEEL THEY CAN DEPEND ON EACH OTHER, TRUST HAPPENS.
- TWO MOST TRUSTED FORMS OF ADVERTISING: 1. FAMILY/FRIENDS NIELSEN | 2009 2. ONLINE STRANGERS
- tripadvisor.com/owners
- foodspotting.com/about/business
- PARTNER BENEFIT! foodspotting.com/about/business
- for energizing tourists and locals alike! Be Findable Be Trustworthy
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- PUT YOUR MOST DESIRABLE FOOT FORWARD. USE COMPELLING MULTI-MEDIA TO BECOME BELIEVABLE.
- flickr.com
- youtube.com/t/creators_corner
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- START A CONVERSATION. LISTEN. LEARN. ENGAGE.
- WARNING: THIS ISN’T ONE-WAY ADVERTISING. 70% OF FACEBOOK USERS WHO ‘LIKE’ PAGES DO NOT FEEL THEY’VE GIVEN THEIR PERMISSION TO BE MARKETED TO. EXACTTARGET | 2009
- HINT: KNOW YOUR CONSUMERS BACKWARDS & FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant to W ? What can you provide of value? brand? with your they con nect W hy did When is it best to reach them?
- PARTNER BENEFIT! search.twitter.com
- EXACTTARGET | 2009
- TWITTER USERS LEAD CONVERSATIONS. EXACTTARGET | 2009
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- MONITOR, MONITOR, MONITOR.
- socialmention.com google.com/alerts search.twitter.com
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- EXTEND RELATIONSHIPS AFTER THE VISIT. TOUCH TACTFULLY, BUT TOUCH OFTEN.
- facebook.com/pages PARTNER BENEFIT!
- EXACTTARGET | 2009
- 50% OF FACEBOOK USERS LOG-IN EVERY DAY. FACEBOOK | 2011
- EXACTTARGET | 2009
- 130 friends AVERAGE SPHERE OF INFLUENCE FOR A FACEBOOK USER FACEBOOK | 2011
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- 72% OF ADULT CELL PHONE USERS TEXT MESSAGE PEW RESEARCH CENTER | SEPTEMBER 2010
- 65% OF ADULT CELL PHONE USERS SLEEP WITH THEIR PHONES PEW RESEARCH CENTER | SEPTEMBER 2010
- 1/2 U.S. CELL PHONES WILL BE SMART PHONES BY CHRISTMAS 2011 NIELSEN | 2010
- 1/3 YELP SEARCHES IS FROM MOBILE YELP | 2011
- PARTNER BENEFIT! foursquare.com/businesses
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- 41% of U.S. Internet users threatened to stop buying from companies CMO COUNCIL STUDY | 2009 that sent irrelevant messages
- EXACTTARGET | 2011
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- 81% give their email address for a giveaway, deal, or upcoming sale. EXACTTARGET | 2011
- PARTNER BENEFIT!
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- TODAY’S TAKEAWAYS: 1. Ten tips for social, mobile and emerging technology. 2. Each other - stay and socialize. Partnerships between partners can work wonders. 3. Get on Visit Bucks County’s social radar--there are benefits to working together. 4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you. 5. Join the Social Media Breakfast Greater Philly community and look out for our next event.
- BEN GROSSMAN communications strategist 602 741 0314 @bengrossman www.ben-grossman.com www.slideshare.net/bengrossman bgrossman@oxfordcommunications.com www.oxfordcommunications.com #SMBPhilly socialmediabreakfast.com/philly tweet questions to @VisitBucksPA
- MAY 10, 2011
- putting social, mobile and emerging media to work
