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Social Media & Tourism: 10 Tips to Attract Travelers
- putting social, mobile and emerging media to work
- BEN GROSSMANcommunications strategist602 741 0314@bengrossmanwww.ben-grossman.comwww.slideshare.net/bengrossmanbgrossman@oxfordcommunications.comwww.oxfordcommunications.com
- #SMBPhillysocialmediabreakfast.com/phillytweet questions to @VisitBucksPA
- SOCIAL:Technology that enablesconversations and relationships.MOBILE:Wireless technology that enablesaccess to information andcommunication.EMERGING:New technology that has not yetreached the mainstream.
- IT’S A CHANGEDCONSUMER-SCAPE.
- 700/second # OF FACEBOOKFACEBOOK 2011 STATUS UPDATES
- 600/second # OF TWEETS 700/second # OF FACEBOOKTWITTER 2011 STATUS UPDATES
- SOCIAL NETWORK USE:AGE: APRIL 2009 - MAY 201018-29 13% INCREASE50-64 88% INCREASE 65+ 100% INCREASE PEW RESEARCH CENTER | AUGUST 2010
- 9 OF 10INTERNET USERSVISIT SOCIAL NETWORKSMONTHLY. COMSCORE | FEBRUARY 2011
- 1in 29 OF 10INTERNET USERSread blogs monthlyVISIT SOCIAL NETWORKSMONTHLY. EMARKETER | AUGUST 2010
- 1/8MINUTESONLINE ISSPENT ONFACEBOOK. COMSCORE | FEBRUARY 2011
- 1/8MINUTESONLINE ISSPENT ONFACEBOOK. 3x more time spent with social media than email. NIELSEN | NOVEMBER 2010
- 140MILLION140 CHARACTERTWEETS SENTEVERY SINGLEDAY ONTWITTER. TWITTER | 2011
- 30,000,000,000pieces of content sharedon Facebook monthly FACEBOOK | 2011
- IT’S A CHANGEDBUSINESS-SCAPE.
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- for energizing tourists and locals alike! Be Findable
- /secondSEARCHES ONGOOGLE, BING& YAHOO
- 38,127/second SEARCHES ON GOOGLE, BING & YAHOO COMSCORE | JANUARY 2010
- 78%OF ONLINE CONSUMERSRESEARCH BEFORE THEY BUY PEW RESEARCH CENTER | SEPTEMBER 2010
- MORE MONEY = MORE ONLINE RESEARCH < $30,000 67%$30,000-$49,999 81%$50,000-$74,999 84% $75,000+ 88% PEW RESEARCH CENTER | SEPTEMBER 2010
- FISH WHERE THEFISH ARE. (they’re waiting for you...)
- HOW WILL THEY FIND YOU?it’s natural.
- You have to put yourself out there.
- You have to put yourself out there.1. Google Places ‣ google.com/places
- You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com
- You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- PARTNER BENEFIT!
- You have to put yourself out there.1. Google Places ‣ google.com/places2. Yelp ‣ biz.yelp.com3. Paid Search: Google, Yahoo & Bing ‣ adwords.google.com ‣ searchalliance.com
- WONDERING HOW MANYFISH THERE ARE WANDERING? #1 #4 #5 #9#2 #7 #3 #6 #8
- GOOGLE ADWORD TRAFFIC ESTIMATOR TOOLadwords.google.com/select/TrafficEstimatorSandbox
- for energizing tourists and locals alike! Be Findable
- for energizing tourists and locals alike! Be Findable Be Trustworthy
- WHEN PEOPLE FEELTHEY CAN DEPENDON EACH OTHER, TRUST HAPPENS.
- TWO MOST TRUSTED FORMS OF ADVERTISING: 1. FAMILY/FRIENDSNIELSEN | 2009 2. ONLINE STRANGERS
- tripadvisor.com/owners
- foodspotting.com/about/business
- PARTNER BENEFIT! foodspotting.com/about/business
- for energizing tourists and locals alike! Be Findable Be Trustworthy
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- PUT YOUR MOSTDESIRABLE FOOTFORWARD.USE COMPELLINGMULTI-MEDIA TOBECOME BELIEVABLE.
- flickr.com
- youtube.com/t/creators_corner
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- START ACONVERSATION. LISTEN. LEARN. ENGAGE.
- WARNING: THIS ISN’T ONE-WAY ADVERTISING.70%OF FACEBOOK USERS WHO ‘LIKE’PAGES DO NOT FEEL THEY’VEGIVEN THEIR PERMISSION TO BEMARKETED TO. EXACTTARGET | 2009
- HINT: KNOW YOUR CONSUMERS BACKWARDS & FORWARDS. sts? tere How o the ir in ften do they w hat are hear from you ant toW ? What can you provide of value? brand? with your they con nect W hy didWhen is it best to reach them?
- PARTNER BENEFIT! search.twitter.com
- EXACTTARGET | 2009
- TWITTER USERS LEADCONVERSATIONS. EXACTTARGET | 2009
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- MONITOR, MONITOR,MONITOR.
- socialmention.com google.com/alertssearch.twitter.com
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- EXTEND RELATIONSHIPS AFTER THE VISIT. TOUCH TACTFULLY, BUT TOUCH OFTEN.
- facebook.com/pages PARTNER BENEFIT!
- EXACTTARGET | 2009
- 50%OF FACEBOOKUSERS LOG-INEVERY DAY. FACEBOOK | 2011
- EXACTTARGET | 2009
- 130 friendsAVERAGE SPHERE OF INFLUENCEFOR A FACEBOOK USER FACEBOOK | 2011
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- 72%OF ADULT CELL PHONEUSERS TEXT MESSAGE PEW RESEARCH CENTER | SEPTEMBER 2010
- 65%OF ADULT CELLPHONE USERSSLEEP WITHTHEIR PHONES PEW RESEARCH CENTER | SEPTEMBER 2010
- 1/2U.S. CELL PHONES WILLBE SMART PHONES BYCHRISTMAS 2011 NIELSEN | 2010
- 1/3YELP SEARCHES ISFROM MOBILE YELP | 2011
- PARTNER BENEFIT! foursquare.com/businesses
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- 41% of U.S. Internet users threatened to stop buying from companiesCMO COUNCIL STUDY | 2009 that sent irrelevant messages
- EXACTTARGET | 2011
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- 81% give their email address for a giveaway, deal, or upcoming sale.EXACTTARGET | 2011
- PARTNER BENEFIT!
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting
- for energizing tourists and locals alike! Be Findable Be Trustworthy Be Attractive Be Conversational Be Attentive Be In Touch Be Mobile Be Strategic Be Exciting Be Brilliant
- TODAY’S TAKEAWAYS:1. Ten tips for social, mobile and emerging technology.2. Each other - stay and socialize. Partnerships between partners can work wonders.3. Get on Visit Bucks County’s social radar--there are benefits to working together.4. Be Brilliant with Oxford--come chat us up about ideas and how we can help you.5. Join the Social Media Breakfast Greater Philly community and look out for our next event.
- BEN GROSSMANcommunications strategist602 741 0314@bengrossmanwww.ben-grossman.comwww.slideshare.net/bengrossmanbgrossman@oxfordcommunications.comwww.oxfordcommunications.com#SMBPhillysocialmediabreakfast.com/phillytweet questions to @VisitBucksPA
- MAY 10, 2011
- putting social, mobile and emerging media to work