TV Everywhere, Enhanced
Plan for some level of Ongoing Grazing and, in worst
cases, Great Escaping, by making key content available
after the first screen experience is over.
1. Digital Archives: Allow users to pick up viewing on across
screens, time and location.
2. Personalized Recommendations: Provide content with
additional, personalized context and recommendations to
encourage further viewing.
3. Dedicated Follow-Up: Make viewing an event, complete with
follow-up communications (email, mobile app or social media).