Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Published on

“The idea was always to
find a way to have the
fans lead the conversation
about the brand, and
the brand to enable
it, rather than the top
down approach of the
brand publishing a
message to reach its fans.”

Tessa Barrera
Red Bull
Former Global Head of Social Media

Published in: Marketing

×