Social Media 'Status Update'

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A presentation I gave as part of my marketing independent study in Spring 2011.

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  • Very soon you’ll see actual messages you wrote about a brand reposted in an ad.
  • Social Media 'Status Update'

    1. 1. Social Media ‘Status Update’<br />Benjamin Gallagher, LSU MBA Candidate May 2011<br />Twitter: @bpg3<br />
    2. 2. Let’s look at some recent characters from social media….<br />
    3. 3. Do you have Tigerblood?<br />Duh, __________<br />Winning<br />Guinness Record Fastest to 1m followers: 25 hours 17 min<br />Currently over 3.6m and growing at over 8,000/day.<br />
    4. 4. Have a favorite day?<br />Originally posted February 10th<br />As of April 22nd:<br />Over 115m views on Youtube159,000 digital copies sold<br />
    5. 5. Man of your dreams?<br />He’s the man your man could ________ like.<br />smell<br />
    6. 6. Brandof your dreams?<br />From February 2010-August 2010<br /> Facebook fan interaction was up 800%<br /> Twitter following increased 2700%<br /> The Old spice YouTube channel became the all time the most viewed channel <br />According to Nielson:<br />April 2010-June 2010, sales were up 57%<br />In July 2010, sales were up 107% from the social<br />responses campaign work<br />P&G claims Old spice is now the #1 body wash brand for men based on both sales and volume growth.<br />
    7. 7.
    8. 8.
    9. 9. Fast Facts<br />Users 664 million 200 million 490 million unique users<br />Visits per month ~40 ~10 ~14 <br />Average length 23 min 13 min 25 min<br />Time spent month 15h 33m 2h 12m 5h 50m<br />
    10. 10. Most watched Youtube video<br />
    11. 11. So what does this mean for business and marketing?<br />
    12. 12. The “You Broadcasting System”<br />Traditional media vs. Social Media<br />Why do we use it?<br />Word of mouth on steroids<br />
    13. 13. Analyzing the Source<br />Source: Nielson Trust Value and Engagement in Advertising July 2009<br />
    14. 14. Top Brands on Facebook<br />
    15. 15. Top Brands on Facebook<br />38,682,588<br />25,744,959<br />21,280,591<br />31,896,416<br />21,207,859<br />18,636,667<br />20,117,546<br />15,093,022<br />16,195,012<br />17,838,893<br />
    16. 16. The Effectiveness of Facebook Ads<br />
    17. 17. The Effectiveness of a Facebook Ad<br />
    18. 18. Homepage Ad+ Social Advocate<br />
    19. 19. Homepage Ad+ Organic Exposure<br />
    20. 20. Striking the right balance<br />
    21. 21. Summary of Effectiveness Study<br />
    22. 22. Engaging Customer Complaints<br />
    23. 23. Marketing Power Shift<br />
    24. 24. Creating new opportunities<br />
    25. 25. Creating new opportunities<br />
    26. 26. Creating new opportunities<br />
    27. 27. Guidelines for the Chief Social Media Officer<br />
    28. 28. #1: Don’t Tweet yourself out of a job<br />Always maintain professional tone<br />Have a social media policy in place<br />
    29. 29. #2: Be transparent and responsive<br />Be willing to accept and address negative comments<br />Response time is critical!<br />
    30. 30. #3: Provide tangible value <br />
    31. 31. #4: Engage Consumers<br />Fresh content<br />Direct Interaction<br />Cross-platform engagement<br />
    32. 32. #4: Engage Consumers<br />Fresh content<br />Direct Interaction<br />Cross-platform engagement<br />
    33. 33. #4: Engage Consumers<br />Fresh content<br />Direct Interaction<br />Cross-platform engagement<br />
    34. 34. #4: Engage Consumers<br />
    35. 35. #5 Metrics<br />Social media leads. <br />Engagement duration<br />Loyalty<br />Conversions<br />
    36. 36. #6: Legal Implications<br />Copyright/Trademark<br />FTC Advertising & Full Disclosure<br />Privacy<br />Illegal Development<br />
    37. 37. #6: Legal Implications<br />Copyright/Trademark<br />FTC Advertising & Full Disclosure<br />Privacy<br />Illegal Development<br />
    38. 38. Summary<br />Brands will become more social<br />New business opportunities will emerge<br />It has become vital to hire a social expert<br />
    39. 39. Contact<br />E-mail: bgalla3@lsu.edu<br />Twitter: @bpg3<br />

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