Benjamin Farahmandw: www.benfarahmand.comt: @benfarahmande: benfarahmand@gmail.comEnhancing EntrepreneurialLearning
“learning”“helpful”“right”
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
90%* The Startup Genome Report
70%* The Startup Genome Report
“right” “helpful”* The Startup Genome Report
3.5x* The Startup Genome Report
7x $* The Startup Genome Report
“right”“learning”“helpful”* The Startup Genome Report // St-Jean, Etienne. “Mentoring Functions for Novice Entrepreneurs”
?“right”“learning”“helpful”
“right”“learning”“helpful”
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
3.5x 7x $
“right”“learning”“helpful”
“right”“learning”“helpful”
“someone in your industry... anaverage customer... someone who’sproven out your business model”“an experienced entrepreneu...
1 2
1 2
1 2
“right”“learning”“helpful”
“right”“learning”“helpful”
“right”“learning”“helpful”
Short-TermPlanned
Mentor Entrepreneur[00:00][mm:ss][04:30][09:00][13:30][18:00][22:30][27:00][31:30][36:00][40:30][45:00]Current/Past Strate...
18.98%3.26%29.80%26.73%17.14%4.08%Current/Past StrategyFuture StrategyQuestionsExamplesSmall TalkAgendaApplication18 quest...
Current/Past StrategyFuture StrategyExamplesApplication
Current/Past StrategyFuture StrategyExamplesApplication
Current/Past StrategyFuture StrategyExamplesApplication
Current/Past StrategyFuture StrategyExamplesApplication
Current/Past StrategyFuture StrategyExamplesApplication
Current/Past StrategyFuture StrategyExamplesApplication?
Listening & Asking Questions“He listened to my questions andcame up with ideas while he wasresponding...”“He asked questio...
“right”“learning”“helpful”
“right”“learning”“helpful”
“right”“learning”“helpful”?
“learning”“helpful”?“right”
“learning”“helpful”?“right”12
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the...
Benjamin Farahmandw: www.benfarahmand.comt: @benfarahmande: benfarahmand@gmail.comEnhancing EntrepreneurialLearning
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand
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Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand

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The presentation I gave for my thesis defense. Run time: ~12 minutes.

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Thesis Defense: Enhancing Entrepreneurial Learning by Benjamin Farahmand

  1. 1. Benjamin Farahmandw: www.benfarahmand.comt: @benfarahmande: benfarahmand@gmail.comEnhancing EntrepreneurialLearning
  2. 2. “learning”“helpful”“right”
  3. 3. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }
  4. 4. 90%* The Startup Genome Report
  5. 5. 70%* The Startup Genome Report
  6. 6. “right” “helpful”* The Startup Genome Report
  7. 7. 3.5x* The Startup Genome Report
  8. 8. 7x $* The Startup Genome Report
  9. 9. “right”“learning”“helpful”* The Startup Genome Report // St-Jean, Etienne. “Mentoring Functions for Novice Entrepreneurs”
  10. 10. ?“right”“learning”“helpful”
  11. 11. “right”“learning”“helpful”
  12. 12. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }
  13. 13. 3.5x 7x $
  14. 14. “right”“learning”“helpful”
  15. 15. “right”“learning”“helpful”
  16. 16. “someone in your industry... anaverage customer... someone who’sproven out your business model”“an experienced entrepreneur... someone that’s good atinterpreting metrics”“I tend to look for weaknesses ... ofthe business model and team”
  17. 17. 1 2
  18. 18. 1 2
  19. 19. 1 2
  20. 20. “right”“learning”“helpful”
  21. 21. “right”“learning”“helpful”
  22. 22. “right”“learning”“helpful”
  23. 23. Short-TermPlanned
  24. 24. Mentor Entrepreneur[00:00][mm:ss][04:30][09:00][13:30][18:00][22:30][27:00][31:30][36:00][40:30][45:00]Current/Past StrategyFuture StrategyQuestionsExamplesSmall TalkAgendaApplication
  25. 25. 18.98%3.26%29.80%26.73%17.14%4.08%Current/Past StrategyFuture StrategyQuestionsExamplesSmall TalkAgendaApplication18 questions{ }5 questions{ }
  26. 26. Current/Past StrategyFuture StrategyExamplesApplication
  27. 27. Current/Past StrategyFuture StrategyExamplesApplication
  28. 28. Current/Past StrategyFuture StrategyExamplesApplication
  29. 29. Current/Past StrategyFuture StrategyExamplesApplication
  30. 30. Current/Past StrategyFuture StrategyExamplesApplication
  31. 31. Current/Past StrategyFuture StrategyExamplesApplication?
  32. 32. Listening & Asking Questions“He listened to my questions andcame up with ideas while he wasresponding...”“He asked questions, an indicator thathe was processing our interview, notoffering some canned lecture...”?
  33. 33. “right”“learning”“helpful”
  34. 34. “right”“learning”“helpful”
  35. 35. “right”“learning”“helpful”?
  36. 36. “learning”“helpful”?“right”
  37. 37. “learning”“helpful”?“right”12
  38. 38. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }
  39. 39. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }1
  40. 40. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }2
  41. 41. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }?
  42. 42. MentorTrackDigital SystemThe Request for Mentoring (RFM) is processed andsent electronically to mentors signed up with the mentoringand advisory network as a Request Review (RR).The Request Review is a summary ofthe areas the entrepreneur needs the most help.The system takes into consideration the entrepreneur’sproblem areas, industry, schedule and availability andThe mentors may then agree to meetbased upon their availability and interest.RFMRequestFor MentoringRequestReviewRRProcessed bythe SystemNYRequest ReviewIf the mentor agrees to meet, an email is sent out to both thementor and entrepreneur, with a date, time, location, agenda,and problem descriptions.EmailAfter the mentor and entrepreneurhave corresponded over email, theymeet for a mentoring session.Mentoring and Advisory SessionBefore the entrepreneur can send another RFM,they must fill out a follow-up form. This data is then made available to theentrepreneur, the mentor, and the local mentoring organization.1. List five accomplishments fromthis past month towards yourobjective.2. List five steps you’re going to betaking this month towards yournext objective.3. Was the conversation with thementor/advisor useful? (1-5)4. Would you meet again with thismentor/advisor? (1-5)5. Would you recommend others tomeet with this mentor/advisor?(1-5)6. Was the objective for your meetingobtained?7. (A few more questions)1. Was the entrepreneur prepared?(1-5)2. Did they ask specific questions, sothey can gather dataimmediately? (1-5)3. How receptive were they to newideas? (1-5)4. How inquisitive/dismissive werethey? (1-5)5. Do you want to follow-up?6. Should they follow-up withsomeone else?7. What category of expertise shouldthey meet with next?8. Was the objective for your meetingobtained?Follow-up & TrackingMentor Entrepreneur}Request ReviewEntrepreneursOriginal Candidate GroupOperatingBusinessIdeaStageEarly StageStrategy InterviewSelf-DiagnoseLaunchStagePre-Mentoring IntakeScreen each business forwhere they need the most help andwhere they should focus.Mentoring ReadyEarly StageStrategyRequest forMentoring (RFM)An entrepreneur submits a RFMand selects three strategic areas.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeamEach stage is defined based upon theirlevel of customer development.(Steve Blank, Four Steps to the Epiphany)Objective forthe MeetingObjective forthe MeetingGood Company GroupCorzo CenterEmpowerment GroupPhilly Startup LeadersCofounders BridgeScience CenterPhilly Tech MeetupSustainable BusinessNetworkEnterprise CenterOrganizationsLocal Mentoring OrganizationsOperatingBusinessIdeaStageLaunchStageSign-up for ServiceMentors and AdvisorsScheduleIndustry DurationEach Mentor signs up with Certain Areas of Expertiseand Areas They Personally find InterestingEach mentor then chooses theirindustry, provides their available times,and how long they would like to meetEach mentor also lets the system know theirpreferences for meeting with idea stage,launch stage, or operating businesses.Business DevelopmentCustomer DevelopmentFinanceFundraisingLegalMarketingOperationsProduct DevelopmentSalesTeam2111344452Business DevelopmentCustomer DevelopmentMarketingTeam{ }FinanceFundraisingLegalProduct Development{ }
  43. 43. Benjamin Farahmandw: www.benfarahmand.comt: @benfarahmande: benfarahmand@gmail.comEnhancing EntrepreneurialLearning

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