Advanced Social Media for Nonprofits

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Advanced Social Media for Nonprofits

  1. 1. Advanced Social Media for Nonprofits A Beginner’s Guide
  2. 2. How Online Engagement Results in Real World Action
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  5. 6. WASHINGTON AREA BICYCLISTS ASSOCIATION How to Get the Executive Director Involved
  6. 9. Blog waba.org/blog Facebook.com/ wabadc Twitter @wabadc Flickr.com /waba Website Homepage waba.org Blog Comments SalsaLabs Advocacy & Email Database
  7. 11. Rock the Boat http://www.youtube.com/watch?v=T549VoLca_Q
  8. 12. Immediate Waves <ul><li>The first 24 hours after a 9:50pm EST airing: </li></ul><ul><li>Over 180,000 You Tube views (approx 80% unique) </li></ul><ul><li>Over 50,000 web hits (45% from referring sites) </li></ul><ul><li>Thousands of new FB/Twitter fans </li></ul><ul><li>Media coverage in: </li></ul><ul><li>Washington Post </li></ul><ul><li>Huffington Post </li></ul><ul><li>Queerty, “Is ‘That’s So Retard ed’ the new ‘T hat’s So Gay’?” </li></ul><ul><li>Social Times </li></ul><ul><li>One Minute News </li></ul><ul><li>The Sti r at Café Mom, “Glee Teaches About R-word Better than We Do” </li></ul><ul><li>The Last Word bl og, MSNBC </li></ul>
  9. 13. Don’t forget your life jacket http://www.r-word.org/r-word-not-acceptable-psa.aspx
  10. 14. Offer Exclusives http://www.lovethatmax.com/2011/05/shocking-way-to-get-people-to-quit.html Award-winning mommy blogger Ellen Seidman, author of www.LoveThatMax.com was one of five pre-identified bloggers we reached out to and offered a first look for their readers, nine hours prior to the TV airing.
  11. 15. Community Impact In less than 24 hours after the first airing of the “Not Acceptable” PSA, a local organization in Texas was bombarded with so many calls from the community, they cancelled a public showing of “Napolean Dynamite” because of the line, “you’re so retarded.” http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2011/05/25/napoleon_dynamite_showing_canc.html
  12. 16. Fun Tools! www.rwordcounter.org counts use of the R-word and allows you to plug in an URL and then send it to a friend.
  13. 17. Reward the Passion of your Fans The www.r-word.org website allows us to take any embeddable video from the Internet, bring it into our site, while crediting the original poster, so we become THE hub for everyone (especially youth!) connected to the issue.
  14. 18. Don’t forget the famous folks
  15. 19. One Person, One Attitude at a Time
  16. 20. Contact Ryan Ryan Eades Senior Manager, Social Media Special Olympics International Email: [email_address] Twitter: @ryan2499 Phone: 202-824-0 292 Skype : ryan2499
  17. 22. <ul><li>Greg Billing, WABA (@wabadc) </li></ul><ul><li>Greg Bloom, Bread for the City (@BreadfortheCity) </li></ul><ul><li>Ryan Eades, Special Olympics (@SpecialOlympics) </li></ul><ul><li>Laura Lee Dooley, WRI (@worldresources) </li></ul><ul><li>World Resources Institute </li></ul>Special thanks to... Moderated by: Em Hall @EmilyHaHa

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