Your Destiny in the Digital Age - Who's in Control?

1,235 views

Published on

In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force?

www.iris-worldwide.com

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,235
On SlideShare
0
From Embeds
0
Number of Embeds
196
Actions
Shares
0
Downloads
26
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Your Destiny in the Digital Age - Who's in Control?

  1. 1. Your Destiny in the Digital Age: Who’s in Control? @benessen iris Worldwide #digdestinyWednesday, 13 March 2013
  2. 2. @benessen #digdestinyWednesday, 13 March 2013
  3. 3. #digdestinyWednesday, 13 March 2013
  4. 4. #digdestinyWednesday, 13 March 2013
  5. 5. #digdestinyWednesday, 13 March 2013
  6. 6. #digdestinyWednesday, 13 March 2013
  7. 7. #digdestinyWednesday, 13 March 2013
  8. 8. #digdestinyWednesday, 13 March 2013
  9. 9. Wednesday, 13 March 2013
  10. 10. Fast thinking Unconscious InstinctWednesday, 13 March 2013
  11. 11. Fast thinking Slow thinking Unconscious Conscious Instinct EffortWednesday, 13 March 2013
  12. 12. Fast thinking Slow thinking Subtle, familiar cues Challenges and new scenariosWednesday, 13 March 2013
  13. 13. Which is why these prompts work. 30% 500% 3.5 billion more sales more clicks seconds saved per day #digdestinyWednesday, 13 March 2013
  14. 14. Things are just getting started. #digdestinyWednesday, 13 March 2013
  15. 15. “Ultimately Google will be included in people’s brains. When you think about something and don’t really know much about it, you will automatically get information.” Sergey Brin, 2004 #digdestinyWednesday, 13 March 2013
  16. 16. Tailored world. 45,000 unique versions every 5 minutes #digdestinyWednesday, 13 March 2013
  17. 17. Tailored world. "Youre west coast, youve got a high-end PC, its a Friday evening. You visited before and you seemed to like shoes. That’s your segment.” Glen Coneybeare, Cognitive MatchWednesday, 13 March 2013
  18. 18. Personal, useful, free. User utopia. #digdestinyWednesday, 13 March 2013
  19. 19. #digdestinyWednesday, 13 March 2013
  20. 20. 1 minute #digdestinyWednesday, 13 March 2013
  21. 21. 5 minutes #digdestinyWednesday, 13 March 2013
  22. 22. 15 minutes #digdestinyWednesday, 13 March 2013
  23. 23. 30 minutes #digdestinyWednesday, 13 March 2013
  24. 24. 10 data collections per page 2011 #digdestiny * Research from Krux, online data protection companyWednesday, 13 March 2013
  25. 25. 10 50 data collections data collections per page per page 2011 2012 #digdestiny * Research from Krux, online data protection companyWednesday, 13 March 2013
  26. 26. 10 50 50% data collections data collections unknown to the per page per page publisher 2011 2012 2012 #digdestiny * Research from Krux, online data protection companyWednesday, 13 March 2013
  27. 27. #digdestinyWednesday, 13 March 2013
  28. 28. So, who’s in control? #digdestinyWednesday, 13 March 2013
  29. 29. 500 million 1,500 active consumers data points #digdestinyWednesday, 13 March 2013
  30. 30. #digdestiny * LUMA partners, 2010Wednesday, 13 March 2013
  31. 31. “In the past the man has been first. In the future the system must be first.” Frederick Winslow Taylor, 1911 #digdestinyWednesday, 13 March 2013
  32. 32. #digdestinyWednesday, 13 March 2013
  33. 33. Meet your new boss. #digdestinyWednesday, 13 March 2013
  34. 34. #digdestinyWednesday, 13 March 2013
  35. 35. User utopia? #digdestinyWednesday, 13 March 2013
  36. 36. Data dystopia #digdestinyWednesday, 13 March 2013
  37. 37. The internet is the greatest marketplace in human history. And you’re the commodity being traded. #digdestinyWednesday, 13 March 2013
  38. 38. Fast thinking Slow thinking Unconscious Conscious Instinct EffortWednesday, 13 March 2013
  39. 39. #digdestinyWednesday, 13 March 2013
  40. 40. • Control? • #digdestinyWednesday, 13 March 2013
  41. 41. • ‘Control’ #digdestinyWednesday, 13 March 2013
  42. 42. • ‘Control’ • Conditioning #digdestinyWednesday, 13 March 2013
  43. 43. • ‘Control’ • Conditioning • ‘Autonomy’ #digdestinyWednesday, 13 March 2013
  44. 44. • ‘Control’ • Conditioning • ‘Autonomy’ • Autopilot #digdestinyWednesday, 13 March 2013
  45. 45. • ‘Control’ • Conditioning • ‘Autonomy’ • Autopilot • ‘Impulse’ #digdestinyWednesday, 13 March 2013
  46. 46. • ‘Control’ • Conditioning • ‘Autonomy’ • Autopilot • ‘Impulse’ Influence #digdestinyWednesday, 13 March 2013
  47. 47. #digdestinyWednesday, 13 March 2013
  48. 48. @benessen #digdestinyWednesday, 13 March 2013
  49. 49. • Sources • http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924 • http://www.thefilterbubble.com/ • http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks • http://www.amazon.co.uk/dp/1591844924#reader_1591844924 • http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing • http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false • http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review • http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html • http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/ • http://collusion.toolness.org/ • http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/ 253758/ • http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html • http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1& • www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30 • http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html • http://jeffdechambeau.com/friending-fast-and-slow.html • http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0 • http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing • http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy • http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/ • http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html •Wednesday, 13 March 2013

×