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Tiu personal brand


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Tiu personal brand

  1. 1. The Journey 20 Year High Performance, Highly Personal Marketing Plan for CHUBBI-Ben Benehlyn Tiu November 2013
  2. 2. Professor’s Note This Personal Brand Launch marketing exercise reinforces the awareness that students are really brands that need to be remembered using images and actions that are typically used in real-life commercials. This downloadable template assists students to create their own personal, high performance brands. For the complete lecture & template, click on: Prof. Bong De Ungria, March 2011
  3. 3. The Journey Through Life USP:  Vision/Mission  Roles  Brand Launch  Free for All  Compare Now vs 20 years  Milestone for Winning 
  4. 4. The Journey Thru Life with the End in Mind
  5. 5. I align daily…  Vision/Mission My journey through life is to never stop learning and keep improving one’s self in order to reach my goals so that I can provide meaningful contribution to my family and the community
  6. 6. The Journey Through Life is being…      God-centered in everything I do Good Daughter and Sister Loving Wife Loyal Friend Inspiring Leader
  7. 7. God-centered
  8. 8. A good daughter and sister
  9. 9. A loving wife
  10. 10. A Loyal Friend
  11. 11. An inspiring leader
  12. 12. Brand Launch: CHUBBI Ben Tiu CHA + BEE BEAN CHOO
  13. 13. The Blueprint of My Journey…
  14. 14. 1. God is the Center of my Life   Philippians 4:13 I can do all things through him who strengthens me. The Lord is my light and my salvation--whom shall I fear? The Lord is the stronghold of my life--of whom shall I be afraid? (Psalm 27:1)
  15. 15. 2. If I can dream it, I can do it    “It's the possibility of having a dream come true that makes life interesting. “There is only one thing that makes a dream impossible to achieve: the fear of failure.” If you can dream it, you can do it – Walt Disney
  16. 16. 3. I will strive hard to improve myself   “When we strive to become better than we are, everything around us becomes better, too.” “I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man. Life will be a party for you, a grand festival, because life is the moment we’re living now.”
  17. 17. 4. The First Person I Lead is Me (Self discipline)   “Discipline is the basic set of tools we require to solve life's problems. Without discipline we can solve nothing.” “When we teach ourselves and our children discipline, we are teaching them and ourselves how to suffer and also how to grow.
  18. 18. 5. I will find the best in people and not for worst “The most important single ingredient in the formula of success is knowing how to get along with people.” ~Theodore Roosevelt, American President 
  19. 19. 6. To be selfless and put others first before mine  “When it comes to charisma, the bottom line is othermindedness. Leaders who think about others and their concerns before thinking of themselves exhibit charisma."
  20. 20. Current Position in my Journey…      30 years of age About to get married Senior Technical Consultant No loans and has investments for the future Living paycheck-to-paycheck
  21. 21. The 20 years Journey is worth everyday of it Physically fit and healthy 50 years old
  22. 22. The 20 years Journey is worth everyday of it Happily Married and has loving children
  23. 23. The 20 years Journey is worth everyday of it Travel for leisure and not for work Financial freedom
  24. 24. Daily Monitoring     Financial check Monitor daily eating and workout habits Career path Planner
  25. 25. Milestone for Winning   My milestone in winning is seeing my family and my love ones happy and content everyday. I win, if I am still within the blueprint of my journey with clear direction on where I want to be. Above all, my journey and decisions along the way is in line with God’s will.
  26. 26. The Journey Thru Life with the End in Mind
  27. 27. The Journey 20 Year High Performance, Highly Personal Marketing Plan for CHUBBI-Ben Benehlyn Tiu November 2013