/ the art of financial
             projections
Guy Kawasaki’s advice on financial
 projections from Reality Check
/ underpromise and
        overdeliver
/ forecast from the
         bottom up
/ don’t go beyound 12-18
                  months
/ reforecast every three
                months
/ don’t let costs get in
      front of revenue
/ collaborate with your
              investors
/ think in terms of per
        unit profitability
/ plan for marketing costs
/ create a one-page
report and stick to it
/ never miss a cost
         projection
/ tips for a financial model
Focus on head count
Plan slow, run fast
Run top-down sanity checks
Forget economies of scale
...
/ tips for a financial model II
 Build with building blocks
 Take out ”hope”
 Flag your assumptions
 Keep market share und...
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The Art Of Financial Projections

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The Art Of Financial Projections

  1. 1. / the art of financial projections Guy Kawasaki’s advice on financial projections from Reality Check
  2. 2. / underpromise and overdeliver
  3. 3. / forecast from the bottom up
  4. 4. / don’t go beyound 12-18 months
  5. 5. / reforecast every three months
  6. 6. / don’t let costs get in front of revenue
  7. 7. / collaborate with your investors
  8. 8. / think in terms of per unit profitability
  9. 9. / plan for marketing costs
  10. 10. / create a one-page report and stick to it
  11. 11. / never miss a cost projection
  12. 12. / tips for a financial model Focus on head count Plan slow, run fast Run top-down sanity checks Forget economies of scale Admit that revenues are a mystery
  13. 13. / tips for a financial model II Build with building blocks Take out ”hope” Flag your assumptions Keep market share under 20 percent

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